Oh, it’s the middle of August, so why not report this little tidbit: Former Google exec Sukhinder Singh Cassidy has been appointed to the board of the J. Crew Group, the well-known New York-based specialty retailer.

She is now a CEO-in-Residence at Accel Partners in Silicon Valley, after leaving her longtime job at Google, where she was president of its Asia-Pacific and Latin American operations.

Cassidy was also one of Google’s more visible execs and highest-ranking women leaders, so BoomTown is more interested in where the the 39-year-old will land next as a top exec at a Web operation.

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Earlier today, BoomTown posted on the difficulty of making scratch off of popular online videos, including the Jill and Kevin wedding dance video.

Here’s an inevitable spoof about the divorce dance, six months later.

At least someone’s going to pay up!

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Bob Iger, CEO of the Walt Disney Company, is the kickoff interview onstage at Fortune magazine’s Brainstorm Tech conference, which is taking place over the next three days in Pasadena, Calif.

The event is packed full of Web and media luminaries.

So, BoomTown will be sitting in the front row and liveblogging some of the sessions here, including this one, titled, “Digital Kingdom: New Business Models for a Media Giant.”

Translation: When you Twitter upon a star, makes a–big–difference what you earn.

Which, right now, is not a whole lot, as Iger and others in the media business know all too well.

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After his 100-day VisionQuest to figure out what to do at AOL, Tim Armstrong is in a chattier mood.

So, BoomTown did not waste a New York minute in getting on the horn with him to finally hear his take.

There’s not a lot of new stuff to reveal, of course, beyond what Armstrong has already said about AOL’s new direction.

That would be a spinoff in November, a focus on advertising, content, local, communications and starting a venture unit. But there is also the question of AOL’s ad deal with Google and more.

Here is the interview.

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In yet another appointment of an exec close to AOL Chairman and CEO Tim Armstrong, Patch Media CEO Jon Brod has taken over the new venture arm of the Time Warner online unit.

He ran Patch for Armstrong and was president and COO of Polar Capital Group, Armstrong’s private investment company, which is focused on the media, technology and sports sectors.

Now Brod will helm AOL Ventures, a new unit of AOL that Armstrong created as part of a larger new strategy to invest in new things, and he will manage a portfolio of some of its more difficult recent acquisitions.

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For all the noisy hubbub over should-we-or-shouldn’t-we-publish confidential documents hacked from password-protected accounts of Twitter employees, as well as a Twitter spouse, it is actually pretty simple.

Stolen equals stolen.

But, because this is a “hot” issue and it concerns an even hotter Web 2.0 company–Holy traffic-gooser, Batman!–the debate will surely go on and on, even as the stolen information inevitably leaks its way out.

Still, let’s not pretend what it is and is not.

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Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around.

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

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Apparently, if you want to think about the growth of the Huffington Post as a culinary dish, perhaps today’s replacement of CEO Betsy Morgan with longtime online media powerhouse Eric Hippeau might appear under the Emeril Lagasse cooking cliché: Let’s kick it up a notch!

Both co-founders of the online media site, Arianna Huffington and Kenneth Lerer, said as much in interviews I did with them–as well as Hippeau–this afternoon.

“The deal is that we simply have been growing so fast that we needed more firepower to accelerate in expanding the site and monetizing it,” said Huffington, who is also editor-in-chief of the news site.

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Adding the final leg of its new strategy to reinvigorate AOL, the Time Warner online unit said it was buying two small local start-ups, Patch Media and Going.

Each acquisition–which focus on hyperlocal community news (Patch) and events (Going)–is small, about $10 million.

Ironically, local has previously been a big arena for AOL, which launched its Digital City unit with great fanfare more than a decade ago. AOL still runs Digital City, as well as its CityGuide listing offering.

But, in a move that will surely be scrutinized, Patch is a company whose principal investor has been AOL’s new CEO Tim Armstrong. AOL declined to say how much he had invested in the company, but sources said it was less than $5 million.

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Was it more than a month ago that the Google was rumored to be in “late-stage negotiations to acquire Twitter”?

Not so much late-stage, I guess. So, I guess it should come as no surprise that it was time to fob yet another rumor that yet another moneybags of a company–this time, Apple–is in “late-stage negotiations to buy Twitter.”

But despite very serious interest in the hot microblogging service by every company that can afford considering such a thing, including Apple, getting across that late-stage line would require major investors in the hot start-up to be very involved, and they are not as yet.

So, rather than be on the edge of your seat about all these endless, alleged late-stage high jinks, here is a five-step list to cut out and keep when the questionable rumors of “late-stage negotiations” with Microsoft, News Corp., Verizon, Cisco and more inevitably show up.

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While in Los Angeles today at the AlwaysOn OnHollywood conference, BoomTown ran smack into blogging empress Arianna Huffington.

She was there to give a speech called “Video Killed the Radio Star…But Can the Web Actually Save Journalism?”

Her answer was a decided yes, especially with great journalists working online, such as the new managing editor of the Huffington Post the mega-blog has just hired.

That would be former CNET Networks Editor-in-Chief Jai Singh, who quit the company last year after a dozen-year run.

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This weekend on Twitter, someone paid BoomTown a compliment of a sort: “I read you because you are a solid fact-based reporter with a Miss Cleo intuition ”

Yipes, because of being fact-based and since I had brought her up in an originating tweet, I had to point out that the well-known-via-infomercials Psychic Friends Network shaman turned out to be a bit of a fraud, although she’s always entertaining, with her jaunty Jamaican accent (she was not, of course, from there).

Nonetheless, it got me thinking about how I would predict what would result from all the deal-making that is suddenly in the air, after six months of ennui from the current economic downturn.

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Former Google exec Tim Armstrong officially started his job as new AOL chairman and CEO today and sent out a hello-there memo to the troops.

According to Armstrong, he is poised to “bring back the magic of AOL.”

BoomTown loves magic tricks!

Armstrong is also promising to look closely at AOL over the next 100 days, which “will end in Dulles with an All-Hands meeting in mid-July.”

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According to several sources, News Corp. will officially announce its shaken-but-not-stirred digital lineup this morning, as former AOL head Jon Miller takes over as the media giant’s new chief digital officer.

And Peter Levinsohn–his predecessor at Fox Interactive Media, which Miller will inherit in a new form, along with a larger portfolio, all based in New York–will also officially take up his new post as the key digital exec at News Corp.’s film and television studios in California.

BoomTown and others had reported on the changes last week.

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BoomTown has confirmed a report that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn.

But Miller has not actually signed up for the job officially, since he is still under a noncompete agreement with Time Warner from his AOL stint. It runs out in three days, in fact.

But sources said News Corp. is likely to announce Miller as its “chief digital officer” by Monday or Tuesday at the latest.

Once he does sign, which seems likely, Miller will be reporting directly to the media giant’s head, Rupert Murdoch. Based in New York, he will also be chairman and CEO of the newly created News Digital Media group.

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