BoomTown » MSN

MSN Head Greg Nelson Moves to MicroHoo Integration Role (Yahoo Picks Morrissey)

Kara Swisher — Thu, 19 Nov 2009 19:03:37 +0000

Greg Nelson (pictured here), who has had the thankless job of running MSN for Microsoft, has left that position and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo.

Microsoft (MSFT) sent out an internal email to staff about the move for the GM of MSN’s Global Media Group, which has already taken place.

MSN U.S. head Scott Moore is now reporting directly to MSN Corporate VP Erik Jorgensen. So will Brett Wayn, who has been working under Nelson on international coordination and who has taken over MSN’s international business on an interim basis.

Nelson’s counterpart at Yahoo (YHOO), according to sources, will be Mark Morrissey (pictured here), who is currently SVP of Products at the Internet giant.

The pair will have their hands full in what will ultimately be a two-year effort, sources estimate, to try to improve their competitive edge against Google (GOOG) in the search arena.

BoomTown’s title for the relationship: A Couple of White Geek Guys Sitting Around Arguing!

The role includes coordinating a massive shift of engineering talent from Yahoo to Microsoft, making sure ad systems are copacetic and most of all, smoothing over what is likely to be a number of bumps in the partnership.

To help make the frustrations less frustrating, there is a $50 million annual payment to Yahoo by Microsoft for three years, for unspecified “transition and implementation costs.”

At least 400 Yahoo employees will be hired by Microsoft, which will also provide funds for retention packages to keep 150 more Yahoos motivated during the transition.

The “Definitive Agreement” between the Silicon Valley company and the Redmond, Wash.-based Microsoft, which had been slated to be signed by Oct. 27, 2009, is about to be completed.

Then, as soon as regulatory approvals are in place, it will be showtime for Nelson and Morrissey.

Bing Keeps the Changes Coming–But Is It Working?

Kara Swisher — Wed, 11 Nov 2009 18:00:15 +0000

It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, which started off yesterday by renaming its video properties on MSN, now integrated with search, to Bing Videos. Microsoft also rejiggered its Bing Maps.

And today, the company is rolling out more features, including integration related to diet and nutrition with fancy search service Wolfram|Alpha, an “enhanced hover preview” and full-page weather and events results to add to its niche search offerings.

But whether all this will spell significant changes in market share compared to dominant rival Google (GOOG) is still an open question, with Microsoft (MSFT) eking out solid gains since Bing launched.

Today, Hitwise figures have Bing up seven percent to 9.57 percent in October, at the expense of both Google and Yahoo (YHOO).

Money is also coming in slightly better. A recent report by IDC noted that Bing’s search revenue has gained 6.1 percent to 6.8 percent from the second-to-last quarter.

But spending on advertising, as well as these new features, is also costly.

Still, Microsoft is pressing on.

The Wolfram feature, for example, adds a nutrition quick tab when searching on food items, as well as a body-mass index tool.

Here is a video on it from Bing, which might require installation of Microsoft’s Silverlight video technology (you might also want to launch full screen to see it better):

Bing will also improve the ability of users to get quick info by hovering over a link. Frankly, this annoys me more than bad clicks, but most people will probably like seeing snapshots of the actual Web sites, a search-within-this-site box and deep links.

Perhaps the most interesting iteration of this feature will be Facebook page previews. Click on arrow below:

The weather stuff is just more, more, more bells and whistles, integrating news, events, xRank results, Twitter feeds, images, Best Match results and content from sites you trust onto one page with a prettier interface. Check it out:

There will be more to come, of course, which should–at the very least–have competitors competing better.

Clutter-Free, Twittified, Binged (and Also Apple-icious): The New MSN Homepage Debuts (Plus Screenshots and the Press Release)

Kara Swisher — Wed, 04 Nov 2009 04:15:34 +0000

The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft (MSFT) has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple (AAPL), of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight too.

(You can view a preview of the site here.)

The launch is the first major upgrade of the MSN main page in–if you can believe it–a decade, part of an overhaul that the software giant has been doing throughout its money-losing online services division.

That has included the launch of Bing in May, which has been a success for Microsoft, adding a small amount of search market share and, more importantly, some much needed respect to its long-beleaguered consumer Web efforts.

The company’s online execs are trying to keep up the innovation momentum with the new MSN redesign and–as you can see below from the various screenshots–it is a major shift for the portal site.

Together, MSN and Windows Live have about 100 million unique monthly visitors, putting Microsoft typically third behind Google (GOOG) and Yahoo (YHOO).

The company hopes to do better with a fresher MSN, which is clearly aimed, first and foremost, at clearing up the clutter and link-heavy old MSN homepage.

MSN execs said the new main page has about half the “blue” links.

(See a video interview I also did with MSN exec Bob Visse about all of this here, along with other videos Microsoft did with its MSN staff.)

The top of the new page features a big image module, with inline video and drastically reduced topic areas–as BoomTown has previously reported–limited to news, sports, entertainment, money and lifestyle.

Under that is a more customizable news module, to which feature tabs can also be added, such as for the World Series or–prolonged sigh–Balloon Boy coverage.

On the bottom left is a much-goosed local module that resolves to beefed-up local sites, which is right next another section featuring Bing top searches.

Bing is present in every part of the site now, with Microsoft stressing it and using its structured data to improve the consumer experience.

That’s important for Bing search too, since MSN provides 45 percent of its traffic.

