Thursday, April 9, 2009
Who Will Be Twitter’s Bestest Search Friend? Google and Microsoft Engage in Yet Another Pick-Me Face-Off.
In this digital era’s version of “Spy Vs. Spy,” Microsoft and Google find themselves in yet another sharp-elbowed battle to be the one to strike some sort of commercial search deal or product partnership with Twitter, many sources with knowledge of the situation said, as they also jockey for position to evaluate the potential of the much-hyped microblogging start-up.
After last week’s explosive rumor that Google was in “late-stage” talks to acquire Twitter, which BoomTown reported was wildly premature, I set out to try to sort out exactly what was going on.
As I found out, there was a lot–mostly much talking related to possible product and distribution partnerships, centered around Google or Microsoft, as both struggle to gauge the importance of Twitter.
It’s a familiar roundelay for the two most powerful companies on the Web.
