<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BoomTown &#187; Max Levchin</title>
	<atom:link href="http://kara.allthingsd.com/tag/max-levchin/feed/" rel="self" type="application/rss+xml" />
	<link>http://kara.allthingsd.com</link>
	<description></description>
	<lastBuildDate>Wed, 25 Nov 2009 01:13:24 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Is Google Scary? Not to Silicon Valley, Even at a Party for a Book About How Scary It Could Be!</title>
		<link>http://kara.allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/</link>
		<comments>http://kara.allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 09:21:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[classified]]></category>
		<category><![CDATA[Craig Newmark]]></category>
		<category><![CDATA[David Krane]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Ken Auletta]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Quincy Smith]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Soylent Green]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20552</guid>
		<description><![CDATA[While at a book party for author Ken Auletta in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.

The Auletta book covers a lot about the search giant, but also drills in on how many have become increasingly wary of Google's hegemony over key businesses on the Web.

Nonetheless, the Silicon Valley types I queried were not even slightly worried and, oddly enough, many mentioned how they loved the food served up at the Googleplex.

Hmmmm....]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/soylent_green-749218.gif"><img src="http://kara.allthingsd.com/files/2009/11/soylent_green-749218-249x225.gif" alt="soylent_green-749218" title="soylent_green-749218" width="249" height="225" class="alignright size-medium wp-image-20558" /></a></p>
<p>While at a <a href="http://kara.allthingsd.com/20091112/author-ken-auletta-talks-about-google-and-its-lack-of-emotional-intelligence/">book party for author Ken Auletta</a> in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.</p>
<p>The Auletta book covers a lot about the search giant, but also drills in on how traditional media and advertising, as well as the government, have all become increasingly wary of Google&#8217;s hegemony over key businesses on the Web.</p>
<p>But as it turned out, the Silicon Valley types I queried had nothing but attaboys for Google (GOOG). Oddly enough, many mentioned how they love the food served up at the Googleplex.</p>
<p>Here&#8217;s the video of the interviews, with scary up-close shots, with investor&#8211;including in Google&#8211;Ron Conway, almost-not CBS (CBS) Web dude/almost investment dude Quincy Smith, online classified czar Craig Newmark, Slide CEO Max Levchin and Google PR honcho David &#8220;I <em>love</em> my Soylent Green&#8221; Krane (see pertinent movie video clip below):</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=9E5CFDF3-A19B-4C5D-A99B-4FB6F573B2FB&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={9E5CFDF3-A19B-4C5D-A99B-4FB6F573B2FB}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<p><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/8Sp-VFBbjpE&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/8Sp-VFBbjpE&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20091112/is-google-scary-not-to-silicon-valley-even-at-a-party-for-a-book-about-how-scary-it-could-be/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kara Visits Slide's New HQ in San Francisco!</title>
		<link>http://kara.allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/</link>
		<comments>http://kara.allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:22:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[tour]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16032</guid>
		<description><![CDATA[Along with a long interview I did with Slide founder and CEO Max Levchin, BoomTown also got a tour of the Web 2.0 start-up's new San Francisco HQ from him.

Here's the video of the visit...]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/071609atdslide2009.jpg"><img src="http://kara.allthingsd.com/files/2009/07/071609atdslide2009-150x150.jpg" alt="071609atdslide2009" title="071609atdslide2009" width="150" height="150" class="alignright size-thumbnail wp-image-16033" /></a></p>
<p>Along with a long interview BoomTown did with Slide founder and CEO Max Levchin&#8211;<a href="http://kara.allthingsd.com/20090720/slides-max-levchin-talks-about-web-20-redux/">which you can see here</a>&#8211;he also gave me me a tour of the Web 2.0 start-up&#8217;s new San Francisco HQ.</p>
<p>Here&#8217;s the video of the visit to the maker of social networking software applications, which included a big hello from Levchin&#8217;s dog:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=5950BF7E-5D41-4350-9739-D727DB6DB8A2&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={5950BF7E-5D41-4350-9739-D727DB6DB8A2}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slide's Max Levchin Talks About Web 2.0, Redux!</title>
		<link>http://kara.allthingsd.com/20090720/slides-max-levchin-talks-about-web-20-redux/</link>
		<comments>http://kara.allthingsd.com/20090720/slides-max-levchin-talks-about-web-20-redux/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 09:27:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[Fidelity]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[T. Rowe Price]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16021</guid>
		<description><![CDATA[Almost two years ago, just as Web 2.0 was heating up, BoomTown did a video interview with Slide founder and CEO Max Levchin.

Soon after, the popular maker of widgets and other social networking applications grabbed a big pile of cash from new investors, which put the value of the company at $550 million.

But that was before the recession hit, as well as a generally more sober outlook for a lot of high-flying Silicon Valley darlings like Slide, which have had to wise up a little and get down to business.

So, it was time for another chat with Levchin to find out what's what.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/slide_logo.png"><img src="http://kara.allthingsd.com/files/2009/07/slide_logo.png" alt="slide_logo" title="slide_logo" width="207" height="100" class="alignright size-full wp-image-16022" /></a></p>
<p>Almost two years ago, just as Web 2.0 was heating up, BoomTown <a href="http://kara.allthingsd.com/20070917/kara-visits-slides-max-levchin-part-1/">did a three-part interview with Slide founder and CEO Max Levchin</a>.</p>
<p>Soon after, the popular maker of social networking applications, often called widgets, grabbed a big pile of cash from new investors&#8211;$50 million from Fidelity and T. Rowe Price&#8211;which put the value of the company at $550 million.</p>
<p>So, it was high-time for another visit to see him, especially after the recent recession has forced a lot of high-flying Silicon Valley darlings like Slide to wise up a little and get down to business.</p>
<p>That has meant tightening up costs, abandoning some business plans and drilling down on others. </p>
<p>Previously, Slide’s financial strategy had included making money from selling premium versions of its software, as well as selling advertisers on its large, although disparate, audience with display ads.</p>
<p>Now, says Levchin, it is still about premium products, but also about selling a brand &#8220;experience&#8221; rather than less effective and increasingly commoditized network-style advertising. </p>
<p>The products have also evolved, although Slide still essentially makes a wide range of innovative widgets that have been attracting many millions of users each. They include everything from slide shows to a software program called SuperPoke that allows a user to poke another in a super way.</p>
<p>A lot of Slide&#8217;s initial growth had been through taking advantage of the popularity of MySpace and Facebook.</p>
<p>But, since then, the company has been trying to be a kind of distributed content and application company that is not wholly dependent on large platforms. </p>
<p>Here&#8217;s a video of my interview with Levchin at Slide&#8217;s new HQ in San Francisco:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=CC6970B9-9E53-42A4-A4CA-64D3232A1AC1&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={CC6970B9-9E53-42A4-A4CA-64D3232A1AC1}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20090720/slides-max-levchin-talks-about-web-20-redux/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There's No Biz Like No Biz at Twitter! (And Will Google Swoop In Before It All Comes Crashing Down?)</title>
		<link>http://kara.allthingsd.com/20090213/theres-no-biz-like-no-biz-at-twitter-and-will-google-swoop-in-before-it-all-comes-crashing-down/</link>
		<comments>http://kara.allthingsd.com/20090213/theres-no-biz-like-no-biz-at-twitter-and-will-google-swoop-in-before-it-all-comes-crashing-down/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 22:41:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Calgon]]></category>
		<category><![CDATA[Depression]]></category>
		<category><![CDATA[Don't Stop Believin']]></category>
		<category><![CDATA[Il Fornaio]]></category>
		<category><![CDATA[IVP]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Kool-Aid]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[The Sopranos]]></category>
		<category><![CDATA[valuation]]></category>
		<category><![CDATA[venture capitalist]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9792</guid>
		<description><![CDATA[Since BoomTown constantly called the $15 billion valuation of Facebook "insane" when Microsoft forked over $240 million in 2007, and gave Slide's Max Levchin a very hard time when his widget company got a $550 million valuation a year ago, it's only fair that I say something equally appropriate about Twitter.