Communications modules are to the right, midpage and on the bottom.

Unlike AOL and Yahoo, which have added the ability to put third-party email on their homepages, only Hotmail is now available on the new MSN, although this is likely to change soon.

But perhaps the design element that will garner the most attention is the prominent placement of both Twitter and Facebook tabs in the bottom communications module, right next to one for Windows Live.

This allows users to update their status and get instant access to the status of friends and followers.

“We wanted to cut the clutter, while also giving users one convenient place to find what they need quickly,” said Scott Moore, executive producer of MSN in the U.S., its most important market, in an interview earlier today with me.

“People are overloaded with information and they wanted us to fix that, even if the service is not ours.”

The focus on Facebook and Twitter was simply due to intense user interest in the popular social networking sites.

“Facebook has popped and Twitter was really growing,” said Moore, who noted that there was the possibility of adding other third-party apps in the future.

A heavy emphasis on apps was a key strategy of Yahoo’s homepage redesign, officially launched in late July, which SVP Tapan Bhat touted at an meeting with analysts last week as having increased page views and engagement.

Advertising on the page is perhaps the most conservative part, with units that remain largely as before.

The new MSN homepage will begin rolling out now, eventually reaching about 10 percent of users by early next year. After that, it is expected to become widely available to U.S. customers and then go worldwide.

Here are screenshots of the changes to peruse (click on top three images to make them larger):

Old Homepage:

New Homepage:

Local Edition:

Twitter Section:

Facebook Section:

And here is the official Microsoft press release:

New MSN Designed to Be the Best Home Page on the Web

Fresh, new design delivers best of Bing, latest in news and entertainment, instant access to Facebook and Twitter, and customized local information in one place.

REDMOND, Wash.–Nov. 3, 2009–Microsoft Corp. today unveiled a preview of its most significant home page redesign in over a decade. The new MSN home page is designed to be the best home page on the Web, with powerful Bing search, the top news and hottest entertainment, and some of the most popular social networks–all in a fresh new look. The new home page will deliver comprehensive local information from the new MSN local information offering, MSN Local Edition, also unveiled today. Beginning today, anyone can preview the new home page at http://preview.msn.com. The new home page will begin rolling out today and become widely available to U.S. customers early next year.

Ninety percent of people surveyed find home pages such as MSN to be valuable, and they like the convenience of a comprehensive site.* Nearly 100 million people in the U.S. visit MSN every single month, and MSN added over 10 million new customers in the last year alone. However, today’s sites often fall short of top customer needs and many haven’t kept up with evolving trends. Extensive customer research highlights that people want less clutter and easier access to information and services they care about, including search services that help them make decisions easier and faster.

“Now is the time to clean up the mess on the Web–people need less clutter and less hassle to find what matters most to them,” said Erik Jorgensen, corporate vice president, Microsoft. “Microsoft is uniquely invested in search, media experiences and technical innovation. Combining these assets to deliver our new MSN home page is a tremendous win for customers and advertisers.”

The clean, new MSN home page cuts through the clutter with 50 percent fewer links than the previous home page and a simplified navigation across news, entertainment, sports, money and lifestyle. The new MSN home page also embraces the latest customer trends by deeply integrating powerful search from Bing and providing easy access to Facebook, Twitter and Windows Live services, comprehensive local information and in-line video. Sophisticated technology powers the home page to deliver personally relevant information, and improved performance satisfies people’s need for speed.

New key features of the MSN home page include these:

* Innovative search technology from Bing. Deeper Bing integration on the new home page helps people make faster and more informed decisions and easily find the information they want from anywhere on the Web. Bing is deeply integrated as the core search service throughout the home page via key areas such as shopping, travel and local, and as a way of highlighting hot topics, trends or people.

* Information and news people care about. The new home page delivers against the No. 1 customer request–simplicity and ease of use–through its fresh design and smart categorization. In-line high-quality, top news and hot entertainment from trustworthy sources such as MSNBC, FOX Sports, Hulu and Hearst, and comprehensive local information provide a compelling one-stop shop for people to use as their home base online. More in-depth local information is offered on the new MSN Local Edition, which is the only local online source that smartly combines media with Bing search and provides access to real-time community news that is grouped by ZIP code.

* Convenient ways to communicate. Simplicity drove the clean integration of popular social networks, such as Facebook, Twitter and Windows Live “What’s New,” which aggregates up to 50 Web activities, including Yelp, Flickr, Pandora and more, onto the MSN home page. People no longer have to jump from site to site to update their status, tweets or see what their friends are up to; the new home page makes it easy to view and update in-line.

“Customers told us they want the latest information from their favorite sources, their friends and the breadth of the Web–and the new MSN home page delivers via a fresh new look and new features,” Jorgensen said. “Today is an important transformation for MSN, and it’s just the beginning.”

MSN's Bob Visse Talks About Homepage Redesign (Plus Microsoft's Videos With Designer and Execs)

Kara Swisher — Wed, 04 Nov 2009 04:14:38 +0000

Here is a video interview BoomTown did with Bob Visse, GM of MSN Product Management today at Microsoft (MSFT) offices in San Francisco.

The new MSN homepage debuts tonight with a redesign cutting clutter, adding the ability to access both top social networking sites Facebook and Twitter, a local focus and with Microsoft’s new Bing search service everywhere.

But, as you can see from the logo above, the MSN butterfly logo remains, although it’s slimmed down too.

