Last Friday, what BoomTown would call the Web’s first bona fide hit ended, as the lonelygirl15 online series finale took place with 12 video segments uploaded over 12 hours.

Now, apparently, it is time to meet EQAL, a “social entertainment company” that is still essentially the two guys–Greg Goodfried and Miles Beckett–who dreamed up LG15 and also the KateModern Web series.

Except, rather than operating out of their homes on a wing and a prayer, they are now armed with $5 million in funding.

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So when, if ever, will there be a truly bona fide Internet hit?
And please, pretty please, it just can’t be “lonelygirl15″ (pictured below) and some clever music videos.

The lack of lasting and profitable professional content online is once again in sharp relief with the writers’ strike now taking place in Hollywood.
In a Wall Street Journal [...]

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One of the more interesting things about my interview yesterday with Mike Volpi of Joost–Part 1 is here and Part 2 is here–was our discussion about what kind of original and high-quality material will be created on the Web and how popular it will be.
It’s certainly been a hit-or-miss proposition, since the Internet was [...]

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Have we learned nothing from the sham that is LonelyGirl15 on MySpace?
If not, don’t miss this story in The Wall Street Journal today about a 24-year-old guitar-strumming singer named Marié Digby, whose fans on YouTube thought her an authentic, bubble-up amateur.
Uh-oh, she has turned out to be more of a creation of a Hollywood recording [...]

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Yesterday, it was his talented eyebrows, and today, John Paczkowski’s very lustrous hair gets a workout in his Digital Daily video.
Using Selsun Blue, John washes away all pretense that Lonelygirl15 is anything more than a marketing shill with a recent deal with Neutrogena. Here is a direct link to today’s video, which is also [...]

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