Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Nokia is set to announce today that it has acquired Plum, the San Francisco “microsocial networking” start-up, for an undisclosed amount, sources said.

UPDATE: Nokia confirmed the purchase, but gave few details.

The small company was founded several years ago by Hans Peter Brøndmo as a social-bookmarking site. He then shifted its focus, trying to make a business in the places big social networks ignore.

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Google CEO Eric Schmidt gave what he just had to know would be a much quoted comment to the Nikkei today, explicitly saying that the company had “begun seriously looking into acquisitions again.”

Music to the beleaguered mergers and acquisitions market, to be sure, especially after a recent uptick from other big companies pulling out their wallets again as the impact of the econalypse subsides.

According to sources, Google is working on at least a half-dozen acquisition deals, most of which are small start-ups in the online advertising and cloud-computing arenas.

That would be welcome news for many.

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Some of the best delivery of video on the Web right now is via the TED Web site–the Internet part of the well-known conferences where big thinkers express bigger thoughts, mostly focusing on technology, entertainment and design.

The organizers have long put those analog talks, called TEDTalks, online. But they are now trying to make them even more accessible globally–with subtitles, an interactive, time-coded transcript, and the capacity to be translated by volunteers world-wide. It launches today with 300 translations in 40 languages, including Urdu.

Yipes! We were planning to translate All Things Digital in Pig Latin–for example: Ittertway isway away ecretsay otplay otay estroyday ethay umanhay aceray iavay Ashtonway Utcherkay–but nixed the effort due to cost.

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Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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Here come more tech earnings this week, as investors hope the industry can help goose a still shaky economy.

But while the tech industry is healthy, relatively speaking, they probably should not hope too hard to be soaring anytime soon on Silicon Valley’s digital flying carpet.

In other words, down is still the new up.

In any case, on deck this week: IBM, Yahoo, Apple and Microsoft.

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Displaying BoomTown’s advanced age and elephantine cache of meaningless tech memories, after news yesterday that the software giant was plunging into the retail market, I was surprised to find little mention that Microsoft’s last store effort had ended in failure in 2001.

That’s not to say it’s a particularly good or bad idea to hire a former Dreamworks and Wal-Mart exec named David Porter as vice president of retail stores to create Microsoft-branded stores–or as the company announced yesterday, “to create a better PC and Microsoft retail purchase experience.”

Just as long as the Zunes go on the back shelf!

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Facebook, which has been very busy ferreting away to get a presence on all the big cellphone makers, is in talks with mobile handset giant Nokia about integrating the hot social-networking site on its phones.

Its deals like this–as well as building its popular Facebook app for smartphones like the BlackBerry from Research in Motion and the iPhone from Apple–that are spurring huge market share growth in the arena by Facebook.

And there are more deals to come, with cellphone makers like Palm and Motorola, as the smartphone market keeps heating up.

Too bad for fast-growing Facebook and others that there’s no money to be made yet.

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The well-known Technology, Entertainment, Design conference–better known to its techie fans as TED–will make its move from Monterey to Long Beach starting tomorrow night and will be celebrating its 25th anniversary.

TED2009 is called “The Great Unveiling,” with its eclectic speaker roster including: Microsoft co-founder Bill Gates, neurological anthropologist Oliver Sacks, writer Elizabeth Gilbert, tree researcher Nalani Nadkarni and Web political phenom Nate Silver.

But I am perhaps even more intrigued by the introduction this year of the TED Fellows program, whose participants have been picked because of the “world-changing potential of their work.”

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BoomTown did a video interview with Palm’s sugar daddy investor Roger McNamee at the Consumer Electronics Show last week, after the debut of its Pre smartphone.

Via Elevation Partners, McNamee has invested a total of $425 million in Palm, aimed at reviving the company that pioneered the smartphone market, but lost its step to competitors.

Thus, Palm and the private equity firm have banked a lot on its new product, so McNamee was out in full force at CES in Las Vegas, talking up the Pre.

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Here’s some video from the halls of Web 2.0 Summit, which is taking place this week in San Francisco.
As you will see, it is quite the Bubblefest, with all sorts of geeky bonhomie and aspiring hopefulness of also landing a $15 billion valuation, as Facebook founder Mark Zuckerberg noted he was about to do onstage [...]

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