All Things Digital

Skip to main content.

BoomTown

Saturday, September 27, 2008

Sue Decker Makes the Yahoogle Case and (Finally) Gets It Right

This week, it will be Yahoo stepping up the volume in the debate over the controversial Yahoo-Google ad outsourcing deal.

And it could not come a minute too soon.

Yahoo has been unusually quiet about the issue, after weeks of Google’s more aggressive and listen-to-us-big-brains approach.

That’s all resulted in more Justice Department scrutiny, more critics piling on, including the typically dulcet Canadians, who might also be launching an antitrust investigation.

Thank goodness, then, that the first foray by Yahoo President Sue Decker makes the case in a much more sensible and straightforward manner, which has been sorely needed on the Yahoogle side.

Read More »

Latest BoomTown Videos

More Videos »

About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

Read more »