The hot microblogging service just got its very own $250 million valuation, but without a dime of revenue in sight. (I know, Bijan, it's coming, it's coming!)

After all, Facebook and Slide got their funding in boom times and here we are hurtling toward a possible Depression: The Sequel.

But I am torn.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/pigsfly.jpg"><img src="http://kara.allthingsd.com/files/2009/02/pigsfly-300x300.jpg" alt="" title="pigsfly" width="275" height="275" class="alignright size-medium wp-image-9796" /></a></p>
<p>Since BoomTown constantly called the <a href="http://kara.allthingsd.com/20071025/memo-to-mark-boomtown-is-baaaack-and-were-still-dubious/">$15 billion valuation of Facebook &#8220;insane&#8221;</a> when Microsoft (MSFT) forked over $240 million in 2007 and gave <a href="http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/">Slide&#8217;s Max Levchin a very hard time when his widget company got a $550 million valuation</a> a year ago, it&#8217;s only fair that I say something equally appropriate about Twitter.</p>
<p>The hot microblogging service <a href="http://mediamemo.allthingsd.com/20090213/buisness-models-are-overrated-twitter-raises-another-35-million/">just got its very own $250 million valuation</a>, all without a dime of revenue in sight. (I know, Bijan, it&#8217;s coming, it&#8217;s <em>coming</em>!)</p>
<p>After all, Facebook and Slide got their funding in boom times and here we are hurtling toward a possible Depression: The Sequel, even as Twitter hauls in $35 million more in investments.</p>
<p>But I am torn.</p>
<p>Should it be &#8220;WTF?&#8221; given that the current economic meltdown really seems to have little impact on Silicon Valley venture capitalists?</p>
<p>I guess they have to put their money <em>somewhere</em> and that&#8217;s probably the best choice out there, due to Twitter&#8217;s strong growth and, perhaps more importantly, overhyped media mindshare.</p>
<p>Or maybe: &#8220;Don&#8217;t Stop Believin&#8217;!!? I mean, you almost have to admire the appalling suspension of disbelief for Benchmark Capital and IVP to hand over such a sum.</p>
<p>In fact, they are probably right now down at at Il Fornaio in Palo Alto, telling everyone who will listen that Google (GOOG) was founded in the last tech downturn.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/kool-aidman.jpg"><img src="http://kara.allthingsd.com/files/2009/02/kool-aidman.jpg" alt="" title="kool-aidman" width="320" height="320" class="aligncenter size-full wp-image-9794" /></a></p>
<p>Actually, I think the only thing to say is to reference the search giant: &#8220;Let&#8217;s hope Google has another YouTube moment and decides it must own the start-up pioneering real-time search and status updates no matter the price.&#8221; </p>
<p>That&#8217;s kind of long, so I will distill it to this Calgon-inspired thought: &#8220;Larry and Sergey, take me away!&#8221;</p>
<p>Because while I appreciate that Twitter co-founder Biz&#8211;I can&#8217;t help it, but I laugh every time time I write his name in relation to a company that makes bupkis&#8211;Stone underscored that the company was ready to make some money using the new funding, an acquisition by a big, nervous Internet giant is the only way this is going to end well.</p>
<p>In his post, ironically titled <a href="http://blog.twitter.com/files/2009/02/opportunity-knocks.html">&#8220;Opportunity Knocks,&#8221;</a> Stone noted, &#8220;We are now positioned extremely well to support the accelerating growth of our service, further enable the robust ecosystem sprouting up around Twitter, and yes, to begin building revenue-generating products.&#8221;</p>
<p>That would be nice, because right now, <a href="http://kara.allthingsd.com/20090211/boomtown-translates-the-twitter-is-really-serious-folks-about-not-making-memo/">there&#8217;s no Biz like no biz</a>.</p>
<p>And not to sound like a skunk at this Silicon Valley garden party, but Twitter might want to start doing that sooner than later.</p>
<p>I know, I know, I am such a bummer with all this talk of things not just growing to the sky in a world without end.</p>
<p>But as Facebook&#8211;valuation now officially $3.7 billion, although probably more if it were to be sold&#8211;has found out, the delta between dreamy funding and revenue reality can be quite huge.</p>
<p>And, by that, I am not saying it can&#8217;t be done, I am simply saying: Do it.</p>
<p>Until then, here is a lovely Calgon commercial and also a video of that amazing last scene in the finale of &#8220;The Sopranos&#8221; with the Journey song playing until it is abruptly cut off (I say Tony was shot in the head by the guy in the bathroom, but please weigh in):</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/HvE65VOcAL0&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/HvE65VOcAL0&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/rnT7nYbCSvM&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rnT7nYbCSvM&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20090213/theres-no-biz-like-no-biz-at-twitter-and-will-google-swoop-in-before-it-all-comes-crashing-down/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They Will Survive&#8211;Silicon Valley Entrepreneurs Talk Downturn!</title>
		<link>http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/</link>
		<comments>http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 21:32:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Automattic]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cake]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Epinions]]></category>
		<category><![CDATA[Gloria Gaynor]]></category>
		<category><![CDATA[I Will Survive]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[John Doerr]]></category>
		<category><![CDATA[Kleiner Perkins Caufield & Byers partner]]></category>
		<category><![CDATA[Mahalo]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Nirav Tolia]]></category>
		<category><![CDATA[Ram Shriram]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Toni Schneider]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5850</guid>
		<description><![CDATA[Earlier today, BoomTown posted a video of star venture capitalist John Doerr's 10 tips to start-ups for surviving the econalypse that he ticked off at a roundtable in Silicon Valley on Wednesday.

Beside the words of wisdom from the Kleiner Perkins Caufield &#38; Byers partner, I also trolled for advice from the panel of well-known entrepreneurs I moderated at VentureBeat's "How to manage your start-up in the downturn" event.

