In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Read More »

My favorite anecdote collected so far about new Yahoo CEO Carol Bartz is the one in which she called together two separate groups of execs who were direct reports of former Yahoo CEO Jerry Yang and President Sue Decker.

Bartz, several sources recounted, went around the table and asked them one by one what they actually did, making various outspoken comments along the way about management.

Stories like this about Bartz’s take-charge style have been ricocheting through Yahoo as she navigates the troubled company to come up with a plan to revive it.

But of all the various things many employees I have talked to hope she does first is dump the “matrix” organizational structure that many at Yahoo have grown to despise.

Read More »