MySpace has officially announced the appointment of entrepreneur and former AOL exec Mike Jones as COO, as BoomTown had reported earlier today.

But the social-networking site also named former Sling Media top exec Jason Hirschhorn as chief product officer in what has become a series of senior management moves at MySpace.

Both Hirschhorn and Jones will report to newly named CEO Owen Van Natta, the former COO of Facebook, who replaced MySpace CEO and co-founder Chris DeWolfe last week.

Once the trio get their bearings, many sources indicate that News Corp., owner of MySpace, has given Van Natta and his key execs free reign to remake the unit from top to bottom.

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New MySpace CEO Owen Van Natta starts his first day on the job at MySpace bright and early this morning, coming to its Beverly Hills HQ as he takes over for co-founder and former CEO Chris DeWolfe.

Along with him will also be a new COO, former AOL exec Mike Jones, whose appointment will be announced this morning, sources said.

Jones was the founder of Userplane, a social-networking application maker that was bought by then-AOL head Jon Miller in 2006. Miller is now the digital chief at News Corp., which owns MySpace.

With a strong product and technology background, Jones is an excellent choice to be a partner to Van Natta–who was hired by Miller last week in a flurry of change at the social-networking site.

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Here’s a video I did from a cool party I went to Tuesday night in Santa Monica, Calif., at the offices of ad network optimizer, Rubicon Project.
Organized by Beta South, a networking organization for digital start-ups in the Los Angeles area, it’s an interesting contrast to the frenetic nature of comparable Silicon Valley parties.
In [...]

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