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<channel>
	<title>BoomTown &#187; MIT</title>
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		  <title>All Things Digital</title>
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		<title>Former Yahoo Tech Star Eric Boyd to Microsoft (via Mochi Media)</title>
		<link>http://kara.allthingsd.com/20090908/former-yahoo-tech-star-eric-boyd-to-microsoft-via-mochi-media/</link>
		<comments>http://kara.allthingsd.com/20090908/former-yahoo-tech-star-eric-boyd-to-microsoft-via-mochi-media/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 19:44:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[21]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[Eric Boyd]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Mochi Media]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[Qi Lu]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Satya Nadella]]></category>
		<category><![CDATA[Shasta Ventures]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18243</guid>
		<description><![CDATA[Eric Boyd (pictured here), a high-profile techie from Yahoo who left the company for a start-up last year, is now headed to Microsoft to work for its digital group, now run by another ex-Yahoo, Qi Lu.

UPDATE: Microsoft confirmed the hiring, although declined to provide further details.

Boyd--who is well-known for his card-counting team exploits while at MIT (which was later made into a movie)--had been VP of platform engineering at Yahoo and worked on a variety of projects there.

With the addition of Boyd, sources said, Microsoft has acquired a huge swath of the top tech talent of Yahoo, many of whom came to the software giant because of Lu and to also escape the turmoil at Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/portrait_eric.jpg"><img src="http://kara.allthingsd.com/files/2009/09/portrait_eric.jpg" alt="portrait_eric" title="portrait_eric" width="120" height="120" class="alignright size-full wp-image-18244" /></a></p>
<p>Eric Boyd (pictured here), a high-profile techie from Yahoo who left the company for a start-up last year, is now headed to Microsoft to work for its digital group, now run by another ex-Yahoo, Qi Lu.</p>
<p><strong>UPDATE:</strong> Microsoft confirmed the hiring, although declined to provide further details.</p>
<p>Boyd, who is well-known for his card-counting team exploits while at MIT (which were later made into the movie, &#8220;21&#8221;) had been VP of platform engineering at Yahoo (YHOO) and worked on a variety of projects there.</p>
<p>With the addition of Boyd, sources said, Microsoft has acquired a huge swath of the top tech talent of Yahoo, many of whom came to the software giant because of Lu and to escape the turmoil at Yahoo.</p>
<p>At a recent tech offsite at Microsoft held by <a href="http://kara.allthingsd.com/20090804/microsofts-point-man-on-search-satya-nadella-speaks-its-a-game-of-scale/">Satya Nadella</a>, SVP of Research and Development at its Online Services division, in fact, one person remarked that a full 10 percent of the techies were former Yahoo execs.</p>
<p>There will be more to come, up to 400 or more, if the search partnership the pair recently struck passes regulatory muster, although Boyd is not part of that deal.</p>
<p>He had worked at Yahoo for a decade, but left last spring to take over as VP of engineering at Mochi Media, a San Francisco-based gaming-related start-up backed $14 million in funding by Shasta Ventures and Accel Partners.</p>
<p>He will be working for Microsoft (MSFT) in Silicon Valley, in its group related to search and advertising, sources said.</p>
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		<title>Boola, Boola!: Yahoo Marketing Head's Cheerleading Memo Post-MicroHoo</title>
		<link>http://kara.allthingsd.com/20090812/boola-boola-yahoo-marketing-heads-cheerleading-memo-post-microhoo/</link>
		<comments>http://kara.allthingsd.com/20090812/boola-boola-yahoo-marketing-heads-cheerleading-memo-post-microhoo/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:07:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Amherst]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Boola Boola]]></category>
		<category><![CDATA[Cambridge]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[code name]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[Connecticut]]></category>
		<category><![CDATA[D.C.]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[fight]]></category>
		<category><![CDATA[Georgetown]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Massachusetts]]></category>
		<category><![CDATA[medley]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[New Haven]]></category>
		<category><![CDATA[song]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[university]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[Yahoogle]]></category>
		<category><![CDATA[Yale]]></category>
		<category><![CDATA[Yale Glee Club]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17509</guid>
		<description><![CDATA[BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo's search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing--for reasons I cannot understand since it is an internal memo--is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/yale_bulldog_y_logo.jpg"><img src="http://kara.allthingsd.com/files/2009/08/yale_bulldog_y_logo.jpg" alt="yale_bulldog_y_logo" title="yale_bulldog_y_logo" width="150" height="148" class="alignright size-full wp-image-17510" /></a></p>
