While it might be a dream of publishers–hard hit by the digital tsunami and blaming Google for the crisis–but Microsoft is not likely to fork over the big bucks they’d need for exclusively indexing their content.

“Microsoft isn’t the monopoly guy anymore,” joked one source close to ongoing talks between Microsoft and publishers, most especially News Corp. and Associated Press. “So, it’s not going to be the bank for publishers.”

That’s because many inside the software giant don’t think such pricey deals will move the search market share needle nearly enough.

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After AOL CEO Tim Armstrong unveiled the newly punctuated AOL logo–big A, little o, little l, period–last night, he got on the horn with BoomTown to chitty-chat about the change in image and, more pertinently, how it’s going on the road show to sell investors on the soon-to-be independent company.

First off, Armstrong said he never considered dumping the AOL moniker, in an effort to rid the company of the 1990s feel of the brand, noting it had a “high level of affection.”

Of course, I have a lot of nostalgic affection for Beanie Babies and the kids from “Saved by the Bell,” but that doesn’t mean I want them back.

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It’s well known that Google doesn’t do much in the way of marketing around its search service.

So, then, what is one to make of a half-dozen videos–called “Search Stories,” which look suspiciously like commercials, starring the company’s many products–that Google introduced late last week on its blog and posted on a new channel on YouTube?

Could it be that the $100 million marketing campaign that Microsoft launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s gibes about former CEO and co-founder Jerry Yang’s tenure.

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Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service.

Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

Load up on garlic, Google!

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Yahoo has hired a new head of mergers and acquisitions–former General Electric M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo CFO Tim Morse dropped the news with no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

One question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel now has posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

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Uh-oh, Yahoo CEO Carol Bartz was expected to appear on the Internet giant’s third-quarter earnings call, but she apparently “came down with something,” according to CFO Tim Morse.

BoomTown is sending over chicken soup right now, but let’s hope she gets her vaccinations tout de suite!

Thus, no sassy quotes or cursing, but a very earnest Morse, who sounded like he was once a Boy Scout.

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It’s not likely the announcement of Yahoo’s third-quarter earnings later today will be quite as exciting as its Open Hack Day in Taiwan this past weekend, but BoomTown will try to make those numbers and the conference call afterward with CEO Carol Bartz as entertaining as possible.

Bartz is certain to be so, especially if she lobs some good quotes, as she did in a recent interview about her management style: “I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, ‘Remember that day, January 12th, when you peed on the carpet?’ That doesn’t make any sense.”

How much does BoomTown pray for more zingers like that? Muchly!

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For the past few months, the Huffington Post has been on a bit of a tear–both in terms of traffic gains and in its hiring of some big talent for key positions.

Now, those execs are focusing on using that consumer momentum to achieve what has eluded the Huffington Post thus far: Making some serious bank from the privately held news and media site.

Here’s a chat I had with new President and Chief Revenue Officer Greg Coleman about how he is aiming to do just that.

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In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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In one week, Yahoo will report its third-quarter earnings, after the market closes.

And so far, its stock is showing signs that investors are hoping for better days ahead for the Internet giant.

Other good news: A pair of bullish analyst reports yesterday.

But, a spate of executive departures, with chances of more to come, are worrisome.

As is the excessive yodeling Yahoo is once again encouraging.

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To be totally honest, BoomTown was a little late getting a request in to Microsoft to host a Windows 7 Launch Party.

Thus, no “special Signature Edition of Windows® 7 Ultimate and your very own Windows® 7 Party Pack to share with your guests” for a shindig at my house!

So, because we admire the very gumption of Microsoft marketing types trying to make a software launch festive, which many have mocked mercilessly, the Swisher boys and I pressed on and created our own party to mark the launch of the much anticipated operating system software.

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Four years ago, the movie, “Snakes on a Plane,” became a genuine Internet phenom well before the movie was in theaters.

Which, in the end, only showed that online buzz had negligible impact on the viewing public, given that the movie’s box office turned out to be tepid at best.

But will another small film, about a demon-plagued couple with an infrared-equipped videocamera, called “Paranormal Activity,” prove that the chatter of Facebook and Twitter has more legs today?

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