Thursday, August 20, 2009
MySpace to Hire Media Link (and Millard) to Fix Ad Sales; Berman Out
In a move that will surely have Madison Avenue talking, well-known online advertising sales executive Wenda Harris Millard–who is now president of New York- and Los Angeles-based media consultancy Media Link–is poised to take over all advertising sales at MySpace, sources said.
But, in an unusual twist, the former Yahoo and Martha Stewart exec will remain in her job at Media Link, which has also been hired by MySpace to advise on restructuring the social networking company’s salesforce.
Current President of Sales and Marketing Jeff Berman will be leaving the company, MySpace has told employees via an internal memo.