(Read all about the details here.)

The launch is the first major upgrade of the MSN main page in a decade, part of an overall rehaul that the software giant has been doing throughout its money-losing online services division.

Here’s Visse talking about the new MSN homepage, as well as two video interviews that Microsoft did with MSN Designer Wende Copfer, as well as MSN Corporate VP Erik Jorgensen, MSN U.S. head Scott Moore and Cyrus Krohn, who leads local programming strategy.

Here are the videos:

MSN’s Bob Visse:

[ See post to watch video ]

MSN Designer Wende Copfer:

MSN Execs Erik Jorgensen and Scott Moore:

MSN’s Local Lead Cyrus Krohn:

Exclusive: Microsoft's MSN Is in Early Talks With MySpace About Music Tie-Up

Kara Swisher — Tue, 27 Oct 2009 10:34:47 +0000

Microsoft’s MSN is in preliminary talks with MySpace about using the social networking site’s music service, MySpace Music, to help power music offerings on the giant portal.

While sources at both companies cautioned that the talks are still early, Microsoft (MSFT)–which has its own music site that it programs with original and partnered content–execs are interested in goosing it.

That’s because MSN Music consistently ranks substantially lower than other big online music properties in terms of traffic, while MySpace Music is always near the top.

Sources said Microsoft execs don’t think they can do as good a job as MySpace is doing and don’t see the point in striking needed but complex deals with music labels, which the News Corp. (NWS) property already has.

In an April report by comScore (SCOR), for example, MySpace Music was No. 2, just behind AOL Music, with 27.4 million unique monthly visitors. MSN Music was No. 6 with just 7.4 million.

Nonetheless, music is an area MSN cannot lag so badly in, given that entertainment is one of the key categories it is focusing on as it preps for a major renovation of the portal.

As BoomTown wrote in mid-July about a wide variety of changes coming to MSN:

MSN, Microsoft’s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.

In a new focus that will start to be apparent in the next month, MSN will heavily add to its News, Sports, Finance, Lifestyle and Entertainment offerings, weaving more data from [its search service] Bing into the mix.

“It’s a decision to make it so MSN does less better,” said one source close to the situation. “So there will be a focus of attention on a smaller number of categories in which we can be either #1 or #2 in, rather than #4 or #5.”

It is not clear exactly what the financial terms would be in any tie-up between MSN and MySpace, which could include licensing of content and other services related to music.

But such a deal is not unusual–MSN’s sports site is powered by Fox Sports, which is another News Corp. property.

And such a partnership would also key into concepts that MySpace CEO Owen Van Natta outlined in a recent interview onstage at the Web 2.0 conference.

Key among them was boosting music and entertainment overall and making them the prime focus in the site’s efforts at reinvigorating itself, as well as expanding distribution of MySpace.

In fact, MySpace recently bought social music service iLike to expand its distribution all over the Web, for example–including on Facebook, the longtime social networking rival from which MySpace is now trying mightily to differentiate itself.

In his appearance, Van Natta also unveiled a music video hub, the ability by users to buy music using Apple (AAPL) iTunes, and a set of better analytical tools–called MySpace Music Artist Dashboard–to help artists figure out how to best work with fans.

But MySpace needs more than these, and a link with Microsoft would provide it with a traffic gusher, since MSN’s main page remains one of the most trafficked sites on the Web.

If such a distribution partnership were struck, it would also raise the question of what will happen regarding MySpace’s negotiations with Google (GOOG) over renewal of their search deal, which expires next summer.

Dissatisfaction over the pricey three-year deal has been expressed by both sides; their mutual grumbling is one of the biggest open secrets in Silicon Valley.

Doing a search deal with Bing is the obvious and only alternative, although few expect any agreement to be as rich as the one MySpace did with Google in 2006 for $900 million.

Interestingly, it was recently reported that both Google and Facebook were bolstering music search and sales offerings, and Google’s apparently includes the use of the iLike player.

In other words: This could get really complicated.

Execs at both MySpace and Microsoft I reached out to declined to comment.

(Full disclosure: News Corp. owns Dow Jones, which owns this site.)

MSN Debuts Online Health Service

Kara Swisher — Thu, 01 Oct 2009 07:20:35 +0000

MSN, Microsoft’s online portal, released a beta version of a service to let users manage their health information on the Web.

Called My Health Info, the Microsoft (MSFT) offering, which includes a range of widgets and other Web tools, wades into an area that many are attempting to crack, including Google (GOOG).

The service, which will be located on MSN’s health site, will use Microsoft’s HealthVault platform and Silverlight technology, taking the company’s effort to create a platform for storage of health information into the mainstream.

Due to issues of privacy and security, consumers have been slow to warm to loading up their personal health information on the Web.

Microsoft said users can also “research medical concerns, read the latest health news, gain guidance from medical experts, learn about nutrition, and monitor conditions such as high blood pressure or diabetes.”

Google has a similar beta product called Google Health, and there are others. In fact, the former head of Google Health, Adam Bosworth, has a similar start-up called Keas.

All efforts are trying to get consumers to embrace and feel comfortable in putting their health information online and offer easier tools to do that.

Here’s a screen shot of My Health Info:

Here’s the Microsoft press release on the service:

MSN Introduces Online Tools to Help People Make Smarter Health and Lifestyle Decisions

From swine flu info to symptom checkers, MSN My Health Info includes a broad range of widgets and tools to attract health-minded consumers.

