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Tuesday, June 2, 2009

Yahoo Gets New PR Head From NetApp–The Internal Memo (Natch!)

browneric

New Yahoo Marketing head Elisa Steele named a colleague from her former job, NetApp, as SVP of Global Communications at the Internet giant.

Eric Brown was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec.

And, according to Yahoo’s internal memo, Brown likes to eat ice cream in bed while reading a Kindle and surfing the Web.

Scooch over and make some room for BoomTown, Eric!

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Thursday, April 2, 2009

Yahoo Telenovela to Get the Vanity Fair Treatment

telenovelas

Misguided managers, Luddite corporate raiders, a thuggish hostile takeover from a software giant, a revolving door of employees, a dash of Internet moolah and a tough-talking lady CEO to the rescue! Also some Googzilla action thrown in for good measure.

Of course, it has all the elements of a good story for Vanity Fair magazine!

Actually, Yahoo has all the elements of a good Mexican telenovela, but it’s only a magazine article that is apparently in the cards to chronicle the stumbles and bumbles of the Internet giant.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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