<p>BoomTown just got an interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the <a href="http://allthingsd.com/topics/microhoo/">deal for Microsoft to take over Yahoo&#8217;s search technology business</a> two weeks ago.</p>
<p>I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo (YHOO) are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it can remain as innovative as ever.</p>
<p>Also amusing&#8211;for reasons I cannot understand, since it is an <em>internal</em> memo&#8211;is the use of the code name for Yahoo, which is called <a href="http://www.yale.edu/">Yale</a>, after the famous university in New Haven, Conn.</p>
<p>(By the way, &#8220;Boola, Boola&#8221; is one of Yale&#8217;s old football fight songs, which <a href="http://www.cis.yale.edu/athletic/songs/boola.mp3">you can hear here</a>.)</p>
<p>By the way, Microsoft (MSFT) was known as Cambridge, Mass.-based <a href="http://web.mit.edu/">MIT</a>, as you can see below.</p>
<p>Also some fun facts, showing the give-it-the-old-college-try mentality of Yahoo dealmakers:</p>
<p>In past merger talks, Time Warner (TWX) online unit <a href="http://kara.allthingsd.com/20081106/if-aol-is-amherst-and-yahoo-is-yale-why-arent-they-giving-the-merger-the-old-college-try/">AOL&#8217;s moniker has been <a href="https://www.amherst.edu/">Amherst College</a></a> in Amherst, Mass.</p>
<p>And, when Yahoo was considering the Yahoogle deal, the code name for Google (GOOG) was <a href="http://www.georgetown.edu/">Georgetown</a>, after the Washington, D.C.-based university. That must really rankle at the MIT-stuffed search giant, since&#8211;as a graduate of Georgetown&#8211;I can tell you, tech is not exactly its forte.</p>
<p>Here&#8217;s the Steele memo:</p>
<blockquote class="memo"><p><strong>From:</strong> Elisa Steele<br />
<strong>To:</strong> Marketing-all@yahoo-inc.com<br />
<strong>Sent:</strong> Wed Jul 29 05:11:52 2009<br />
<strong>Subject:</strong> Announcement today.</p>
<p>Marketing Yahoos,</p>
<p>Yale is already the place where millions go to see what is happening with the people and things that matter to them most, but our aspirations have always been bigger than that. Our vision is to be at the center of people&#8217;s online lives, and the deal we announced with MIT earlier today will enable us to focus even more of our efforts on realizing it. </p>
<p>At the same time, our role as marketers has never been more critical. We must focus our energies on engaging our users and our partners, and on making sure that our brand initiatives continue unabated.</p>
<p>Our consumer marketing teams will keep driving more users to our leading audience properties, mobile experiences and applications. Our b2b team will continue communicating to marketers that as the world’s largest media company, Yale offers the most compelling and unique advertising proposition in the industry. The Insights team will continue delivering industry-leading research that helps speed the flow of dollars online. The Global Communications team will be answering lots of important questions from the media and influencer community about this deal (in addition to building buzz around the other amazing stuff we’re doing). The brand team will not stray at all from its mission, as it&#8217;s as relevant as ever. And, our regional marketing teams remain in place, partnering with our business leaders to execute our global marketing strategy.</p>
<p>In a nutshell, this is our opportunity to further establish Yale mindshare and preference with all of our audiences through world-class marketing. Our work is more important today than ever before as we communicate our brand position globally.</p>
<p>We are making decisions that we believe set the company up for continued success—and enable us to take back our rightful place in the market.</p>
<p>It&#8217;s an exciting new day at Yale, and I couldn&#8217;t be more optimistic about our future.</p>
<p>Elisa Steele<br />
Executive Vice President &#038;<br />
Chief Marketing Officer<br />
Yahoo!</p></blockquote>
<p>And below, I have posted a video of the Yale Glee Club performing all the university&#8217;s fight songs in a delightful medley, so Yahoos can start practicing now:</p>
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		<title>Facebook Gets Harvard Business School Kudos</title>
		<link>http://kara.allthingsd.com/20080604/facebook-gets-harvard-business-school-kudos/</link>
		<comments>http://kara.allthingsd.com/20080604/facebook-gets-harvard-business-school-kudos/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 09:21:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Elliot Schrage]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Harvard Business School]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[Stanford]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080604/facebook-gets-the-harvard-business-school-treatment/</guid>
		<description><![CDATA[While it is not yet clear exactly what kind of business case study Facebook will turn out to be in the end--a raging success or a raging something else entirely--that has not stopped Harvard from feting the hot and hyped social networking site.