REDMOND, Wash.–Oct. 1, 2009–Today, MSN released the beta of My Health Info, a new online service that helps people manage their health information on the Web. My Health Info is a unique service that offers people a variety of tools and widgets to upload, organize and monitor health information stored in their personal Microsoft HealthVault accounts. The new service allows people to research medical concerns, read the latest health news, gain guidance from medical experts, learn about nutrition, and monitor conditions such as high blood pressure or diabetes.
In addition, MSN is launching a specialized swine flu information center today on the MSN Health & Fitness home page (http://health.msn.com), spotlighting the virus that is currently top of mind for people. MSN works with trusted consumer health information providers such as Harvard Medical School and the MayoClinic.com to keep people informed and armed with data to help them prevent contracting the virus, assess for risk factors, find out where to get vaccinations in their local neighborhood when they become available, and more.

My Health Info delivers features designed for busy parents, adults who are managing the health concerns of aging parents, and people managing chronic conditions and multiple medications. Because the data is stored in Microsoft HealthVault, people can access their information via the Web whenever they need it and share it across multiple connected health applications. My Health Info will allow consumers to do the following:

Customize their page with tools such as allergy, medicine and blood pressure trackers, a lab results bank, body mass index calculators, vaccination information and more

Use information from personal health devices such as heart-rate monitors and pedometers

Access profiles of multiple family members at one time, allowing caregivers to more easily manage not only their information, but their family’s as well

Stay informed by receiving the latest in health news from sources they trust

“People care deeply about credible, timely and comprehensive information about health topics. MSN My Health Info will provide an exceptional selection of resources, tools and information available from a variety of sources in one convenient location,” said Scott Moore, U.S. executive producer, MSN. “We are committed to delighting our customers with information, services and tools that keep them informed and simplify their lives.”

Consumers are increasingly looking for online solutions that help them take better control of their health decisions and their families’ information, and that connect them to the broader health ecosystem in which they interact. The My Health Info service enables MSN to offer a timely service to its users, which will be continually updated to help ensure that consumers are offered relevant tools. The service is connected with Microsoft HealthVault, which stores consumer health information in a controlled and privacy-enhanced environment, while enabling consumers to easily collect and transfer their data across the health system for a more holistic and better quality healthcare experience. The My Health Info site is powered by Microsoft Silverlight technology to deliver a rich, interactive Web experience.

“As consumers are increasingly being asked to manage more of their health and wellness, they are looking for solutions that help them navigate an overwhelming amount of information, enabling them to take control of their personal health data,” said David Cerino, general manager of consumer health in Microsoft Health Solutions Group. “Building on the power of HealthVault, My Health Info demonstrates how we are continuing to provide consumers with the trusted and relevant tools they need to make more informed decisions in support of their health and the health of their families.”

More Local Heat: MSNBC.com Buys EveryBlock for Several Million Dollars

Kara Swisher — Mon, 17 Aug 2009 16:00:29 +0000

It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

MSNBC.com–a joint venture of Microsoft (MSFT) and GE (GE) unit NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston, sources said.

In June, Time Warner (TWX) online unit AOL paid about $10 million to buy Patch Media.

The New York-based start-up is a platform that does deeply localized coverage of communities on a range of topics, from announcements to news to events to obituaries. It is aimed at competing with local newspapers and other media.

EveryBlock takes a slightly different approach, scouring a mass of publicly available data in a variety of U.S. cities from a variety of public records–such as crime stats, building permits and restaurant inspections–and reassembling them into more comprehensible and geographically relevant news feeds, depending on what a user asks for.

It also pulls up related Flickr photos and information from Web sites like Yelp and Daily Candy and can get very granular, down to keeping track of what is happening on your block or neighborhood.

Maps are also deeply integrated into EveryBlock, as it was on an earlier effort–ChicagoCrime.org–of founder Adrian Holovaty.

The innovative little start-up has a tiny staff of a half-dozen, still calls itself a “project” on its Web site and was started with $1.1 million in grant money won from the Knight News Challenge, an annual contest held by the Knight Foundation.

MSNBC.com is the news channel for Microsoft’s MSN portal, whose execs are very interested in weaving more local results into the site, as well as into the software giant’s new search offering, Bing.

The aim of having EveryBlock data integrated, for example, would be to create a local information dashboard on MSN.

Here’s a screen grab of EveryBlock’s take on my zip code in San Francisco, below (click on the image to make it larger)–and a video interview with Holovaty on YoChicago in early 2008:

Microsoft-Yahoo Deal Struck–Will Be Announced Within Next 24 Hours

Kara Swisher — Tue, 28 Jul 2009 22:27:27 +0000

Multiple sources close to the situation said that the online search and advertising deal between Microsoft and Yahoo has been struck and will be announced within the next 24 hours.

While it is not clear if the actual papers have been inked or approved by the boards of the two companies, sources said it was a formality and that negotiations are complete on a deal that is less sweeping than originally conceived.

In any case, making any partnership is likely to be the cause of much relief at both companies, since they have been trying–without success–to join together to mount a better offense in the sector against the dominant Google (GOOG).

According to sources, as had been previously reported by Advertising Age, there will be no upfront payment to Yahoo, with the focus on a revenue share between the two companies.

Sources said Microsoft search technology will be used on Yahoo sites, although it is not clear if it will be branded as “powered by Bing”–Microsoft’s handsome and innovative new search offering–or not.

