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Friday, September 4, 2009

If Some Dad’s Rants on Twitter Can Go Viral, My Mom Needs to Turbo-Tweet

lucretia_ventre

Oh, dear; now my mom is going to be really pissed at me for not making her a Twitter sensation.

Unlike Justin Halpern–who has been tweeting wacky quips uttered by his dad without him knowing much about it, under the handle: @s—mydadsays.

And, lo and behold, with only 28 tweets, the cranky 73-year-old has attracted almost 250,000 followers.

My brother and I did the same for my mom this summer, but obviously have to step up our game pronto.

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Monday, May 11, 2009

Happy Virtual Mother’s Day: Modern Mom Site Gets a Celebrity Relaunch

brooke_burke

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore.

That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market.

It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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