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Tuesday, February 3, 2009

The Entire Internal Memo About AOL’s Ad Head Switcheroo

As BoomTown reported earlier today, I just got sent the entire internal email–penned and just sent out by AOL CEO Randy Falco–about the replacement of its Platform-A President Lynda Clarizio with former Yahoo top advertising sales exec Greg Coleman.

An AOL press release has also gone out about the move, made to turbocharge the flagging fortunes of its online ad business.

“No doubt Greg is joining Platform-A at a difficult time,” writes Falco in the memo. “The deepening economic recession is affecting every corner of the economy, including our own.”

Translation: Yahoo was kindergarten! Get to work pronto, Greg!

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AOL Ad Head Clarizio Out–Being Replaced by Former Yahoo Sales Head Coleman

The game of executive musical chairs among Web companies keeps on going, with sources telling BoomTown that AOL ad head Lynda Clarizio will be departing the online service and be replaced by former high-ranking Yahoo advertising exec Greg Coleman.

The move at AOL, which has been in the works for only a week, could be announced as early as today, although I have been hearing rumors of such a development since late last week.

Both AOL’s content and communications units have been getting an overhaul of late, and now it seems it is time for its lackluster ad business.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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