<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BoomTown &#187; MacArthur Park</title>
	<atom:link href="http://kara.allthingsd.com/tag/macarthur-park/feed/" rel="self" type="application/rss+xml" />
	<link>http://kara.allthingsd.com</link>
	<description></description>
	<lastBuildDate>Mon, 23 Nov 2009 12:54:04 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Yahoo Content Model Gets Remixed as Product Development Is "Globally" Centralized</title>
		<link>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/</link>
		<comments>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 13:45:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Cake]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Donna Summer]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
		<category><![CDATA[karaoke]]></category>
		<category><![CDATA[MacArthur Park]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Sunnyvale]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9287</guid>
		<description><![CDATA[Will Yahoo's media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo's heavily trafficked media operations--including its powerful News, Finance and Sports sites--is set to be moved under Ash Patel, who is EVP of the company's Audience Product Division.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake.jpg"><img src="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake-241x300.jpg" alt="frd_bake_a_ckake" title="frd_bake_a_ckake" width="241" height="300" class="alignright size-medium wp-image-10032" /></a></p>
<p>Will Yahoo&#8217;s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?</p>
<p>Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?</p>
<p>According to many sources inside and outside the company, product development for Yahoo&#8217;s heavily trafficked media operations&#8211;including its powerful News, Finance and Sports sites&#8211;is set to be moved under Ash Patel, who is EVP of the company&#8217;s Audience Product Division.</p>
<p>The move has been supported by <a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">U.S. Audience head Jeff Dossett</a>, who came to Yahoo (YHOO) from Microsoft (MSFT). He replaced former media head Scott Moore, who is about to take over content efforts at Microsoft.</p>
<p>The centralization of product development for the media properties was much resisted by Moore and by many managers within Yahoo&#8217;s media group, who are worried and unhappy about the upcoming change.</p>
<p>Sources told BoomTown that it is one of many changes coming to the unit, which is likely to soon get a dramatic management restructuring too.</p>
<p>Under the new configuration, which sources said had been approved by CEO Carol Bartz, media products&#8211;but not editorial programming&#8211;will be developed &#8220;globally&#8221; at Yahoo&#8217;s Sunnyvale HQ in Northern California.</p>
<p>Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica. </p>
<p>But a move to global product and platform development has been steady at Yahoo for a while. The move to change how media are made was initially championed by former President Sue Decker, but has continued to move forward after she announced in January that she planned to leave the company. </p>
<p>As with most things, there are pros and cons to the new approach.</p>
<p>The pro argument posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.</p>
<p>Said one on-the-bandwagon exec to me in an email: &#8220;This is a good and smart plan to achieve better balance between the benefits of a globally scalable product development and the need for regions to be very close to and responsive to local user and advertiser needs&#8230;there is huge upside (in user engagement and monetization) that will come from a deeper focus on editorial, content (original and licensed) and programming within the properties and most importantly across the network.&#8221;</p>
<p>Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.</p>
<p>In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg"><img src="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg" alt="e165740eog3" title="e165740eog3" width="200" height="200" class="alignleft size-full wp-image-10040" /></a></p>
<p>&#8220;It&#8217;s like separating the cook from the recipe and ingredients,&#8221; said one person who thinks that it&#8217;s very hard to separate product from the content online. &#8220;You could end up with a really bad cake.&#8221;</p>
<p>Translation: I don&#8217;t think that I can take it/&#8217;Cause it took so long to bake it/And I&#8217;ll never have that recipe again.</p>
<p>Whatever the case for Yahoo&#8217;s media properties, I think we can all completely agree that this Donna Summers rendition of &#8220;MacArthur Park&#8221; remains as fresh and delicious as ever (plus it&#8217;s a karaoke video version, so feel free to sing along):</p>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xaZim6ybvdA&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kara Visits Burda's DLD Luncheon in Silicon Valley!</title>
		<link>http://kara.allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley/</link>
		<comments>http://kara.allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 10:23:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[BillShrink]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[DLD]]></category>
		<category><![CDATA[German]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Hubert Burda Media]]></category>
		<category><![CDATA[Loïc Le Meur]]></category>
		<category><![CDATA[luncheon]]></category>
		<category><![CDATA[MacArthur Park]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Maria Burda]]></category>
		<category><![CDATA[Maria Furtwängler]]></category>
		<category><![CDATA[Matt Mullenweg]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[Ning]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Peter Pham]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Seesmic]]></category>
		<category><![CDATA[Steffi Czerny]]></category>
		<category><![CDATA[Steven Levy]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Yossi Vardi]]></category>
		<category><![CDATA[Zeitgeist]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3881</guid>
		<description><![CDATA[Germany's Hubert Burda Media threw a big luncheon in Palo Alto yesterday, which was stuffed full with Silicon Valley types. It was hosted by the company's Steffi Czerny and Maria Burda, the wife of CEO and owner Hubert Burda, as well as well-known Israeli investor Yossi Vardi.

Burda runs an annual digital conference in Munich, called DLD (Digital, Life, Design), even though the media giant is best known for its old-line magazines about fashion, cooking and crafts.

So here's the video!]]></description>
			<content:encoded><![CDATA[<p>Yesterday, WordPress Founder Matt Mullenweg and I jumped into the BoomTownMini and took a road trip down the lovely 280 to Palo Alto&#8217;s MacArthur Park restaurant for a lunch thrown by Germany&#8217;s Hubert Burda Media.</p>
<p>Burda runs an annual digital conference in Munich called <a href="http://www.dld-conference.com/">DLD</a> (Digital, Life, Design), which a lot of U.S. tech types have gone to, including me, even though the media giant is best known for its old-line magazines about fashion, cooking and crafts.</p>
<p>But Burda has also been dipping into the digital sector a lot, especially via the tireless tech networking of the company&#8217;s Steffi Czerny and Marcel Reichart, who have established a high profile for the company among Silicon Valley denizens.</p>
<p>That was in evidence at Burda&#8217;s luncheon yesterday, which was crowded with a panoply of techies and hosted by Czerny, Maria Burda, the wife of CEO and owner Hubert Burda, and well-known Israeli investor Yossi Vardi.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/galerie4.jpg"><img src="http://kara.allthingsd.com/files/2008/09/galerie4.jpg" alt="" title="galerie4" width="190" height="159" class="alignright size-medium wp-image-3883" /></a></p>
<p>Czerny has been taking Maria Burda (pictured here, she is also a famous German television star, better known as Maria Furtwängler) around the Valley on a learning tour this week to meet with companies like Ning, Mozilla, Facebook, and with venture capitalists. They are also here to attend Google&#8217;s Zeitgeist partners&#8217; event, which starts today. </p>
<p>Here&#8217;s a video of yesterday&#8217;s luncheon, where I was asking everyone about the troubled economic situation and more.</p>
<p>It includes chats with Mullenweg and Seesmic&#8217;s Loic Le Meur, BillShrink&#8217;s Peter Pham, Facebook&#8217;s Brandee Barker and Randi Zuckerberg, Wired&#8217;s Steven Levy, Vardi and Burda and Czerny: </p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1785375210}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080917/kara-visits-burdas-dld-luncheon-in-silicon-valley/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