The message: They will survive! (Cue the disco ball.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/i_will_survive.jpg"><img src="http://kara.allthingsd.com/files/2008/10/i_will_survive-300x298.jpg" alt="" title="i_will_survive" width="200" height="200" class="alignright size-medium wp-image-5888" /></a></p>
<p>Earlier today, BoomTown posted a video of <a href="http://kara.allthingsd.com/20081030/the-entire-video-of-john-doerr-giving-10-tips-for-start-ups-to-avoid-the-econalypse/">star venture capitalist John Doerr&#8217;s 10 tips</a> to start-ups for surviving the econalypse that he ticked off at a roundtable in Silicon Valley on Wednesday.</p>
<p>Beside the words of wisdom from the Kleiner Perkins Caufield &#038; Byers partner, I also trolled for advice from the panel of well-known entrepreneurs I moderated at VentureBeat&#8217;s &#8220;How to manage your start-up in the downturn&#8221; event.</p>
<p>Thus, here is the i-will-survive take from Jason Calacanis of Mahalo, Toni Schneider, chief executive of Automattic, the company that makes the WordPress blogging software, Nirav Tolia of Web 1.0&#8217;s Epinions and Max Levchin of Slide. </p>
<p><a href="http://kara.allthingsd.com/files/2008/10/i_will_survive_cover_1.jpg"><img src="http://kara.allthingsd.com/files/2008/10/i_will_survive_cover_1-300x300.jpg" alt="" title="i_will_survive_cover_1" width="200" height="200" class="alignleft size-medium wp-image-5889" /></a></p>
<p>As an added bonus, Ram Shriram, one of Google&#8217;s first investors, also weighs in. And, of course, the inevitable blogger Robert Scoble gives his two cents (and also freaks me out once again!).</p>
<p>Here&#8217;s the video of the entrepreneurs, and below it, for your viewing pleasure, two versions of &#8220;I Will Survive&#8221; by Gloria Gaynor (the classic) and Cake (the weirdly good one):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1886218460}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/Xv6lHwWwO3w&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Xv6lHwWwO3w&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/10C68Gzd5GM&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/10C68Gzd5GM&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Entire Video of John Doerr Giving 10 Tips for Start-ups to Avoid the Econalypse</title>
		<link>http://kara.allthingsd.com/20081030/the-entire-video-of-john-doerr-giving-10-tips-for-start-ups-to-avoid-the-econalypse/</link>
		<comments>http://kara.allthingsd.com/20081030/the-entire-video-of-john-doerr-giving-10-tips-for-start-ups-to-avoid-the-econalypse/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 09:29:59 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[Automattic]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Epinions]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[John Doerr]]></category>
		<category><![CDATA[Kittu Kolluri]]></category>
		<category><![CDATA[Kleiner Perkins Caufield & Byers]]></category>
		<category><![CDATA[Mahalo]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[New Enterprise Associates]]></category>
		<category><![CDATA[Nirav Tolia]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[Ram Shriram]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Stanford Park Hotel]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[Toni Schneider]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5821</guid>
		<description><![CDATA[Here's a video of star VC John Doerr reciting his 10 tips for start-ups to follow in the economic downturn, dispensed at a VentureBeat roundtable event on the downturn yesterday.

And the Kleiner Perkins Caufield &#38; Byers VC didn't need a massive, noisy PowerPoint like Sequoia Capital to make his quick and clear points, which he delivered in four minutes flat.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/doerr.jpg"><img src="http://kara.allthingsd.com/files/2008/10/doerr.jpg" alt="" title="doerr" width="150" height="197" class="alignright size-medium wp-image-5829" /></a></p>
<p>Here&#8217;s a video of star VC John Doerr reciting his 10 tips for start-ups to follow in the economic downturn.</p>
<p>Doerr gave out the advice at <a href="http://kara.allthingsd.com/20081028/how-to-manage-your-start-up-in-the-downturn-well-come-to-this-event-and-find-out/">VentureBeat&#8217;s “How to manage your start-up in the downturn” roundtable event</a>, which took place at the Stanford Park Hotel in Palo Alto yesterday morning.</p>
<p>The Kleiner Perkins Caufield &#038; Byers VC got a lot of attention for his list, which he culled from  a survey of 18 of the companies his firm has invested in.</p>
<p>Doerr didn&#8217;t need a massive, noisy PowerPoint like <a href="http://kara.allthingsd.com/20081009/irony-alert-bubble-making-venture-capitalists-start-popping-them/">Sequoia Capital to make his quick and clear points</a>, which he delivered in four minutes flat.</p>
<p>Doerr was on an investors panel with Ram Shriram, one of Google&#8217;s first investors, Ron Conway, Kittu Kolluri of New Enterprise Associates and Matt Cohler of Benchmark Capital.</p>
<p>I moderated the second panel of entrepreneurs, including: Toni Schneider, chief executive of Automattic, the company that makes the WordPress blogging software; Max Levchin of Slide, Jason Calacanis of Mahalo; and Nirav Tolia of Web 1.0&#8217;s Epinions. Video of interviews with them and also Shriram to come later today!</p>
<p>But here&#8217;s Doerr reciting his 10 tips:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1886287075}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20081030/the-entire-video-of-john-doerr-giving-10-tips-for-start-ups-to-avoid-the-econalypse/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>"How To Manage Your Start-Up in the Downturn"? Well, Come to This Event and Find Out!</title>
		<link>http://kara.allthingsd.com/20081028/how-to-manage-your-start-up-in-the-downturn-well-come-to-this-event-and-find-out/</link>
		<comments>http://kara.allthingsd.com/20081028/how-to-manage-your-start-up-in-the-downturn-well-come-to-this-event-and-find-out/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 00:05:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Automattic]]></category>
		<category><![CDATA[Benchmark Partners]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[Epinions]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[John Doerr]]></category>
		<category><![CDATA[Kittu Kolluri]]></category>
		<category><![CDATA[Kleiner Perkins Caufield & Byers]]></category>
		<category><![CDATA[Mahalo]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Matt Marshall]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[New Enterprise Associates]]></category>
		<category><![CDATA[Nirav Tolia]]></category>
		<category><![CDATA[O'Melveny & Myers]]></category>
		<category><![CDATA[Ram Shriram]]></category>
		<category><![CDATA[Ron Conway]]></category>
		<category><![CDATA[roundtable]]></category>
		<category><![CDATA[Sam Zucker]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Toni Schneider]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5764</guid>
		<description><![CDATA[Tomorrow, BoomTown is trying to find a silver lining from a group of entrepreneurs at VentureBeat's "How to manage your start-up in the downturn” roundtable event.

Toni Schneider, chief executive of Automattic will join Max Levchin of Slide, Jason Calacanis of Mahalo, O’Melveny &#38; Myers' Sam Zucker, and Nirav Tolia of Web 1.0's Epinions.

Along with my group, for whom I am planning all sorts of verbal tortures ("Exactly how much do you make?"), there is also a star-studded investors panel.]]></description>
			<content:encoded><![CDATA[<p>Tomorrow, BoomTown is trying to find a silver lining from a group of entrepreneurs at VentureBeat&#8217;s &#8220;How to manage your start-up in the downturn” roundtable event.</p>
<p><a href="http://kara.allthingsd.com/files/2008/10/2794221_sta.jpg"><img src="http://kara.allthingsd.com/files/2008/10/2794221_sta.jpg" alt="" title="2794221_sta" width="250" height="40" class="alignright size-medium wp-image-5765" /></a></p>
<p>It will take place at the Stanford Park Hotel in Palo Alto from 8 a.m. to noon.</p>
<p>Toni Schneider, chief executive of Automattic (the company that makes the WordPress blogging software) will join Max Levchin of Slide, Jason Calacanis of Mahalo, O&#8217;Melveny &#038; Myers&#8217; Sam Zucker, and Nirav Tolia of Web 1.0&#8217;s Epinions.</p>
<p>Along with my group, for whom I am planning all sorts of verbal tortures (&#8221;Exactly how much <em>do</em> you make?&#8221;), there is also a panel of investors, moderated by VentureBeat&#8217;s Matt Marshall, which features: John Doerr of Kleiner Perkins Caufield & Byers; Ram Shriram, one of Google&#8217;s first investors, Ron Conway, Kittu Kolluri of New Enterprise Associates and Matt Cohler of Benchmark Capital.</p>
<p>Oh, it is sure to be a festival of Web 2.0 pondering.</p>
<p>Said Marshall in a <a href="http://venturebeat.com/2008/10/27/latest-addition-to-wednesdays-downturn-roundtable-toni-schneider/">post about the gathering</a>:</p>
<blockquote><p>One goal of this event is to provide context and advice for start-up CEOs and founders facing the recession. We&#8217;ve handpicked the speakers for their remarkable records and experiences in the previous downturn. &#8230;</p>
<p>While the Sequoia [Capital] &#8216;RIP Good Times&#8217; presentation gave a broad overview of the economic problems facing the tech world, it provided mostly a macro analysis, and a general prescription for companies.</p>
<p>Now is the time to take the analysis one step further, and discuss the variety of situations we see among valley investors and their start-ups: How cleantech companies are different from Internet start-ups, and how under certain conditions, a profitable company may actually be poised for aggressive growth, hiring and M&#038;A&#8211;and not necessarily ideal for cost cutting. We intend to explore all of this and more.</p>
<p>Given the fairly predictable &#8216;Silicon Valley is in circle-the-wagons mode&#8217; story line we&#8217;ve been seeing so far in the media, this event is also the Valley’s opportunity to help dispel this myth and explain how the area&#8217;s start-ups are actually quite diverse and that there are a mix of strategies at play.&#8221;</p></blockquote>
<p>The event is sold out, but it will be streamed live. </p>
<p>And, as usual, look for a shaky video report of the roundtable from me later!</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20081028/how-to-manage-your-start-up-in-the-downturn-well-come-to-this-event-and-find-out/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Slide Sidles Up to Old Media in Search of New Revenue (Apparently, Max Cannot Live by SuperPoking Alone!)</title>
		<link>http://kara.allthingsd.com/20081001/slide-sidles-up-to-old-media-in-search-of-new-revenue-apparently-max-cannot-live-by-superpoking-alone/</link>
		<comments>http://kara.allthingsd.com/20081001/slide-sidles-up-to-old-media-in-search-of-new-revenue-apparently-max-cannot-live-by-superpoking-alone/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 07:04:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[E! Entertainment]]></category>
		<category><![CDATA[FunSpace]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sheep]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4662</guid>
		<description><![CDATA[You almost have to admire the shape-shifting--if not a wee bit slippery--stylings of Slide CEO Max Levchin.

