For many years now, one of our regular attendees at the D: All Things Digital conference has been award-winning movie and television director, producer and writer Barry Sonnenfeld, who is–as it turns out–a not-so-closeted geek in his spare time with a gadget column for Esquire magazine called “The Digital Man.”

Now he is branching out to a vlog about his geek passions on Crackle, which will appear every two weeks from wherever he is–either from his homes in East Hampton, N.Y. or Telluride, Colo., or from Hollywood sets.

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BoomTown once asked Microsoft CEO Steve Ballmer if the software giant was ever going to be able to catch No. 1 Google in market share in the increasingly lucrative search arena–despite years of trying and billions in investment in its Web businesses overall.

“We don’t actually have to catch the leader,” answered the pugnacious tech leader. “We just have to surpass the No. 2 to have a great business.”

No. 2 is Yahoo. And now, with a recently revamped search offering called Bing showing some promising signs, Ballmer shot another one across its bow by telling an audience yesterday that he was ready to spend billions more to win the race.

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BoomTown landed at New York’s JFK Airport this morning and, of course, could not resist visiting the flagship Apple store on Fifth Avenue in Manhattan on iPhone 3G-Day.

That’s right! JesusPhone 2.0 is nigh!

So I took my Mom for a look-see at the iMadness.

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