Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”
But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.
Guess what? Google has too many Spocks and not enough Captain Kirks.
This is one of the many interesting insights BoomTown gleaned from a video interview last night at a San Francisco book party for well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”
This “lack of emotional intelligence,” said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft.
Oh, the delicious irony!
Considering the ongoing skirmishes going on right now between Amazon and Google over digital book publishing, it’s more than ironic that Amazon CEO and founder Jeff Bezos was one of only a few initial investors in the search giant.
But–in one of the many interesting details in New Yorker author Ken Auletta’s new book, “Googled: The End Of The World As We Know It”–it was indeed Bezos who invested $250,000 in the start-up in 1998 at four cents a share.
Not that there’s anything wrong with that!
There’s a great excerpt in the New Yorker this week.
Ok, not that secret a project.
BoomTown has known about it forever and Radar Online gave the lowdown about the creation of the hip-sounding news aggregator Web site–headed by high-profile editor Tina Brown–by Barry Diller’s IAC in a report in early April.
While still in its planning stages, though, it just hired a new GM to run the business: Caroline Marks.
I usually don’t have a lot of time to get through big, long thumbsuckers in magazines any more–what can I say? I can hardly keep up with my Twitter feed–but here are two worth a look.
And can they ever get along?
At the SIIA Information Summit yesterday, New Yorker writer Ken Auletta, who recently did a piece on Google, noted:
We’re in an engineering culture. You couldn’t put a [Rupert] Murdoch or a [Michael] Eisner in charge of a company like that. It’s been tried. Terry Semel led Yahoo. I just spent [...]
It would be remiss of me not to mention the long piece on Walt Mossberg, my partner in AllThingsD.com and the D conference, that appeared today online and in print in the New Yorker magazine. Written by well-known media chronicler Ken Auletta, the piece, called “Critical Mass,” had the subhead: “Everyone Listens to Walter Mossberg.”
Here [...]
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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