A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

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As BoomTown previously reported, there have been a lot of exec departures and shifts at Fox Interactive Media and its MySpace unit, which seem to be continuing.

Especially departures, it seems, as the massive restructuring of the digital units of News Corp. keeps shaking out.

Top engineer Max Engel, who ran the social networking site’s open initiatives, for example, is leaving to join the new stealth start-up being helmed by ex-MySpace employees, including former COO Amit Kapur.

And there are a lot of others too.

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Over the last weeks, News Corp. Chief Digital Officer Jon Miller and MySpace CEO Owen Van Natta have had their hands full directing massive layoffs at the flagship social-networking site, as well as throughout the Fox Interactive Media division.

The pair discussed the many challenges faced by the giant media company in its digital enterprises in an onstage interview at the seventh D: All Things Digital conference last month.

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The layoffs at Fox Interactive Media moved on to Photobucket today, as one-third of its staff of about 120 were let go, sources close to the situation said.

The photo- and video-hosting service was bought for $250 million in mid-2007 by News Corp.

A FIM spokesperson confirmed the layoffs after being contacted by BoomTown, but declined to give specific numbers. But sources told me a total of about 75 people were fired.

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Earlier today, there was an odd little news kerfuffle around the status of MySpace international head Travis Katz, as the troubled social-networking site laid off 300 of its non-U.S. employees.

Last week, MySpace announced it was reducing its U.S. staff by 420 workers in what has been a major restructuring for the News Corp. unit.

Well, to clear up the is-he-is-or-is-he-ain’t question, it turns out Katz is definitely not leaving in the current shake-up.

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Mike Angus, EVP and General Counsel of Fox Interactive Media, is leaving that job for another in New Corp., as new digital head Jon Miller continues to reshape the division.

Last week, BoomTown reported that FIM CFO Ed McKenna was leaving his post and the company, part of many changes taking place related to News Corp.’s digital properties.

It’s all part of a major rejiggering of the News Corp. digital unit, which came into being almost four years ago, although not an elimination of the unit, as has been reported.

More likely, it will likely include a name change–perhaps to the Digital Media Group–as well as a much streamlined organization that gives more autonomy to FIM’s Web, online advertising and publishing technology units.

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Now what?

The party-all-night social-networking site that has been MySpace so far got a massive morning-after shock yesterday when 30 percent of its workforce was laid off.

And today, MySpace, which is still 1,000-strong, has to face the cold, harsh light of day in the aftermath of the restructuring and get busy quickly figuring out a way to reinvigorate a brand that has suffered after a stunning rocket of a start many years ago.

So, based on many sources I have spoken to over the last week, here’s a rundown of the next steps MySpace will likely be taking and who’ll be making them.

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Hey, politicians aren’t the only ones who get to do fancy polls!

Walt and I had a bunch of them about a variety of tech topics that we pulled out to ambush, ooops, pose to speakers at our seventh D: All Things Digital conference last week, which we commissioned from Penn, Schoen & Berland Associates.

Check our our lovely graphs here.

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Oh, Scooby-Don’t…

You could not be more wrong in your post last week–titled, “Why Kara Swisher and Walt Mossberg are wrong about naming Web 3.0 ‘Web 3.0′”–about Walt and I being wrong about naming Web 3.0 “Web 3.0″ in an essay we posted at the start of our D: All Things Digital conference, which took place last week.

I know writing “Kara Swisher,” “Walt Mossberg” and “Wrong” is well-nigh irresistible, but your solution of calling the digital era we are in the “2010 Web” is equally confusing and incorrect.

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According to an internal memo obtained by BoomTown, Joanna Shields, who came to AOL via its troubled acquisition of the Bebo social-networking site, will be returning to London to spend more time with her family and to “pursue entrepreneurial interests.”

Until recently, People Networks has been the third leg of the Time Warner-owned online site’s businesses, which also include advertising and content.

But under new CEO Tim Armstrong, who was one of the top sales execs at Google, AOL is largely abandoning its business-unit approach for a more functional and centralized structure.

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Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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MySpace has officially announced the appointment of entrepreneur and former AOL exec Mike Jones as COO, as BoomTown had reported earlier today.

But the social-networking site also named former Sling Media top exec Jason Hirschhorn as chief product officer in what has become a series of senior management moves at MySpace.

Both Hirschhorn and Jones will report to newly named CEO Owen Van Natta, the former COO of Facebook, who replaced MySpace CEO and co-founder Chris DeWolfe last week.

Once the trio get their bearings, many sources indicate that News Corp., owner of MySpace, has given Van Natta and his key execs free reign to remake the unit from top to bottom.

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New MySpace CEO Owen Van Natta starts his first day on the job at MySpace bright and early this morning, coming to its Beverly Hills HQ as he takes over for co-founder and former CEO Chris DeWolfe.

Along with him will also be a new COO, former AOL exec Mike Jones, whose appointment will be announced this morning, sources said.

Jones was the founder of Userplane, a social-networking application maker that was bought by then-AOL head Jon Miller in 2006. Miller is now the digital chief at News Corp., which owns MySpace.

With a strong product and technology background, Jones is an excellent choice to be a partner to Van Natta–who was hired by Miller last week in a flurry of change at the social-networking site.

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Legendary former MTV Networks exec and co-founder John Sykes will replace outgoing CEO Owen Van Natta as CEO of the controversial music-sharing site, Project Playlist.

He is a high-profile choice to take over for Van Natta, who was officially named CEO of MySpace this morning by News Corp.

Sykes is well regarded in the music industry, an important criterion since Playlist has been dealing with legal attacks from some music labels. Settling with them will be key to the start-up’s survival.

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Former Facebook COO Owen Van Natta has finally been officially named as CEO of MySpace, as BoomTown reported yesterday and News Corp. announced this morning.

He will replace CEO and co-founder Chris DeWolfe, who stepped down from the job earlier this week. DeWolfe will remain a strategic adviser at MySpace.

Here’s the full press release.

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