Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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You knew it was coming, of course.

Since the blogosphere couldn’t actually kill him off–deeply lazy and incredibly wrong in insinuating that Apple CEO Steve Jobs was dying imminently–it turned around yesterday and declared him a liar for not saying he had a “hormonal imbalance” sooner.

Of course, Apple has also played along in this bizarre game, along with its defenders, who have all tried to pretend nothing is wrong with a man who clearly looks like he has had the stuffing knocked out of him because of his long-running health issues.

Since the facts of the matter seem dead on arrival, get Marcus Welby, M.D., stat!

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BoomTown is not saying it’s going to be like watching grass grow.

But 2009 is not exactly getting off to a rousing start this week–with two underwhelming blockbuster tech events taking place that already have more of an air of whimper than of bang to them.

That would be the Consumer Electronics Show, the annual egregious gadgetfest in Las Vegas, and the final appearance by Apple at Macworld.

Of course, while CES tries to fend off the spate of no-one-is-going-to-CES stories–well, I am!–the absence of his digital Holiness and Apple CEO Steve Jobs at Macworld has really generated most of the glumness.

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Boomtown extends apologies to the late Francis P. Church, who penned the original “Yes, Virginia, There Is a Santa Claus” editorial in the New York Sun in 1897. But with a little rejiggering, his eloquent words work perfectly as a translation for Apple’s press release about its withdrawal from Macworld yesterday, which doubtlessly shook the Apple faithful to the core. Oddly enough, it matches up surprisingly–and a little disturbingly–well. Thus, here’s a little holiday inspiration to help those poor souls make it through these darkest of days.

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The prospect of no Steve Jobs keynote and Apple’s last year at IDG’s annual Macworld Conference & Expo is sure to do five things, none of which are pretty. An era is surely over, but what comes next is anyone’s guess.

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Hey, BoomTown just heard that Apple’s having some kind of conference for its developers today and there will be–what is the name they are calling it?–a “keynote” by some guy named Steve.

Blah, blah, blah on some new iPhone with three Gs. With GPS, video recording, more space, a better camera and an ability to beam you up to the Starship Enterprise.

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What else to watch on the day of Yahoo’s earnings call, but a six-part series, taken by a hand-held camera, at CEO Jerry Yang’s keynote speech at the Consumer Electronics Show in Las Vegas earlier this month.

While we did a bit of video in our post about the event, where Yahoo unveiled some interesting new mobile and email initiatives, this video person went to town and taped the whole shebang and posted it on YouTube (which is also known in Silicon Valley as the-company-Yahoo-whiffed-on-buying).

If you want to understand where and at what pace the Internet giant is going–ahead of earnings–it might be a good idea to consider this attempt to explain the revival attempts at Yahoo, which is vintage Yang.

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