Wednesday, July 16, 2008
Microsoft’s Trojan Horse (Also Google’s): Display Advertising
So while all the attention is on who Microsoft is hunting next–after its latest parry at grabbing Yahoo’s search business was foiled once again–has settled on Time Warner’s AOL, as BoomTown reported Monday, it would be a mistake to assume that the software giant is not still aiming directly at Yahoo.
Why?
Because it must, and not only for the reason–to get control of its Yahoo’s #2 search business–that has been much focused on.
It’s also Yahoo’s strong display advertising business that Microsoft is clearly after.