That would be the Harvard Business School Association of Northern California, which will bestow upon Facebook its 30th Entrepreneurial Company of the Year Award on June 17 at the Hyatt Regency San Francisco Airport.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/06/194.jpg' alt='facebook' /><img src='http://kara.allthingsd.com/files/2008/06/hbs_logo.jpg' alt='hbs' /></p>
<p>While it is not yet clear exactly what kind of business case study Facebook will turn out to be in the end&#8211;a raging success or a raging something else entirely&#8211;that has not stopped Harvard from feting the hot and hyped social-networking site.</p>
<p>That would be the Harvard Business School Association of Northern California, which will bestow upon Facebook its <a href="http://www.hbsanc.org/article.html?aid=341">30th Entrepreneurial Company of the Year Award</a> on June 17 at the Hyatt Regency San Francisco Airport.</p>
<p>Apparently, the glamour never stops for CEO and Founder Mark Zuckerberg, who will be at the event, leading the crowd &#8220;through Facebook&#8217;s remarkable journey.&#8221;</p>
<p>Well, that&#8217;s all BoomTown needed to hear, immediately ponying up the $225 for a seat for non-members (although we briefly contemplated the $10,000 &#8220;Centennial&#8221; table for six, which includes a private reception and preferred seating).</p>
<p>While neither Zuckerberg nor I have the fancy degrees&#8211;he dropped out of Harvard as an undergrad and I did not have a prayer of getting in in the first place&#8211;Facebook&#8217;s leadership is chock full of Harvard graduates.</p>
<p>(Much to the chagrin, I might add, of some of Facebook&#8217;s less collegiately endowed types, who sometimes grumble to me about the tony school&#8217;s influence there, much in the same way some at Google complain about MIT and Stanford.)</p>
<p>In any case, COO Sheryl Sandberg must have scored 800s on her SATs (BoomTown: a decent 720 in English and a less-impressive 640 in math, as near as I can remember)!</p>
<p>According to Facebook&#8217;s Web site, she &#8220;holds a master&#8217;s degree in business administration with highest distinction from the Harvard Business School and a bachelor&#8217;s degree summa cum laude in economics from Harvard University.&#8221;</p>
<p>Meanwhile, new PR honcho Elliot Schrage &#8220;has been a contributor to the Harvard Business Review&#8230;holds a bachelors degree from Harvard College, a master&#8217;s degree in public policy from the Kennedy School of Government and a J.D. from Harvard Law School.&#8221;</p>
<p>And let&#8217;s not leave out CFO Gideon Yu, who &#8220;holds a master&#8217;s degree in business administration from Harvard Business School,&#8221; while VP of Product Management Matt Cohler&#8217;s &#8220;writings on the start-up economy have been published in Harvard Business Review.&#8221;</p>
<p>Here&#8217;s hoping some of this Harvard brain power rubs off on me over dinner!</p>
<p>And, using any excuse to post two video highlight reels from our recent sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference, here&#8217;s <a href="http://d6.allthingsd.com/20080528/zuckerberg_sandberg/">Zuckerberg and Sandberg in action</a>, somehow withstanding my withering questions last week:</p>
<p><strong>Part One</strong></p>
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<p><strong>Part Two</strong></p>
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		<title>The $100 Laptop&#8211;Still Not a Bargain?</title>
		<link>http://kara.allthingsd.com/20071126/the-100-laptop-still-not-a-bargain/</link>
		<comments>http://kara.allthingsd.com/20071126/the-100-laptop-still-not-a-bargain/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 07:02:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[James Bandler]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Nicholas Negroponte]]></category>
		<category><![CDATA[One Laptop Per Child]]></category>
		<category><![CDATA[Steve Stecklow]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071126/the-100-laptop-still-not-a-bargain/</guid>
		<description><![CDATA[With all the holiday hubbub, don&#8217;t miss this great piece in The Wall Street Journal over the weekend by Steve Stecklow and James Bandler, which chronicles the bumpy road of the much-hyped $100 laptop project, spearheaded by MIT&#8217;s Nicholas Negroponte.