The serial entrepreneur and widget king has signed distribution deals with media giants, such as Time Warner's Warner Bros. unit, CBS and Comcast's E! Entertainment channel, to allow users of its FunSpace video service to look at clips from shows.

To make money, Slide will get a cut of ads sold by its media partners.

Oh my, how incredibly traditional of Levchin. 

But it should probably come as no surprise that Levchin is now singing a bit of a different tune these days, as the daunting task of actually building a sustainable business model and attracting long-term advertisers has dawned on him and probably many other Web 2.0 wunderkinds.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/superpoke_270x228.gif"><img src="http://kara.allthingsd.com/files/2008/09/superpoke_270x228.gif" alt="" title="superpoke_270x228" width="270" height="228" class="alignright size-medium wp-image-4665" /></a></p>
<p>You almost have to admire the shape-shifting&#8211;if not a wee bit slippery&#8211;stylings of <a href="http://www.slide.com">Slide</a> CEO Max Levchin.</p>
<p>The serial entrepreneur&#8211; whose current start-up has made him the massively-funded widget-king of Web 2.0&#8211;has signed distribution deals with Time Warner&#8217;s Warner Bros. unit, CBS and Comcast&#8217;s E! Entertainment channel to allow users of its new FunSpace Channels video service to look at clips from shows.</p>
<p>Slide&#8217;s other media partners in the new deal include Current Media, Hulu, Universal Music Group, as well as 236.com, Break Media, CollegeHumor, FUEL TV, Howcast Media, Video Detective and YouTube.</p>
<p>The FunSpace video service will recommend content based on how much users forward clips to others.</p>
<p>To make money, Slide will get a cut of ads sold by its media partners, according to <a href="http://online.wsj.com/article/SB122282824858793091.html#video%3D">a report in The Wall Street Journal</a>.</p>
<p>Oh my, how incredibly <em>traditional</em> of Levchin (pictured below on a wacky magazine cover).</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/max-levchin.jpg"><img src="http://kara.allthingsd.com/files/2008/09/max-levchin-220x300.jpg" alt="" title="max-levchin" width="220" height="300" class="alignleft size-medium wp-image-4670" /></a></p>
<p>But it should probably come as no surprise that Levchin is singing a bit of a different tune these days, as the daunting task of actually building a sustainable business model and attracting long-term advertisers has dawned on him&#8211;and probably many other Web 2.0 wunderkinds.</p>
<p>&#8220;Television is a world advertisers love,&#8221; said Levchin in The Journal article&#8211;a quote in which you can almost hear the quarter drop and the connection made that trying to earn real money from sheep-throwing and SuperPoking is perhaps not the most stable of business plans.</p>
<p>Of course, it was only a year ago that the business model for the high-profile social-networking applications maker&#8211;loudly touted by him and others at the company&#8211;was centered around &#8220;user-initiated&#8221; ads and in consumers becoming &#8220;brand ambassadors&#8221; for products.</p>
<p>These kinds of unproven ad schemes seemed fanciful to me when I first heard about them, although they doubtless sounded great to the many investors who ponied up tens of millions of dollars in funding to give Slide an eye-popping and still-undeserved $550 million valuation.</p>
<p><a href="http://kara.allthingsd.com/20070808/reason-to-be-annoyed-by-widgets-243/">At the time</a>, I wrote:</p>
<blockquote><p>Ah, brand ambassadors! Like perhaps being dispatched to a posting in the tenth ring of hell.</p>
<p>It seems, though, that the old canard about getting audiences to carry water for brands and loving it has found new life, as social networks and the widgets that live off them search for business models.</p>
<p>Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.</p>
<p>While there are now many too many, and most are simply features and not companies, some are actually helpful and substantive and introduce a plethora of innovation and features into a service like MySpace that the service itself would or could never have offered.</p>
<p>And I also think that these widget-makers need to find a way to make money, especially the very popular ones like Slide, if they are to stay around.&#8221;</p></blockquote>
<p>That&#8217;s more true than ever before as the economy tightens and kooky experimentation is no longer tolerated.</p>
<p>In fact, Levchin noted in the article that Slide had dumped one of its typically fun but profitless widgets&#8211;a digital fortune cookie service.</p>
<p>Said Levchin to The Journal: &#8220;We asked ourselves, can they generate cash and are they going to be engaging to users a year from now?&#8221;</p>
<p>Um &#8230; no and no, which should have been obvious from the get-go about a lot of social-networking apps, which <a href="http://kara.allthingsd.com/20071009/the-childrens-hour-facebook-apps-are-for-toddlers-there-we-said-it/">I had labeled juvenile and ultimately ephemeral</a>. </p>
<p>While such goofy stuff has given Slide a lot of traffic&#8211;it attracts more than 160 million viewers a month&#8211;that has not necessarily translated into big revenues since much of the traffic is pretty low-rent and because the ads are limited by the big social-networking sites where Slide apps are popular.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/slide_logo.png"><img src="http://kara.allthingsd.com/files/2008/09/slide_logo.png" alt="" title="slide_logo" width="207" height="100" class="alignright size-medium wp-image-4669" /></a></p>
<p>One of the most striking things in the article was the contention that Slide expected $30 to $50 million in 2009 revenue, which is probably on the low side. To be fair, Levchin always told me he was not as focused on revenue generation as on growth.</p>
<p>But with this move, Levchin is now clearly focusing on revenue, and it&#8217;s long past time to do so.</p>
<p>Of course, with nuclear winter in advertising of all kinds approaching fast, let&#8217;s hope Slide still has a sheepskin or two around to keep warm until the thaw.</p>
<p>As an added plus, here is one of three interviews I did with Levchin last year, giving him somewhat of a hard time about revenue issues (and he gave back as good as he got): </p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1184473439}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20081001/slide-sidles-up-to-old-media-in-search-of-new-revenue-apparently-max-cannot-live-by-superpoking-alone/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Slide-ing into the Big Apple</title>
		<link>http://kara.allthingsd.com/20080604/sliding-into-the-big-apple/</link>
		<comments>http://kara.allthingsd.com/20080604/sliding-into-the-big-apple/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 05:32:41 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[FunWall]]></category>
		<category><![CDATA[Jason Bitensky]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[Manhattan]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Top Friends]]></category>
		<category><![CDATA[West Village]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080604/sliding-into-the-big-apple/</guid>
		<description><![CDATA[In its ongoing bid to prove there is a robust and sustainable ad business in the social networking space, widgetmaker Slide opened a New York office and hired a big deal online ad exec.

