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Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

ebay

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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Monday, May 4, 2009

Welcome to Lucky D7: Still Gambling on the Digital Future

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Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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Thursday, February 12, 2009

Meg Whitman Tries on Her Political Dancing Shoes on the “Today” Show

Here’s a video of former eBay CEO Meg Whitman talking to Matt Lauer on the “Today” show this morning about her nascent campaign to be governor of California as the Republican candidate.

Whitman, who was a favorite of failed Presidential nominee Sen. John McCain, seems to have perfected the art of saying exactly nothing, even after Lauer asked her if she was nuts to run the “arguably ungovernable”–referencing a writer for the Sacramento Bee–California.

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Friday, December 5, 2008

Yahoo CEO Countdown, 26 Days to Go: As Chernin Declines, Will a Dark Horse Emerge?

With Yahoo board Chairman Roy Bostock reportedly assuring investors and others that the company will have a CEO in place by the end of the year, it seems prudent for BoomTown to initiate an official Yahoo CEO Countdown.

After all, this column had a 100-Day No-Sacred-Cows Vision Quest to mark the time that Jerry Yang said he needed to give Yahoo a top-to-bottom look-see when he took over last summer as CEO.

So here’s today’s update: No Peter Chernin and a lot of thorny issues for other candidates.

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Tuesday, November 18, 2008

Yahoo’s Peter (Chernin) Principle–And Other CEO Choices

Obviously, the dream CEO for Yahoo is News Corp. President and COO Peter Chernin.

And, no surprise, he is the No. 1 choice of most inside and outside Yahoo in the wake of the news late yesterday that its current CEO and Co-Founder Jerry Yang is stepping down.

Well, Yahoo would certainly be a challenge for Chernin, in terms of a corporate cleanup challenge, especially compared to figuring out how to make bank on plush toys from “The Simpsons.”

But there are many other contenders for the job, despite the slog it could be. Here’s BoomTown’s list…

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Monday, November 17, 2008

Yahoo’s Jerry Yang to Step Down, as a Search for New CEO Commences

Yahoo CEO Jerry Yang will step down from his job as CEO, said sources close to the company, as soon as the board finds a replacement for him, in what sources close to the situation call a joint decision by him and the directors.

Yahoo will announce the move later today. [UPDATED: Yahoo has since confirmed the move.]

Yahoo has hired Heidrick & Struggles, the well-known executive search firm, to vet candidates, both internally and externally, to take over the top spot at the troubled Internet giant.

Sources said it is unlikely current Yahoo President Sue Decker will get the job, which is more likely to go to an outsider.

Some BoomTown choices: News Corp. COO Peter Chernin, former eBay CEO Meg Whitman or former Yahoo COO Dan Rosensweig.

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Monday, November 3, 2008

John McCain and Barack Obama Talk Tech

In advance of tomorrow’s elections, here’s a pair of videos of the two presidential candidates, Republican Sen. John McCain and Democratic Sen. Barack Obama, talking about tech.

While Obama has many more supporters in the tech and Internet sectors in terms of overall numbers, including Google CEO Eric Schmidt, McCain’s tech fans include Cisco CEO John Chambers, former eBay CEO Meg Whitman and former H-P head Carly Fiorina.

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Wednesday, October 8, 2008

What the Combined Yahoo-AOL Might Look Like, as Talks Drag On–Oops–Heat Up!

As has been copiously reported here and all over, Yahoo and AOL have been engaged in never-ending talks about a possible deal to merge their flagging Internet businesses.

Now, sources tell me, the circle of executives at both companies interfacing with each other has been widened, for purposes of due diligence.

That includes Yahoo CEO Jerry Yang, who is in New York this week–where AOL parent, Time Warner, is located–to meet once again with its CEO, Jeff Bewkes, to see if they can actually complete the merger.

Now, all this frantic activity does not mean a deal will necessarily be struck.

But it is just this kind of ramped-up blabbery that has many at both companies predicting that a deal will go through, sooner or later, as soon as Time Warner and Yahoo can agree on a price.

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Thursday, July 24, 2008

Who Will Be Microsoft’s Next Online Chief? McAndrews? Miller? BoomTown?

BoomTown was all busy trying to think of execs to replace Yahoo CEO Jerry Yang, as pressure mounts on him to right the troubled Internet company.

But now, Yang’s position feels safer than ever and it’s his nemesis–Microsoft–that needs a new leader for its long-stumbling online services business.

Microsoft is already been cracking, according to sources, with a wish list of internal and external candidates that CEO Steve Ballmer is now considering.

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Tuesday, June 17, 2008

BoomTown’s Short List of Yahoo CEOs (Sorry Jerry, but Fortune Favors the Prepared)

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As Yahoo continues to be in limbo, pressure is sure to mount heavily on its CEO and Co-Founder Jerry Yang, and it is not a stretch to imagine he will not remain in the top job at the troubled company for the long term.

So who would be good to replace him?

I have six candidates I like, so here’s my short list (and remember, the last time I made one for the job of the No. 2 leader for Facebook, its current COO Sheryl Sandberg was high on my list).

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Monday, May 5, 2008

Yahoo Execs’ Reaction: “I Need Some Prozac”

Be careful what you wish for, Jerry Yang.

Because after talking to a dozen Yahoo execs over the weekend after the Microsoft takeover deal cratered, most of whom are vice presidents or above, I have to say that your stock drop isn’t the worst thing you will have to deal with this morning when you pull up at work.

The worst? That’ll be the very hairy eyeball you will be getting from a lot more of your employees, who are scared silly and a lot peeved by the limb many feel you have dragged them and their stock options out onto.

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Wednesday, March 26, 2008

Yahoo Is Not a Little Black Dress

In the late 1990s, during the height of the bubble of Web 1.0, there was a poolside charity auction at an Industry Standard conference for a variety of items donated by Web luminaries.
A tie from John Doerr, the right to push eBay CEO Meg Whitman in the pool and also the little black dress that [...]

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Friday, January 11, 2008

MicroHoo? YaBay? No Deal!

Look, I love a good takeover rumor as much as the next gossipy reporter.
But all the incessant rumblings of Microsoft sniffing around to buy Yahoo or Yahoo merging with eBay are getting a tad ridiculous.
So, Deal or No Deal? Um, no deal, Howie! Really, no deal at all.
What it feels like to me [...]

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Friday, October 19, 2007

Kara Visits Web 2.0 Summit: Day 2

Here’s some more video from the halls of Web 2.0 Summit, which is taking place this week in San Francisco.
Look to John Paczkowski of Digital Daily for liveblogging from the conference yesterday, which included appearances by Microsoft’s Steve Ballmer and eBay’s Meg Whitman.
Today is the final day, with digital bigshots onstage like: AT&T’s Randall Stephenson, [...]

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Thursday, October 18, 2007

Kara Visits Web 2.0 Summit: Day 1

Here’s some video from the halls of Web 2.0 Summit, which is taking place this week in San Francisco.
As you will see, it is quite the Bubblefest, with all sorts of geeky bonhomie and aspiring hopefulness of also landing a $15 billion valuation, as Facebook founder Mark Zuckerberg noted he was about to do onstage [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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