Wednesday, July 15, 2009
Palm Pre Commercial Keeps Mirroring the Ladies

In a recent onstage interview, Palm’s major investor, Roger McNamee, and I got into a minor tussle over the mirror on the back of the just-launched Pre smartphone and his assertion that ladies in particular would love it.
Take that, reflectively-challenged Apple iPhone!
In any case, Palm is certainly not backing away from the female demographic with its latest commercial, which features an unusually pale woman with a sing-song and vaguely creepy voice.
It feels a lot like an ad for a new shampoo that promises lustrous locks.
All the better to look good in a mirror, presumably.