Of course, because it has to be hip, the office is in the always trendy West Village, instead of uptown on Madison Avenue.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/08/slide_logo_tagline.gif' alt='slide' /></p>
<p>In its ongoing bid to prove there is a robust and sustainable advertising business in the social-networking space, widget-maker Slide opened a New York City office and hired a big-deal online ad exec.</p>
<p>Of course, because it has to be hip, the office is in the always trendy West Village, instead of uptown in Manhattan on Madison Avenue.</p>
<p>The new director of ad sales is Jason Bitensky, who comes to Slide from his post as director of national sales at AOL (TWX) Media Networks/Platform-A. Previous to that, he worked at Comcast (CMCSA).</p>
<p>Until this hire, Slide had only four salespeople, all located at its San Francisco HQ, who sold campaigns and sponsorships for its third-party apps that are hugely popular on sites like Facebook and MySpace (NWS).</p>
<p>Advertisers are most definitely intrigued, experimenting all over the place and interested in different ways of engaging with consumers.</p>
<p>Nonetheless, they are still using tiny &#8220;innovation&#8221; budgets to test the space and have still not unlocked the treasure chests of big bucks that go to television. </p>
<p>In fact, here is an interesting <a href="http://online.wsj.com/article/SB121263403691747425.html">story on the ad issues apps-makers face in The Wall Street Journal</a> tomorrow.</p>
<p>The <em>not-so-much-money</em> quote: &#8220;The push by application companies means more players are competing over what is a relatively small pie. In 2007, U.S. marketers spent $600 million advertising on social media, a sliver of the $18 billion spent on interactive advertising that year, according to Forrester Research. The number is forecast to spike to $6.9 billion by 2012.&#8221;</p>
<p>Still, said Max Levchin, CEO of Slide, about the move in a statement: &#8220;The success of campaigns on our popular products, such as SuperPoke!, Top Friends and FunWall, has attracted the attention of not only top brands, but also top talent like Jason.&#8221;</p>
<p>BoomTown shall agree to disagree with our favorite widget king about SuperPoke&#8217;s potential as an ad vehicle. </p>
<p>But it is entirely true that Slide and other apps-makers have to convince big brands that the social-networking phenomenon is here to stay and is effective, well beyond its viral popularity and huge valuations given to companies in the space.</p>
<p>Earlier this year, Slide&#8211;founded in 2005&#8211;<a href="http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/">got a $50 million round of funding that valued the company at $550 million</a>.</p>
<p>And here&#8217;s a disturbing, but very funny, spoof video about where all this SuperPoking eventually ends up:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/2v46jjykVww&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2v46jjykVww&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080604/sliding-into-the-big-apple/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Max Levchin Becomes the Internet's New Wacky Pix Guy!</title>
		<link>http://kara.allthingsd.com/20080423/max-levchin-becomes-the-internets-new-wacky-pix-guy/</link>
		<comments>http://kara.allthingsd.com/20080423/max-levchin-becomes-the-internets-new-wacky-pix-guy/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 07:29:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Jeff Bezos]]></category>
		<category><![CDATA[Kevin Rose]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Netscape]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Sergey Brin]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Web 2.0 Expo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080423/max-levchin-becomes-the-internets-new-wacky-pix-guy/</guid>
		<description><![CDATA[Oh, Max!
I just got through telling someone who asked me that I thought you, Slide founder Max Levchin, was one of the smarter Web 2.0 characters.
Then, of course, you get to be on the cover of Portfolio magazine for its &#8220;Brilliant&#8221; issue this month. Apparently, Max, you are Silicon Valley&#8217;s new &#8220;It&#8221; Boy.

But for all [...]]]></description>
			<content:encoded><![CDATA[<p>Oh, Max!</p>
<p>I just got through telling someone who asked me that I thought you, <a href="http://www.slide.com">Slide</a> founder Max Levchin, was one of the smarter Web 2.0 characters.</p>
<p>Then, of course, you get to be on the cover of <a href="http://www.portfolio.com/guides/The-Brilliant-Issue">Portfolio magazine for its &#8220;Brilliant&#8221; issue</a> this month. Apparently, Max, you are Silicon Valley&#8217;s new &#8220;It&#8221; Boy.</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/cover_portfolio_190.jpg' alt='levchinlightbulb' /></p>
<p>But for all your apparently massive amount of brain cells, which should be on display at your <a href="http://en.oreilly.com/webexsf2008/public/schedule/detail/3326">keynote today at the Web 2.0 Expo</a> in San Francisco, how can you be so dumb as to stumble into that same old rabbit hole as so many other Internet hotshots?</p>
<p>Yes, Max: <em>The goofy photo.</em></p>
<p>In your case, you look good in the coat-and-tie get-up. But please tell me why, oh, why are you balancing a giant lightbulb on the top of your head, as seen here?</p>
<p>It just ain&#8217;t dignified!</p>
<p>(Levchin revealed to me via email last night that he actually balanced the monster bulb on his head&#8211;but I remain unimpressed.)</p>
<p>Still, you can be comforted to know, though, that you join a legion of other legendarily goony tech figures in the continued march of egregiously wacky pictures.</p>
<p>Such as:</p>
<p><strong>Microsoft&#8217;s Bill Gates and his prom date, a PC:</strong></p>
<p><img src='http://kara.allthingsd.com/files/2008/04/bill-gates.jpg' width='330' height='280' alt='billgatesPC' class='centered'/></p>
<p><strong>That lovely couple, Larry Page and Sergey Brin of Google, and those irksome colorful exercise balls (not that there is anything wrong with that):</strong></p>
<p><img src='http://kara.allthingsd.com/files/2008/04/01311sz1i1791900.jpg' width='380' height='313' alt='larrysergeyexerciseballs' class='centered'/></p>
<p><strong>Digg&#8217;s Kevin Rose channels Wayne&#8217;s World:</strong></p>
<p><img src='http://kara.allthingsd.com/files/2008/04/0633covdc.gif' alt='kevinrosecover' class='centered' /></p>
<p><strong>Former Netscaper Marc Andreessen as Le Dauphin of France:</strong></p>
<p><img src='http://kara.allthingsd.com/files/2008/04/1101960219_4001.jpg' width='380' height='400' alt='marcathrone' class='centered'/></p>
<p><strong>And, my personal choice for goofy-de-tutti-goofball photos&#8211;Amazon&#8217;s Jeff Bezos with his noggin in a box:</strong></p>
<p><img src='http://kara.allthingsd.com/files/2008/04/1101991227_400.jpg' width='380' height='400' alt='bezosbox' class='centered'/></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080423/max-levchin-becomes-the-internets-new-wacky-pix-guy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RockYou: The $400 Million Widget?</title>
		<link>http://kara.allthingsd.com/20080319/rockyou-the-400-million-widget/</link>
		<comments>http://kara.allthingsd.com/20080319/rockyou-the-400-million-widget/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 08:58:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Jia Shen]]></category>
		<category><![CDATA[Lance Tokuda]]></category>
		<category><![CDATA[Lightspeed Venture Partners]]></category>
		<category><![CDATA[Likeness]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Morgan Stanley]]></category>
		<category><![CDATA[Partech International]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[Super Wall]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[X Me]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080319/rockyou-the-400-million-widget/</guid>
		<description><![CDATA[RockYou, widget maker, is the latest example of a sane valuation heartbreaker, as it is undertaking efforts to secure an investment from mainstream financing firms that would value the company at between $300 million and $400 million.