In addition, sources said Yahoo would still sell search ads on its sites and on Bing too, although Microsoft’s AdCenter advertising sales technology will be underneath it.

(Panama, we hardly knew ye!)

This makes the deal much smaller than ones previously envisioned, which included Microsoft taking over both Yahoo’s search and its text-based search advertising businesses in exchange for large payments and guaranteed revenue.

Previous discussions also considered Yahoo selling display advertising for Microsoft’s MSN consumer sites.

Doing its own search ads means the cost savings to Yahoo will be less than previously estimated, but it also solves its longstanding issues about control of relationships with advertisers and also of consumer data.

Still, once in place, it is a significant deal in the Internet arena, bringing together two of its most powerful players in an unusual alliance that has been long in coming.

“After three years of trying, it looks like it finally stuck,” joked one person familiar with the situation about the Silicon Valley icon and the Redmond, Wash., software behemoth finally joining together.

And, in fact, Yahoo (YHOO) and Microsoft (MSFT) have been engaged in talks about a variety of partnerships over the years, as well as in a hostile takeover struggle that soured their relationship badly.

But, under new Yahoo CEO Carol Bartz, the companies have re-engaged in recent months, discussing a deal to share search and online advertising technology.

A spokesman for Microsoft declined to comment, as did a spokeswoman for Yahoo (even though BoomTown asked: “Pretty please?”)

The Wall Street Journal just posted a similar story on the deal coming to fruition, as did Advertising Age.

Both posts noted that Yahoo and Microsoft were concerned about regulatory approval, although with Google’s share at close to 70 percent in the search market, it would be hard to argue that their union hinders competition.

Together, Yahoo and Microsoft’s share is about 30 percent.

A search and advertising partnership between Yahoo and Google failed to gain regulatory approval last year–and thank goodness for that!

Yahoo and Microsoft will likely try to paint this one as a counter to Google’s power and hope such an argument will be supported by advertisers, who have long wanted a stronger second-place competitor to Google.

MSN Preps for Major Renovation, Focusing on Five Verticals, as It "Does Less Better"

Kara Swisher — Fri, 17 Jul 2009 22:54:48 +0000

The edging-ever-closer-to-consummation deal talks with Yahoo about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren’t the only things going on for Microsoft’s online services business these days.

MSN, Microsoft’s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.

In a new focus that will start to be apparent in the next month, MSN will heavily add to its News, Sports, Finance, Lifestyle and Entertainment offerings, weaving more data from Bing into the mix.

“It’s a decision to make it so MSN does less better,” said one source close to the situation. “So there will be a focus of attention on a smaller number of categories in which we can be either #1 or #2 in, rather than #4 or #5.”

And despite big traffic, that has been the rank Microsoft (MSFT) has achieved for a lot of its vertical categories. It competes against the dominant Yahoo (YHOO) and also Time Warner (TWX) online unit AOL, as well as a range of independent sites.

The refurbishment is being led by Scott Moore, the former Yahoo media exec who came back to Microsoft earlier this year to help juice its prospects.

That does not mean Microsoft is abandoning noncompetitive arenas, such as tech, though. Instead, its offerings in those verticals will be more automated, less original, using content from many partners, and also will rely on mixing in shopping and data from Bing.

“It is not rip and replace,” said another source. “It is putting a lot of scale where we can compete best and using technology tools to help elsewhere.”

In fact, the idea of linking content properties to search in a push-and-pull manner is a strategy that both AOL and Yahoo have also been honing, especially since their own highly trafficked sites are the prime ways they have grown search, and vice versa, on content.

Bing has taken a very interesting niche approach to search, aiming to provide a richer experience in key verticals, like entertainment and travel, in order to differentiate its offering from search behemoth Google (GOOG).

In an interview with paidContent last month, MSN Corporate VP Erik Jorgensen signaled some of the changes now coming, discussing the cleaning up of its homepage, more tightly integrating Bing and MSN, making it easier to share on social networking sites, focusing content and allowing users to even customize it.

Yahoo Audience Head Jeff Dossett Departs Company

Kara Swisher — Thu, 28 May 2009 20:20:47 +0000

Yahoo’s SVP of North American Audience, Jeff Dossett, is leaving the company.

Reasons for the departure are personal, said sources, who said that Dossett (pictured here) is most likely to do a start-up.

Dossett did not return emails asking for comment, but Yahoo (YHOO) confirmed the departure to BoomTown.

It was announced internally that Dossett has resigned and his responsibilities have been assumed by Jimmy Pitaro, who runs Vertical Audience Experiences for Yahoo, and Tim Mayer, who is in charge of Search & Social Applications. They will jointly lead the North America Audience business, reporting to U.S. EVP Hilary Schneider.

Dossett has been in charge of all of Yahoo’s media assets, including its powerful News, Sports and Finance content sites.

He has been rejiggering the media unit since he arrived last year, including centralizing product development.

Dossett joined Yahoo last November, coming to the company from Microsoft (MSFT), where he was MSN executive producer and general manager.

In his job at MSN, Dossett was the lead for audience, content and programming strategy and execution in the U.S.

He had worked at the company since 1991, in a variety of sales and marketing jobs in Canada, and later worked on strategy and business development for MSN.

Dossett was also CEO of Carpoint, now MSN Autos, and was GM of its real estate arm.

