In the ongoing game of Internet exec musical chairs, Greg Coleman, who has been a top exec at both Yahoo and AOL, is poised to become president of the Huffington Post, as well as chief revenue officer, several sources said.

The deal for Coleman to come on board at the privately held online news site–which has grown significantly over the last year and just added well-known online media exec Eric Hippeau as CEO–came together only recently.

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Apparently, if you want to think about the growth of the Huffington Post as a culinary dish, perhaps today’s replacement of CEO Betsy Morgan with longtime online media powerhouse Eric Hippeau might appear under the Emeril Lagasse cooking cliché: Let’s kick it up a notch!

Both co-founders of the online media site, Arianna Huffington and Kenneth Lerer, said as much in interviews I did with them–as well as Hippeau–this afternoon.

“The deal is that we simply have been growing so fast that we needed more firepower to accelerate in expanding the site and monetizing it,” said Huffington, who is also editor-in-chief of the news site.

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John Battelle, the founder, chairman and CEO of Federated Media Publishing, told his staff this morning that he will begin a search for a new top exec to take the company into its next stage of growth.

In a post on the FM Web site, Battelle said that he was not leaving the San Francisco-based company and wrote that the new exec–whose title could be CEO–would report to him.

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Last year, Yahoo EVP Hilary Schneider and then-Media Group head Scott Moore had a summery seaside dinner with Demand Media co-founder and CEO Richard Rosenblatt in Santa Monica, Calif., right around the corner from the online publishing company’s HQ.

While many speculated that Yahoo could be doing some friendly kibitzing to get a sense of where the eclectic network of general- and special-interest sites was headed, for a possible acquisition, nothing came of it.

But now, a year later, with recent indications that a major strategy for new CEO Carol Bartz will finally follow through on making Yahoo’s massive but disparate service more social, especially in its content offerings, several sources close to the company tell me another look-see at Demand is likelier than ever.

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Here’s the official press release from the popular news and blogging site, The Huffington Post, which announced $25 million in funding from Oak Investment Partners this morning.

Sources told BoomTown the investment gives the site, which had 4.5 million unique visitors in September, a quadrupling from a year ago, a valuation of “south of $100 million.”

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The Huffington Post, co-founded by Arianna Huffington, will announce this morning that it has raised $25 million, in a single investment from Oak Investment Partners.

The large round, which was led by Palo Alto, Calif.-based venture capitalist Fred Harman, will give the popular online news and blogging site a valuation of “just south of $100 million,” a source said.

The new funding, the Huffington Post’s third, will be used for expansion of its offerings and the hiring of editorial and business talent.

“I think the post-election perception of the Huffington Post has changed in the eyes of advertisers to being a key mainstream news site,” said Harman in an interview with BoomTown last night.

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When I was in Los Angeles recently, I stopped by the Santa Monica offices of Demand Media, the network of social networking sites and apps maker, because of the rumors that I had heard swirling around that Yahoo was looking to purchase it for up to $2 billion.

As it turned out, reports of that possibility were greatly exaggerated.

In fact, Rosenblatt played down the idea of any Yahoo offer on the record, noting he was not interested in selling at this point anyway. And Yahoo sources confirm this and said that there has been no offer floated.

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