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	<title>BoomTown &#187; Kevin Rollins</title>
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	<link>http://kara.allthingsd.com</link>
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		  <title>All Things Digital</title>
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		<title>The Entire D6 Interview With Dell Computer's Michael Dell (1 of 3)</title>
		<link>http://kara.allthingsd.com/20080929/the-entire-d6-interview-with-dell-computers-michael-dell-1-of-3/</link>
		<comments>http://kara.allthingsd.com/20080929/the-entire-d6-interview-with-dell-computers-michael-dell-1-of-3/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:42:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D6]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Dell Computer]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[Michael Dell]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[personal computer]]></category>
		<category><![CDATA[Sony]]></category>

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		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview Walt Mossberg did with Michael Dell, the founder of the once-high-flying computer maker who has returned as its CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition from Apple, Hewlett-Packard and Sony increased.

This is part one of three parts.

In this first part, Dell talks about how Dell stumbled and how it is trying to right itself.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303059282_s3gjr-m.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303059282_s3gjr-m-300x199.jpg" alt="" title="303059282_s3gjr-m" width="300" height="199" class="alignright size-medium wp-image-4509" /></a></p>
<p>Here&#8217;s an interview Walt Mossberg did with <a href="http://d6.allthingsd.com/20080528/dell/">Michael Dell</a>, the founder of the once-high-flying computer maker who has returned as CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition increased from other makers of personal computers, including Apple (AAPL), Hewlett-Packard (HPQ) and Sony (SNE).</p>
<p>The video of the interview is in three parts, all of which I will post this week.</p>
<p>In this first part, Dell talks about the previous appearance at All Things Digital by former Dell CEO Kevin Rollins and his contention that research and development were unneeded, how Dell (DELL) stumbled and is now trying to right itself and the company&#8217;s new focus on fashion, design and distribution.</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1790936377}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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