He also took two years off from Microsoft in 2002 to climb the highest mountains on each of the seven continents, finally reaching the summit of Mount Everest in May of 2004.

Dossett reached the summit of Everest again for a second time last year.

Would Microsoft's New Search Name Smell as Sweet if It Were Named After a Cherry or a Soprano?

Kara Swisher — Tue, 21 Apr 2009 18:03:40 +0000

What’s in a name?

Well, a lot, actually, and BoomTown supposes it would be just like those Pacific Northwest types at Microsoft to name the new version of its search service “Bing,” presumably after the cherry that is a big product in the company’s home state.

That moniker is one of many being bandied about in a group the software giant could be considering for the big relaunch of its search service, which the company has been prepping.

Microsoft’s search service is currently called–zzzzz–Live Search.

“All About Microsoft” crack blogger Mary-Jo Foley of ZDNet recently wrote about the Bing name, which is registered to the company, as well as “Hook” and the one that Microsoft is using now as its test name, Kumo.

Kumo means “cloud” and “spider” in Japanese, which seems a wee bit esoteric.

Today, paidContent.org dropped “Sift” into the mix, although it seems to be related to mobile phones, along with “Swivel.”

I, for one, am feeling both like flour and getting dizzy at the thought of those names.

Foley at ZDnet feels the same, noting today in a post:

“(Would Microsoft be crazy enough to trademark its general Web search engine and its search engine for mobile with two different names, say Bing and Sift? As Windows Live has shown, truth can be stranger than fiction….)”

Microsoft (MSFT), of course, is keeping the name for its search service under tight wraps, but it is obviously going to be spending a shipload of money on its branding in another attempt to catch market leaders Google (GOOG) and Yahoo (YHOO).

Microsoft has been recently talking to Yahoo about a search partnership deal, although they are likely both to keep their brands and search products in any event.

Nonetheless, execs and minions in the know laugh at me loudly when I ask them to leak it to me.

(Note to anyone at Microsoft: Pretty please, someone leak it to me, even if it’s in the form of a memo from the leaky cauldron that is Yahoo.)

I doubt someone will, though. “It’s like Fort Knox secret,” said one Softie source, referring to the Kentucky fortress where the largest amount of the United States gold reserves are stored.

Hey, if Auric Goldfinger, OddJob and Pussy Galore could get into Fort Knox in that most excellent James Bond film, I can certainly find out the name of Microsoft’s search service!

Personally, I like Bing, and cherries from Washington state are indeed tasty (and coming soon too!)

According to the Heart of Washington Web site, its state’s cherries rate. Some fun factoids:

- Washington State produces more than 50 percent of all the sweet cherries in the United States.
- The Rainier cherry, which is yellow with a red blush, was made from a cross between two dark red cherries, the Van and Bing.
- Americans eat approximately 2.6 pounds of cherries per year.
- There are approximately 53 pitted cherries in one pound of cherries.
- The Bing cherry, which all cherries are measured against, was first developed in 1874 in Milwaukie, Ore.
- The Bing cherry was named after one of Seth Lewelling’s workers. The Bing cherry was developed by Seth Lewelling.
- Washington cherries are shipped around the world; the top three foreign markets are Canada, Taiwan and Japan.
- In 2001, there were 29,000 acres of sweet cherries in the state.
- The Washington cherry season begins in late May with some product seen at farmer’s markets. Commercial shipping begins around June 5, and will continue until mid-August. The peak of the season runs from June 20 to Aug. 1.

Plus, if Microsoft uses Bing, they could also rebrand their MSN online service, “Bada” and their email product, “Boom.”

Then, they can get Tony Soprano as their spokesman with the motto: “Bada Bing, Bada Boom, Notta Bada Algorithm!”

Or better still: “If you use Google, we’ll whack you!”

Now, that’s more like it.

Newly (Re-)Minted Microsoft–and Ex-Yahoo–Exec Scott Moore Speaks!

Kara Swisher — Tue, 10 Feb 2009 10:00:52 +0000

Just after he got the job 10 days ago, BoomTown got the chance to chitty-chat a bit with Scott Moore (pictured here), the former Yahoo media chief, who is returning to Microsoft, where he will lead online content efforts in the U.S for its MSN online service.

Apparently, you can go home again!

It’s a touché tale because it feels like Moore was pretty much rehired by MSN exec Greg Nelson (also in on the conversation with Moore) to give Yahoo a wallop where it really will hurt–its powerful content business, one of Yahoo’s few bright spots.

And to add another layer of irony, Moore replaced Jeff Dossett, who replaced Moore at Yahoo (YHOO) after Moore suddenly left the troubled online company late last year.

In our conversation, Nelson began talking first about the continued commitment of Microsoft (MSFT) to compete in the online media business despite its lackluster record over the years.

“We are making a big bet with Scott because he understands the key themes for us, which is that this is a scale business,” said Nelson (pictured here). “We all have a conviction that Microsoft has what it takes to compete in that arena.”

Moore agreed, noting that “very few companies have the scale that Microsoft has and you look at the size of the audience and the tools and great assets we can weave in and you realize the possibilities as the market is changing.”

But that scale has not helped Microsoft so far, although Moore argued that it still has a chance as the online content landscape changes.

By change, Moore posits that the Internet is now shifting from being a place to get news and information to becoming a primary entertainment medium.

