AOL will officially be spun off from Time Warner on Dec. 9, with trading to begin the next day.

Shareholders of record at 5 pm ET on Nov. 27 will get one share of AOL for every 11 shares of Time Warner on the day of the long-expected spinoff of the Internet service.

AOL will trade on the New York Stock Exchange as “AOL,” just like the old days. Unlike the old days: Time Warner has given the company an implied valuation of a little more than $3 billion.

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Yahoo introduced its new $100 million marketing and branding campaign in New York today with “It’s Y!ou” as the new motto, making use of the Internet giant’s famous exclamation point and aimed at its customers.

Sure, it’s clever and all, but All Things Digital has come up with a much better advertising idea focused on Yahoo CEO Carol Bartz, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.

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One of the first Silicon Valley start-ups to go public in a long while–OpenTable–is expected to come to market this week, with venture firms hoping it will prove a tasty treat for Wall Street.

Whether the $42 million initial public offering of the online restaurant reservation service proves to be a bellwether or not is unclear since its business has–despite strong revenue gains over the last two years–run up operating losses for much of its lifespan of more than 10 years.

In any case, OpenTable is most definitely a creature of Silicon Valley. Its CEO, Jeff Jordan, is a former top eBay exec, and one of its VC backers is Benchmark Capital, among others.

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