First reported by Valleywag last night, the start-up, said one source, "is being squired around Wall Street" by investment behemoth Morgan Stanley, in search of the same kind of deal its rival Slide got in January.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/10/logo-menutop-rockyou.gif' alt='rockyou' /></p>
<p>RockYou, widget maker, is the latest example of a sane valuation heartbreaker, as it is undertaking efforts to secure an investment from mainstream financing firms that would value the company at between $300 million and $400 million.</p>
<p><a href="http://valleywag.com/369297/morgan-stanley-trying-to-get-400-million-for-rockyou">First reported by Valleywag last night</a>, the start-up, said one source, &#8220;is being squired around Wall Street&#8221; by investment behemoth Morgan Stanley (MS), in search of the same kind of deal its rival Slide got in January.</p>
<p>BoomTown <a href="http://kara.allthingsd.com/20080118/slide-gets-big-funding/">broke the news of that deal</a>, which nabbed Slide $50 million and a $550 million valuation with investments from blue-chip investors T. Rowe Price (TROW) and Fidelity.</p>
<p>Thus, RockYou&#8217;s motto: Anything Slide can do, we can do slightly smaller!</p>
<p>And, indeed, not to be SuperPoked by Slide CEO and Founder Max Levchin, sources said RockYou Co-Founders Jai Shen (also CTO) and Lance Tokuda (CEO) were quickly on the march for their own payday.</p>
<p>It is, in fact, a quest that a lot of Web 2.0 companies seem to be on, since the sector&#8217;s fearless leader&#8211;Facebook&#8211;got its $240 million and $15 billion valuation from Microsoft (MSFT) last year. </p>
<p>All of this frantic funding activity is, of course, this bubble&#8217;s version of going public&#8211;grab big cash investments from investment firms and hedge funds, desperate for a good bet on the sector, without the pain of public scrutiny of questionable business prospects that did in Web 1.0 shooting stars.</p>
<p>It&#8217;s that or get bought for an ungodly sum by equally desperate Web 1.0 companies (See: <a href="http://kara.allthingsd.com/20080314/aolbebomore-rich-web-entrepreneurs/">AOL+Bebo</a>). </p>
<p>Sources close to RockYou, which has had acquisition feelers put out to it from larger companies in the past, said the company has had several strong offers of funding, but it is trying to select the right partners for the latest round of funding.</p>
<p>&#8220;We want our investors to be strategic and helpful to the company,&#8221; said one person close to RockYou.</p>
<p>RockYou has so far been funded by Sequoia Capital, Lightspeed Venture Partners and Partech International.</p>
<p>(Interestingly, Sequoia backs another instant messaging and chat widget maker, Meebo, which is reportedly seeking a $250 million valuation, which <a href="http://kara.allthingsd.com/20080318/kara-visits-meebo/">I posted about here yesterday</a>).</p>
<p>To be fair, makers of highly distributed third-party apps like RockYou are garnering immense traffic and their widgets are syndicated everywhere. RockYou&#8217;s Super Wall, which lets you turbocharge your digital wall, for example, is one of the most popular on Facebook.</p>
<p>Other RockYou apps include: X Me, a communications tool that allows you to &#8220;Hug Her, Slap Him, Tickle Them!&#8221;; and Likeness, where you can &#8220;compare yourself with friends and movie stars like Angelina Jolie, Jessica Alba, Keira Knightley and many more.&#8221;</p>
<p>The company has been trying to monetize all this traffic and popularity and distribution, as well as knowledge of user behavior, by offering advertisers new forms of engagement.</p>
<p>But the jury is still out on these interesting but unproven efforts by all the social-networking players.</p>
<p>In any case, the money is apparently still flowing into these start-ups, taking a chance on them being the next big media play.</p>
<p>Here are two videos I made when I visited RockYou&#8217;s offices in San Mateo, Calif., last October, after I had called the <a href="http://kara.allthingsd.com/20071019/the-childrens-crusade-strikes-back-at-not-a-teenager-aka-really-old-lady-boomtown/">widget market juvenile and faddish</a>.</p>
<p>The first is my tour of the office, where I was playfully accosted by an infant&#8211;oops, a RockYou engineer&#8211;in a suit. The second is my interview with Shen and Tokuda.</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1264609358}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div> 
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1264607883&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080319/rockyou-the-400-million-widget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Max Levchin on Slide's $500 Million Valuation and Other Widgety Issues</title>
		<link>http://kara.allthingsd.com/20080205/max-levchin-on-slides-500-million-valuation-and-other-widgety-issues/</link>
		<comments>http://kara.allthingsd.com/20080205/max-levchin-on-slides-500-million-valuation-and-other-widgety-issues/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 14:38:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Allen & Co.]]></category>
		<category><![CDATA[Fidelity]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[T. Rowe Price]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080205/max-levchin-on-slides-500-million-valuation-and-other-widgety-issues/</guid>
		<description><![CDATA[With all the noise about Microsoft's $41 billion offer to buy Yahoo, I dropped the ball on posting about a chat I had about a week ago with Slide's Max Levchin about the recent $50 million investment that valued the widget maker at an astonishing $500 million.

To say I was dumbstruck by the market value, given that the profitless start-up has only about $10 million to $12 million in annual revenue and a still unproven business plan, would be wrong.

