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	<title>BoomTown &#187; Katie Geminder</title>
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		  <title>All Things Digital</title>
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		<title>Stampede! Facebook Opens Its Profile Doors</title>
		<link>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/</link>
		<comments>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/#comments</comments>
		<pubDate>Wed, 21 May 2008 08:02:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Ben Ling]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[Katie Geminder]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[third-party]]></category>

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		<description><![CDATA[This morning, Facebook is planning on showing a little leg to the press, throwing a "casual Open Door session... to learn more about the upcoming New Profile Design."

You know, the long expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?]]></description>
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<p>This morning, Facebook is planning on showing a little leg to the press, throwing a &#8220;casual Open Door session&#8230; to learn more about the upcoming New Profile Design.&#8221;</p>
<p>You know, the long-expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?</p>
<p>Because even though change is the operative word in politics this season, no one likes the furniture in their digital homes rearranged, even if it looks better.</p>
<p>The new design is set to roll out live to Facebook users in a few weeks; developers will get full access soon.</p>
<p>The social-networking site said in <a href="http://developers.facebook.com/news.php?blog=1&#038;story=104">a blog last month</a> that it would push back its massive Profile page redesign, which was supposed to be released in early April.</p>
<p>Facebook said then it was due to feedback the company had gotten from its legions of developers, who had actually been griping a lot to me about their many worries about the new look.</p>
<p>As I wrote in a <a href="http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/">post in mid-April</a> about the Profile redesign: &#8220;It will require almost perfect execution technically speaking, huge educational efforts early and often for users and a total buy-in from third-party developers, whom Facebook made integral to its success when it made the very sharp move of opening its platform to them.&#8221;</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/stampede2.jpg' width='220' height='190' alt='stampede' class='alignleft' /></p>
<p>Of course, Facebook has been putting on a brave face that it will all go smoothly, with a remain-calm attitude one must always take in the face of a possible stampede. </p>
<p>So, holding down the fort at the hour-long session, starting at 10 a.m. PT, it will be the social-networking site&#8217;s VP of Product Marketing Chamath Palihapitiya, Director of User Experience and Design Katie Geminder and Director of Platform Product Marketing Ben Ling, as well as other product managers.</p>
<p>That&#8217;s a lot of directors directing!</p>
<p>Unfortunately, BoomTown will be blogging from the perfect beach in Santa Monica, Calif., and will be unable to attend, although kibitzing in Palo Alto, Calif., over where I get to receive SuperPokes in the future would be my obvious preference.</p>
<p>OK, not so much.</p>
<p>But I will provide updates from ATD&#8217;s temporary oceanfront HQ. Until then, you can see some of the previews on this <a href="http://www.facebook.com/FacebookPreviews">Facebook Previews page here</a>.</p>
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