Everybody remain calm.
While it might have looked like it was the rapture for major Internet players yesterday–what with everyone and his mother getting sucked up into the Yahoo-Microsoft takeover tussle and disappearing into the ether of confusion that now reigns over the situation–it is best to keep moving toward the light of harsh reality for illumination.
So, for the last week or so since Yahoo rejected Microsoft’s unsolicited bid of $31 a share as too low, all has been relatively quiet on the Western front.
Sure, Yahoo continued its tango with News Corp.’s Rupert Murdoch (lots of those dramatic cross-country flights to meet in secret, like they were rendezvousing at Hernando’s Hideaway, details of which somehow always get leaked to the press).
In turn, while threatening a proxy fight, Microsoft trotted out its execs–including its iconic Chairman Bill Gates–to restate that its offer was “fair” and leaked its own internal memos, including emails from top brass to company minions.
So, one wonders, what could get this party started?
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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