Incredulous, yes. Gobsmacked, indeed. Feeling like I was back in 1999, most definitely. But not dumbstruck!]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/02/372900403_06e6fb49ca.jpg' width='190' height='200' alt='levchin' /></p>
<p>With all the noise about Microsoft&#8217;s $41 billion offer to buy Yahoo, I dropped the ball on posting about a chat I had about a week ago with Slide&#8217;s Max Levchin (pictured here) about the recent $50 million investment that valued the widget maker at an astonishing $500 million.</p>
<p>To say I was dumbstruck by the market value, given that the profitless start-up has only about $10 million to $12 million in annual revenue and a still unproven business plan, would be wrong.</p>
<p><a href="http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/">Incredulous</a>, yes. <a href="http://kara.allthingsd.com/20080124/all-hail-the-maxist-revolution/">Gobsmacked</a>, indeed. Feeling like I was back in 1999, most definitely. But not dumbstruck!</p>
<p>Thus, I queried the always voluble Levchin, who agreed to talk to me readily (no Jerry-Yang-cave-dwelling behavior for this 32-year-old Web 2.0 serial entrepreneur!) about the investment by two old-line institutional investors&#8211;Fidelity and T. Rowe Price&#8211;and its implications for Slide.</p>
<p><span id="more-1349"></span></p>
<p><img src='http://kara.allthingsd.com/files/2008/02/slide_logo_sm.gif' alt='slide' class='alignleft'/></p>
<p>&#8220;We&#8217;re like a teen in our clock cycle,&#8221; said Levchin about what he thinks the money means to Slide. &#8220;Now, we have to figure out how do you get a job and work in the real world.&#8221;</p>
<p>It&#8217;s juicy quotes like this that make it easy to see why the young geek&#8211;whose last score was PayPal, which was sold to eBay for $1.54 billion&#8211;has become such a press darling, especially combined with his restlessly complex mind, curious intellect and a much longer view than your average dot-com entrepreneur.</p>
<p>And that&#8217;s why it sometimes feels effortless to start shaking your head in rapt agreement, even if you don&#8217;t agree at all, as he laid out the reasoning behind his contention that Slide and its giant bag of cash will now emerge from puberty fully mature.</p>
<p>This, despite the lack of profits in the here and now, which Levchin did not dispute. &#8220;We could start to turn toward profitability with not too much of a stretch,&#8221; he said, with a strong trace of his Ukrainian roots in his stilted speech patterns that make him sound a bit like a robot. </p>
<p>Instead, Levchin said he was more interested in the opportunities that he saw emerging for Slide&#8211;which has grown to almost 150 million monthly visitors and several billion monthly page views, by offering to consumers its range of software to make slide shows, engage in SuperPokes and do other often pointless widgety things.</p>
<p>&#8220;We were [operating] super-thin, but with a whole lot of ideas, so we had to prioritize what we had to do,&#8221; said Levchin, who said he did not plan to raise more money until recently. &#8220;We later brought up to the board that we were seeing all this growth in places.&#8221;</p>
<p>That was true on social-networking sites like MySpace and Facebook, where Slide was grabbing enormous growth, although Levchin has been trying to aim future increases off those platforms to other social networks like Bebo and Hi5, as well as internationally on its own.</p>
<p>To do that required money and lots of it, and from non-VC investors to give it more credibility beyond the bubbly go-go tone of Silicon Valley.</p>
<p>So using Allen and Co., a well-connected New York investment firm, Slide grabbed a pair of firms that reeked institutional, Fidelity and T.Rowe Price, which Slide still does not name. </p>
<p>&#8220;I thought it was best to raise money from people people who invest for a living and have some combination of risk-taking and knowledge,&#8221; said Levchin, who later noted that he would have thought the investment was frothy, if he could not convince anyone but VCs to hand over cash at the lofty $500 million valuation.</p>
<p>&#8220;I think it was flattering that these were not jokers,&#8221; said Levchin of his new investors. </p>
<p>He said he stopped potential laughing by unveiling a steady pipeline of revenue from sponsorships, impressions and clicks of all kinds.</p>
<p>More importantly, he noted, he began to outline a new way of reaching consumers more efficiently that was &#8220;not the bleak world of brand advertising.&#8221; Still, that does mean more consumer brand links, like the one Slide made this week with Kodak to make it easy for users to move around their photos.</p>
<p>But the heart of Slide&#8217;s promise, like a lot of socially oriented Web companies, lies in manipulating the information it is collecting from consumers. That essentially means using an intense version of e-metrics&#8211;data of when, how, where and why consumers click on things. </p>
<p>&#8220;It&#8217;s no surprise that we are mathematical &#8230; and we study data carefully,&#8221; said Levchin. &#8220;We&#8217;re building a predictive model that is close to perfect &#8230; where we can say what the revenue per user will be.&#8221;</p>
<p>Well, we&#8217;ll see about that&#8211;along with obvious privacy issues, the jury is still out on the effectiveness of social networking and its payoff, and also on how spammy such advertising can become. Last week, for example, Google blamed its weakness in its recent quarter on lack of progress in monetizing these platforms. </p>
<p>In an article in <a href="http://online.wsj.com/article/SB120217154978142763.html?mod=hpp_us_whats_news">The Wall Street Journal today</a>, for example, Kevin Delaney noted: &#8220;Since advertising on social-networking and video-sharing sites is still largely experimental for marketers, it could be more vulnerable in an ad-spending pullback.&#8221;</p>
<p>Thus, Levchin&#8217;s investors are betting Slide will surmount those challenges.</p>
<p>Happily, he discounted any revenues that Slide has made selling ads to other widget companies to improve their rank on sites like Facebook.</p>
<p>In fact, Levchin agreed that it was a bit of a &#8220;Ponzi scheme&#8221; and not a big part of Slide&#8217;s future. &#8220;It&#8217;s a little business that is going to go away,&#8221; he said.</p>
<p>Levchin hopes, of course, that does not describe Slide, which he has said he wants to get to a $2 billion valuation, somewhat based on his last experience at PayPal.</p>
<p>&#8220;I have said I have a chip on my shoulder and that it is PayPal-motivated &#8230; but I have no black line in the sand about it,&#8221; said Levchin. &#8220;But I do want to see that I can do it again&#8230;Call it obsession, call it megalomania, but I am definitely not crazy.&#8221;</p>
<p>Indeed, of all the players in this trip down the rabbit hole, Levchin is probably the most sane of all. After all, he&#8217;s got the money in the bank.</p>
<p><img src='http://kara.allthingsd.com/files/2008/02/alice-in-front-of-rabbit-hole.jpg' width='380' height='313' class='centered' alt='alice' /></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080205/max-levchin-on-slides-500-million-valuation-and-other-widgety-issues/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>All Hail the "Maxist" Revolution!</title>
		<link>http://kara.allthingsd.com/20080124/all-hail-the-maxist-revolution/</link>
		<comments>http://kara.allthingsd.com/20080124/all-hail-the-maxist-revolution/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 10:55:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Mark Cuban]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Red Square]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080124/all-hail-the-maxist-revolution/</guid>
		<description><![CDATA[You have to hand it to Slide Founder and CEO Max Levchin, who has just launched a new blog.

The title of the blog? "You've Gotta Be Kidding Me: The Official Press Organ of the Maxist Revolution."

Very funny, Max!