“You can see that phenomena is somewhat in social media, the idea that it is not only about entertainment, but about making all kinds of choices through the Internet,” he said.

Because of Microsoft’s large audience, which still lags behind Yahoo and Time Warner (TWX) online service AOL, Moore thinks it has the opportunity to leverage the distribution strength with a variety of entertainment partners.

But he said he is not ruling out more original content from Microsoft.

“Most of it is still aggregated content, but MSN also has to think about having stuff no one else has,” Moore said. “You can make it, license it or partner.”

Both Moore and Nelson said it is important that the small amount of premium content is special, such as Microsoft’s deal with NBC during the Olympics.

“It’s a pyramid with the original and premium content on top,” said Nelson.

That does not mean going too far afield though. “I think we have to choose a spot where we already have a large audience and then program to keep them coming back,” said Moore. “It’s not doing something out of whole cloth–that’s not the idea.”

That’s presumably the exact idea behind MSN’s launch of Wonderwall last week, a slick, standalone celebrity Web site (pictured here), designed to compete with AOL and Yahoo offerings.

Moore, who was involved with the creation of Yahoo’s top-ranked omg! pop culture site, was not part of the Wonderwall effort and he did try to tamp down the idea of going head-to-head with former colleagues at Yahoo.

“I have a lot of friends and a lot of great memories there, but it is also great to go back to my roots,” said Moore.

Nonetheless, he still managed to add that he wanted to get MSN sites to top status as soon as possible. “When I got to Yahoo it was not No. 1,” he said.

Nelson said Microsoft was committed to content, even after a history of less-than-stellar results.

“Ideas are free, and so it is all about execution,” said Nelson. “What is our level of conviction? How committed is Microsoft? Very committed, because it’s the future of the company.”

Is Wonderwall Gonna Be the One That Saves MSN?

Kara Swisher — Thu, 05 Feb 2009 08:28:15 +0000

In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft’s MSN service is debuting a slick new celebrity site called Wonderwall today–created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun.

Using an unusual horizontal design with a scrolling “wall,” a plethora of pictures and a deeply visual sensibility, it’s definitely a laudable risk for Microsoft as the company seeks to continue to push itself into the online content business, despite a lackluster record.

The site, by BermanBraun Interactive, which is being launched right before the Grammy Awards, will aggregate content from a variety of partners, but also use a small staff of editors to differentiate it and give it “voice.” BermanBraun will operate Wonderwall for MSN.

Last week, in yet another sign that it is upping the content ante at MSN, Microsoft hired Yahoo’s most recent media head Scott Moore, who used to work at Microsoft (MSFT).

“We are investing more than ever in content,” said MSN GM Rob Bennett. “With Wonderwall, we are creating an offering to attract and retain new audiences, using content that is already at the core of MSN.”

But unlike other MSN sites, there is more subtle MSN branding on Wonderwall, although Microsoft’s search will be an important part of the site. MSN will promote Wonderwall across the service and will also give it an external marketing push.

To make money, Microsoft and BermanBraun are jointly selling the advertising for Wonderwall, which also has a partnership with MediaVest, to bring major brands to the site.

One obstacle is the huge amount of competition in the Internet space, from AOL-backed TMZ to Perez Hilton to omg! from Yahoo (YHOO), which is currently the most-trafficked celebrity site (and, ironically, was pushed through Yahoo by Braun and Moore).

But the interest in this pop culture category is obvious–celeb-focused online programming has grown strongly.

Celeb news-obsessed BoomTown accounts for much of that traffic (How much do we love following the hijinks of Britney? Much!).

So, I hightailed it to the Santa Monica offices of BermanBraun yesterday to have a look-see at Wonderwall and do some video interviews.

Overall, I was struck by the site’s arresting visual design, particularly the easily interactive wall, which has what I can only call an “iPhone” feel combined with a flipping-through-a-magazine tone (see above; click on image to make it larger).

With more touchscreen technology moving to personal computers, you can easily see Wonderwall being manipulated by hand.

And it makes great use of linking out, another plus, without excessively pointing to only Microsoft sites.

One problem: No true ability for users to interact on Wonderwall, via comments or other social-networking tools, which Braun said are coming soon, along with videos being able to be played in the main wall.

But overall, it raises the stakes in the celeb market and gives users a new interface without straying too far.

Here’s my video interview with Braun, along with another below it with his partner, former Fox and Paramount exec Gail Berman, and also Wonderwall’s top creators–all talking about Wonderwall.

(And, as an added bonus at the bottom, Oasis singing their hit, “Wonderwall.”)

Lloyd Braun:

[ See post to watch video ]

Gail Berman and Wonderwall Staff:

Oasis:

Oasis – Wonderwall (Music Video)
Uploaded by shrinky

Exclusive: Former Yahoo Scott Moore Heads Back to Microsoft As U.S. Content Head

Kara Swisher — Fri, 30 Jan 2009 23:05:19 +0000

[UPDATED AND EXPANDED]

In an unusual homecoming and odd job switcheroo between two Internet execs, former Yahoo media head Scott Moore is returning to Microsoft to lead its U.S. content efforts, according to many sources both inside and outside the company.

Moore (pictured here) will become U.S. executive producer, responsible for leading the content and programming strategy for the MSN online service. He will return to Microsoft’s Seattle area HQ in mid-March and report to Greg Nelson, GM of the MSN Global Media Group.

Microsoft (MSFT) declined comment about Moore’s new job, but sources said news of the appointment will be officially announced Monday.