Walt Mossberg and I have had Negroponte at two of our D conferences to talk about [...]]]></description>
			<content:encoded><![CDATA[<p>With all the holiday hubbub, don&#8217;t miss this great piece in The Wall Street Journal over the weekend by Steve Stecklow and James Bandler, which chronicles <a href="http://online.wsj.com/article/SB119586754115002717.html">the bumpy road of the much-hyped $100 laptop project</a>, spearheaded by MIT&#8217;s Nicholas Negroponte.</p>
<p><img src='http://kara.allthingsd.com/files/2007/11/12.jpg' alt='olpc' class='centered'/></p>
<p>Walt Mossberg and I have had Negroponte at two of our <a href="http://www.allthingsd.com/d"><strong>D</strong></a> conferences to talk about the effort (pictured above), which is a great idea in concept, although a much more vexing challenge in reality.</p>
<p>Negroponte&#8217;s goal in 2005, which turned into a project called &#8220;One Laptop Per Child,&#8221; was simple and profound: Create a $100 laptop with interactive and connected capabilities to distribute to 150 million of the world&#8217;s poorest schoolchildren in developing countries.</p>
<p>Unfortunately, he is likely to fall well short of that goal now, due to unexpected and stiff competition from for-profit tech companies (most specifically the OLPC frozen-out and miffed Intel and Microsoft), too-high pricing for the product and the need for long-term technical support for its users.</p>
<p>&#8220;I&#8217;m not good at selling laptops,&#8221; Mr. Negroponte is quoted in the article as telling colleagues. &#8220;I&#8217;m good at selling ideas.&#8221;</p>
<p>And here&#8217;s the video that goes with the Journal story on OLPC:</p>
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		<title>Monday Morning Quarterback: The AOL Ad Black Hole Edition</title>
		<link>http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/</link>
		<comments>http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 23:10:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[EuroD]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Irish Times]]></category>
		<category><![CDATA[John Collins]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20070820/monday-morning-quarterback-the-aol-ad-black-hole-edition/</guid>
		<description><![CDATA[AOL=Ads Online Loser?
What can we say about AOL&#8217;s ad miss, reported in the New York Times today by Miguel Helft, except to quote an email I got from a former AOL executive today: &#8220;Ad sales and no surprises were the reason these guys were supposedly brought in.&#8221;
Oops. Indeed, more analysis of this issue tomorrow, but [...]]]></description>
			<content:encoded><![CDATA[<p><strong>AOL=Ads Online Loser?</strong></p>
<p>What can we say about AOL&#8217;s ad miss, reported in the <a href="http://www.nytimes.com/2007/08/20/technology/20aol.html">New York Times today by Miguel Helft</a>, except to quote an email I got from a former AOL executive today: &#8220;Ad sales and no surprises were the reason these guys were supposedly brought in.&#8221;</p>
<p>Oops. Indeed, more analysis of this issue tomorrow, but it&#8217;s not a very good sign for AOL head Randy Falco, the television guy brought in to inject a dose of ad savvy to the service.</p>
<p>AOL has had by necessity to move its business from a subscription model to one supported by ad sales, hoping to take advantage of the 90 million visitors to its sites every month.</p>
<p>Not quite yet, it seems. AOL execs are calling a recent decline in growth of its ad revenue, which was 40% in the previous quarter and is 16% in the most recent (compared to overall online ads in the U.S. that are expected to increase close to 29% this year), temporary and due to vast changes being made in its offerings.</p>
<p>Well, renovation must hurt, because AOL also lost ad market share year over year.</p>
<p>Another big destination, Yahoo, is suffering from the same problem, with a falloff in ad growth and also market share (only Google, which is a horse of a different color from a portal perspective, is gaining). The culprits are small sites gaining ads, as well as savvier marketers looking for better results. </p>
<p><span id="more-537"></span></p>
<p><strong>Top O&#8217; the Blogging to You!</strong></p>
<p>Walt and I are considering a European edition of our <a href="http://allthingsd.com/d"><strong>D: All Things Digital conference</strong></a>, which we are calling <strong>EuroD</strong>, as you might know from my various posts from our trip to the Emerald Isle recently to scope out sites.</p>
<p>While there, we met the Irish Times&#8217; very sharp tech reporter, John Collins, to talk about the project. He did a nice story then and last week did a <a href="http://taggingtech.typepad.com/blog/2007/08/blog-of-the-w-2.html">very nice post about BoomTown,</a> too. </p>
<p>Here is one of the many videos I did from there with Walt, where we <a href="http://kara.allthingsd.com/20070724/kara-and-walt-visit-dublin-castle/">visit Dublin Castle</a> and Walt turns into a tour guide:</p>
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<p><strong>MIT Geeks Continue to Invent Scary Geeky Stuff</strong></p>
<p>And here is a great video by The Wall Street Journal&#8217;s Jennifer Saranow about some new stuff being created at MIT&#8217;s Media Lab&#8217;s Computing Culture Group.</p>
<p>Projects include an energy-consuming meter worn on the thigh that shocks you when you use too much (for those, its inventor notes, &#8220;with global-warming guilt&#8221;) and a jacket that also delivers a jolt to those who seek to mug its wearer. Ouch all around! </p>
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