By spooky coincidence, "you've gotta be kidding me" is the working title and guiding principle of a post I am preparing on Slide's recent $500 million valuation!]]></description>
			<content:encoded><![CDATA[<p>You have to hand it to Slide Founder and CEO Max Levchin, who has just launched a <a href="http://maxlevchin.wordpress.com/">new blog</a>.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/image576.jpg' width="280" height="220" alt='maxlevchin' /></p>
<p>The title of the blog? &#8220;You&#8217;ve Gotta Be Kidding Me: The Official Press Organ of the Maxist Revolution.&#8221;</p>
<p>Very funny, Max! (Here the Ukrainian-born Levchin is pictured in Moscow&#8217;s Red Square!)</p>
<p>By spooky coincidence, &#8220;you&#8217;ve gotta be kidding me&#8221; is the working title and guiding principle of a post I am preparing on the recent $500 million valuation for the San Francisco-based widget maker!</p>
<p>More on kooky widget economics soon, but Levchin is a welcome addition to the blogosphere, given his obvious intellect and engaging personality.</p>
<p>He joins other entrepreneurs, like <a href="http://www.blogmaverick.com/">Mark Cuban</a> and <a href="http://blog.pmarca.com/">Marc Andreessen</a>, who have proved themselves to be most excellent bloggers.</p>
<p>Levchin&#8217;s first post is about how to successfully launch a social-networking development platform, which he knows a thing or two about.</p>
<p>I am particularly intrigued by No. 9 and No. 10:</p>
<blockquote><p>9. Make the No. 1 measurable goal of your PR team the amount of coverage that successful (or just interesting) developers get. People will jump through all kinds of hoops to be in the papers. Double so if the article lists them next to a [your] big brand.</p>
<p>10. Hold frequent developer events and invite leading developers to speak at those. Elevating developers (especially the smaller ones) to a pseudo-celebrity status can create a great deal of good will.</p></blockquote>
<p>Hoop-jumping to get in papers and pseudo-celebrity status sounds a little Britney Spears for my tastes, but I like the spirit of it!</p>
<p>Of course, he did forget getting a crazy valuation as the best attention-seeking missile of all, and he already had a close-shaved haircut!</p>
<p>Here&#8217;s <a href="http://kara.allthingsd.com/20070917/kara-visits-slides-max-levchin-part-3/">Max doing some Olympic hoop-jumping</a> in one of my video interviews with him last fall, discussing the IPO market for widget companies like Slide:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1184676803}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080124/all-hail-the-maxist-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slip-Sliding Into a Fortune</title>
		<link>http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/</link>
		<comments>http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 22:32:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Allen & Co.]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Fidelity]]></category>
		<category><![CDATA[Founders Fund]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Khosla Ventures]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Mayfield Fund]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[T. Rowe Price]]></category>
		<category><![CDATA[valuation]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/</guid>
		<description><![CDATA[It&#8217;s Bubble Time!
As BoomTown broke the news in its post earlier today, Slide grabbed a big pile of cash from new investors&#8211;$50 million from Fidelity and T. Rowe Price&#8211;which puts the value of the company at $550 million.
In our post, we said the San Francisco start-up, whose widgets are among the most popular on Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2007/08/slide_logo_tagline.gif' alt='slide' /></p>
<p>It&#8217;s Bubble Time!</p>
<p>As BoomTown broke the news in its <a href="http://kara.allthingsd.com/20080118/slide-gets-big-funding/">post earlier today</a>, Slide grabbed a big pile of cash from new investors&#8211;$50 million from Fidelity and T. Rowe Price&#8211;which puts the value of the company at $550 million.</p>
<p>In our post, we said the San Francisco start-up, whose widgets are among the most popular on Facebook and MySpace, was completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation. </p>
<p>The investment from the pair of private equity funds gives them a 9% stake in the maker of widgets and other social-networking applications.</p>
<p>Allen &#038; Co., the media-connected New York-based investment firm, helped Slide execs in raising the latest round.</p>
<p>Don&#8217;t think we did not notice that the venture investors already in Slide did not pony up more funds at this&#8211;let&#8217;s just say it, shall we?&#8211;crazy valuation. </p>
<p><img src='http://kara.allthingsd.com/files/2008/01/kool-aidman.jpg' alt='kool-aid' class='centered'/></p>
<p>But it is noticeable that such mainstream investors are jumping into the giant pool of Kool-Aid that the social-networking industry has been swimming in over the last year. </p>
<p>Slide&#8217;s last round&#8211;an investment of $20 million&#8211;took place in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund.</p>
<p>So Slide&#8217;s investors, of course, were smart to get in on the ground floor to take advantage of the bubble that is expanding at alarming rates.</p>
<p>The ground-zero of that trend came when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.</p>
<p>Of course, while garnering revenues, neither Facebook nor Slide has the kind of business yet to deserve being worth this lofty amount, except for the fact that investors are counting in its potential and recent quick growth.</p>
<p>Slide&#8217;s business plan includes making money from selling premium versions of its widgets, as well as selling advertisers on its large, although disparate, audience.</p>
<p>The company calls itself the &#8220;largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.&#8221;</p>
<p>But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like <a href="http://kara.allthingsd.com/20071022/kara-visits-the-offices-of-rockyou/">RockYou</a>.</p>
<p>Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.</p>
<p>A lot of Slide&#8217;s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook, which is promising, but also not certain.</p>
<p>To say that we have seen this story of fast growth, insane valuations and then the inevitable drop-off would be an understatement.</p>
<p>But Slide Founder and CEO Max Levchin and his team consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace and has huge potential.</p>
<p>Minor blogging annoyance: Of course, in a fit of pique since we revealed the funding without their help, Slide hand-fed the details of the deal to the New York Times and BusinessWeek, both of which somehow forgot to link to our post that said Slide was landing the deal. (Brad, Sarah: Please, please don&#8217;t tell us you figured it all out on your own this morning over eggs.)</p>
<p>UPDATE: A New York Times deputy tech editor just wrote an email to tell me its reporter already had a &#8220;previously scheduled&#8221; meeting with Slide about the deal&#8211;like I said, hand-fed!&#8211;this morning, which &#8220;inspired&#8221; its post and did not know of BoomTown&#8217;s news of the funding (even though it was up since 12:06 a.m. and noticed by everyone else, including Slide). Also, they had the hand-fed details! They did! I admit it! I went hungry, since I did not agree to an embargo! &#8220;In light of this we didn&#8217;t feel that a link was warranted,&#8221; he wrote me.</p>
<p>But we&#8217;re not bizarrely ungenerous like that, so here is the <a href="http://bits.blogs.nytimes.com/2008/01/18/slide-slides-into-some-cash/">link to the New York Times story</a>, in which Slide&#8217;s Levchin said his company makes Facebook and MySpace worth using. (And here is the <a href="http://www.businessweek.com/technology/content/jan2008/tc20080118_811726.htm?chan=technology_technology+index+page_top+stories">BusinessWeek link too</a>.)</p>
<p>&#8220;It&#8217;s impossible for social networks focused on scaling the network itself to build all the niche applications that bring people and keep people on these sites,” Levchin said, noting Slide widgets &#8220;add the bulk of perceived value to the consumers of these Web platforms.&#8221;</p>
<p>He also said he would use the money to expand its repertoire, but said Slide would try to develop in-house.</p>
<p>But others close to Slide said this was not exactly so, and that the company would also look around for good acquisition targets, using stakes in the newly valued Slide as currency.</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080118/slip-sliding-into-a-fortune/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Slide Gets Big Funding?</title>
		<link>http://kara.allthingsd.com/20080118/slide-gets-big-funding/</link>
		<comments>http://kara.allthingsd.com/20080118/slide-gets-big-funding/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 08:03:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Allen & Co.]]></category>
		<category><![CDATA[BlueRun Ventures]]></category>
		<category><![CDATA[Founders Fund]]></category>
		<category><![CDATA[Khosla Ventures]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Mayfield Fund]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080118/slide-gets-big-funding/</guid>
		<description><![CDATA[Call it the Facebook Funding Effect.

I am still collecting details, but Slide--the San Francisco start-up whose widgets are among the most popular on Facebook and MySpace--is completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.]]></description>
			<content:encoded><![CDATA[<p>Call it the Facebook Funding Effect. </p>
<p><img src='http://kara.allthingsd.com/files/2007/08/slide_logo_tagline.gif' alt='slide' /></p>
<p>I am still collecting details, but Slide&#8211;the San Francisco start-up whose widgets are among the most popular on Facebook and MySpace&#8211;is completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation. </p>
<p>That would be a large leap from a round that Slide announced in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund. Sources said the investment then was $20 million.</p>
<p>Slide is reportedly using Allen &#038; Co., the media-connected New York-based investment firm, to help them in raising the latest round.</p>
<p>The reason for getting more funding, said sources, is to be able to acquire other companies and expand, using cash and the stakes in the higher-valued company, much in the same way that Facebook has done.</p>
<p>The social-networking universe was recently shaken up, when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.</p>
<p>Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.</p>
<p>The company calls itself the &#8220;largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.&#8221;</p>
<p>But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like <a href="http://kara.allthingsd.com/20071022/kara-visits-the-offices-of-rockyou/">RockYou</a>.</p>
<p>A lot of Slide&#8217;s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook.</p>
<p>But Slide and its founder Max Levchin, as well as its investors, have grander dreams than riding on the coattails of bigger players.</p>
<p>They consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace.</p>
<p>More to come about the funding, but here is a <a href="http://kara.allthingsd.com/20070917/kara-visits-slide-in-san-francisco/">post of a visit I made to Slide</a> in September of 2007 and also a video interview I did with Levchin</a>:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1184484943}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080118/slide-gets-big-funding/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>