But a memo about Moore’s new gig went out internally to some of the MSN staff earlier today, sources said. In fact, the return of Moore had been widely rumored inside Microsoft, even though there were several other internal and external candidates considered–including another former Yahoo, one source said–for the job.

Moore left Yahoo (YHOO), which was first reported here, last November due to unhappiness over the turmoil at the company and also to pursue a start-up idea he had about a local news site.

Moore even talked about the idea on the record with BoomTown (see video below), just as he was leaving Yahoo’s Santa Monica-based Media Group. Since he left Yahoo for good in December, Moore has been working on his start-up plans and took time off to go on a safari trip to Africa.

(Here’s a link to Moore’s Africa photos, in fact, which are quite good.)

But with the economic downturn making it harder for new start-ups to get funded on good terms, a desire to be back in the Seattle area, where his children live, and a new effort by MSN to compete better in the content business with top-ranked Yahoo, sources said Moore felt the powerful job at Microsoft would be a terrific challenge.

In what is a case of Web exec musical chairs, Moore had previously been replaced at Yahoo–in a rushed appointment–by Jeff Dossett. Dossett came to Yahoo from, wait for it, Microsoft, where he had held the job Moore is now taking.

In that move, also first reported here, Dossett was given a different title at Yahoo than Moore, as SVP of the U.S. Audience Group (Moore was SVP of the Media Group at Yahoo).

When he first started talking to Yahoo, Dossett (pictured here) was actually up for a job to run business development for Yahoo. But Moore’s sudden decision to leave had his boss, Yahoo’s EVP of U.S., Hilary Schneider, scrambling to fill the post. Dossett’s experience at MSN made him the obvious choice.

Now Moore’s appointment puts the pair in head-to-head competitive positions in the online content business, a clash that has been consistently won by Moore, when he had Dossett’s job at Yahoo and Dossett had Moore’s job at MSN.

Moore should also be comfortable at Microsoft and move into his job more easily. Previous to coming to Yahoo in mid-2005, he was president of MSNBC.com and publisher of Slate.com. He had worked at Microsoft for a decade.

Moore will oversee Microsoft’s involvement in the MSNBC.com joint venture again, along with all of Microsoft’s domestic content programming, which makes up a bulk of its efforts in the area.

And with Moore back on board, how MSN will better compete with the content juggernaut Yahoo is–due to Moore’s efforts, in part, and one of the troubled company’s stronger units–will be interesting.

That’s because Yahoo’s news, finance, sports and other properties typically rank as No. 1 online by far.

Time Warner (TWX) online unit AOL has also tried recently to improve its content offerings and has gotten some traction. It recently upped the ante with its new MediaGlow online studio effort of niche blog sites.

At the very back of this pack, Microsoft has made innumerable efforts in the content space over the years, mostly unsuccessful–Underwire!, Mungo Park!–and has settled more into the aggregation model.

But it still has a lot of interesting original content efforts under way, such as an unnamed celebrity-focused site property it is reportedly launching within the next week with former Yahoo media exec–and Moore’s former boss–Lloyd Braun.

Ironically, Moore launched a Yahoo celebrity site, omg!, initially pushed by Braun when he was at Yahoo, which has been successful.

Here is the video interview I did with Moore at his Yahoo going-away party about his future plans. Below that is another one I did when he was czar of Yahoo content, in which he talked extensively about the future of content on the Web.

[ See post to watch video ]

MSN Changes Afoot?

Kara Swisher — Thu, 22 Jan 2009 13:49:33 +0000

According to several sources, more restructuring is about to hit Microsoft’s online division, as various departments are moved among and between its top execs, with changes to be announced as early as today.

While BoomTown is still gathering information, it looks like longtime Microsoft exec Yusuf Mehdi (pictured here), who is now in charge of marketing, online audience business development and product management for MSN and the search properties, will get more added to his portfolio, including overall business development for the online properties.

Mehdi, whose current title is SVP of the Online Audience Business, could also eventually get purview over programming for MSN too, said several sources.

Both those business units currently (and somewhat inexplicably) report to Satya Nadella, the SVP who heads engineering for Microsoft’s search, portal and advertising platform group.

Nadella and Mehdi are the two key execs who report to Qi Lu, a former Yahoo tech star who was recently hired as president of Microsoft’s online services group

What that means for MSN’s Corporate VP Erik Jorgensen and the GM of its Global Media Group, Greg Nelson, who report to Nadella, is unclear.

But it appears that the Microsoft (MSFT) online group is essentially being split into two clear parts: Engineering, and business and content operations.

Advertising sales, which had previously been under now-departed Microsoft exec Brian McAndrews, has been moved to Microsoft’s centralized Sales, Marketing and Services Group, led by chief operating officer Kevin Turner.

The changes are interesting, given all the behind-the-scenes talks that are now going on between Microsoft and Yahoo (YHOO) and Time Warner (TWX) online unit AOL over their search and search advertising businesses.

Microsoft has been seeking to take over search for both Yahoo and AOL, with its CEO Steve Ballmer recently in talks with both companies, in order to give it a decent market share in its ongoing quest to compete with Google (GOOG) in search.

Right now, Google dominates that market with an over 70 percent share, while Microsoft has just under 10 percent.

Microsoft is announcing its second-quarter earnings today, and many expect it to also announce layoffs, due to the tough economic environment.