Just after he got the job 10 days ago, BoomTown got the chance to chitty-chat a bit with Scott Moore (pictured here), the former Yahoo media chief, who is returning to Microsoft, where he will lead online content efforts in the U.S for its MSN online service.

Apparently, you can go home again!

It’s a touché tale because it feels like Moore was pretty much rehired by MSN exec Greg Nelson (also in on the conversation with Moore) to give Yahoo a wallop where it really will hurt–its powerful content business, one of Yahoo’s few bright spots.

And to add another layer of irony, Moore replaced Jeff Dossett, who replaced Moore at Yahoo (YHOO) after Moore suddenly left the troubled online company late last year.

In our conversation, Nelson began talking first about the continued commitment of Microsoft (MSFT) to compete in the online media business despite its lackluster record over the years.

“We are making a big bet with Scott because he understands the key themes for us, which is that this is a scale business,” said Nelson (pictured here). “We all have a conviction that Microsoft has what it takes to compete in that arena.”

Moore agreed, noting that “very few companies have the scale that Microsoft has and you look at the size of the audience and the tools and great assets we can weave in and you realize the possibilities as the market is changing.”

But that scale has not helped Microsoft so far, although Moore argued that it still has a chance as the online content landscape changes.

By change, Moore posits that the Internet is now shifting from being a place to get news and information to becoming a primary entertainment medium.

“You can see that phenomena is somewhat in social media, the idea that it is not only about entertainment, but about making all kinds of choices through the Internet,” he said.

Because of Microsoft’s large audience, which still lags behind Yahoo and Time Warner (TWX) online service AOL, Moore thinks it has the opportunity to leverage the distribution strength with a variety of entertainment partners.

But he said he is not ruling out more original content from Microsoft.

“Most of it is still aggregated content, but MSN also has to think about having stuff no one else has,” Moore said. “You can make it, license it or partner.”

Both Moore and Nelson said it is important that the small amount of premium content is special, such as Microsoft’s deal with NBC during the Olympics.

“It’s a pyramid with the original and premium content on top,” said Nelson.

That does not mean going too far afield though. “I think we have to choose a spot where we already have a large audience and then program to keep them coming back,” said Moore. “It’s not doing something out of whole cloth–that’s not the idea.”

That’s presumably the exact idea behind MSN’s launch of Wonderwall last week, a slick, standalone celebrity Web site (pictured here), designed to compete with AOL and Yahoo offerings.

Moore, who was involved with the creation of Yahoo’s top-ranked omg! pop culture site, was not part of the Wonderwall effort and he did try to tamp down the idea of going head-to-head with former colleagues at Yahoo.

“I have a lot of friends and a lot of great memories there, but it is also great to go back to my roots,” said Moore.

Nonetheless, he still managed to add that he wanted to get MSN sites to top status as soon as possible. “When I got to Yahoo it was not No. 1,” he said.

Nelson said Microsoft was committed to content, even after a history of less-than-stellar results.

“Ideas are free, and so it is all about execution,” said Nelson. “What is our level of conviction? How committed is Microsoft? Very committed, because it’s the future of the company.”

BoomTown simply cannot resist the irresistible urge to compare the gripping quest for gold by U.S. Olympic team rowers (and, as you can see here, left to right, identical twins) Tyler and Cameron Winklevoss with their more lackluster effort to grab a piece of Facebook via a lawsuit.

In an unlikely upset in the semifinal of the men’s pairs, the hunky brothers placed second and will go on to the finals on Saturday.

Apparently, the Winklevosses actually have some magical come-from-behind in them.

Although they were sucking wind in the first part of the race yesterday, they surged in the last 500 meters of the course to the fastest time of 1:34.34, which vaulted them from fifth place of six boats.

Their overall time was 6:36:65.

Thus, Facebook Founder and CEO Mark Zuckerberg might want to be a tiny bit scared. After all, the Winklevosses have lagged behind badly so far in their fight with him over whether the ideas and programming of their ConnectU service were stolen at Harvard University in the creation of Facebook.

At this point, the Winklevosses have essentially lost their case, but they are still arguing with Facebook over the confusing valuation of the hot social- networking site (much as Facebook employees are!).

While I doubt they can pull off a Hail Mary with regard to Facebook, let’s all keep our fingers crossed that they can grab a pair of well-deserved medals this Saturday.

Also, here is a link to an pre-Olympic video interview with Cameron Winklevoss and one with Tyler Winklevoss on row2k.com (they are unembeddable…grrrr).

I suppose that’s the reason Microsoft is not loaded for bear and headed back down to Sunnyvale to make another play for Yahoo right now.

Not even after Jerry Yang orchestrated activist investor Carl Icahn’s defenestration, by inviting him on the board at Yahoo (YHOO), where he will be 100 percent silenced.

Not even after the stranger-than-fiction shareholder vote miscount (oops–we thought no meant yes!).

Not even after Yahoo stock’s consistent flirting-with-the-teens price.

Not even after its second-quarter results made it clear that it’ll be an uphill battle for Yahoo management to achieve the aggressive financial plans outlined when the Internet company was fending off Microsoft’s takeover bid.

So while opportunity is surely knocking for Microsoft (MSFT), especially if it wants to reach its stated goal of competing with Google (GOOG) in the online space, the software giant prefers not to answer the door right now.

Sources close to Microsoft’s thinking say the company is waiting for the right time, when Yahoo’s stock price is even lower and when Wall Street completely gives up on management, to figure out the next move.

Instead of acting, according to sources, and taking more flak for those actions, the whole brain trust up there is taking a breather and biding its time.

(In fact, many top Microsoft execs are on vacation, which is why August is a good time for Yang–who is himself headed to China for the Olympics–not to worry about a hostile attack.)

The strategy? Sitting in the grass–waiting, watching and making plans.

But, in truth, Microsoft cannot really make plans–except for the vague we’ll-keep-coming-and-coming in the online search and display business motto–until it decides the best way to reach its intended goals.

The first order of business, of course, remains the selection of a digital czar, which was promised by Microsoft CEO Steve Ballmer after top exec Kevin Johnson quit unexpectedly several weeks ago.

As BoomTown previously reported, the top inside contender is SVP Brian McAndrews, who came to Microsoft via its pricey $6 billion acquisition of aQuantive.

And Microsoft’s future-of-software guru Ray Ozzie remains a favorite choice of the troops.

But, sources said, Ballmer is still interested in a possible high-profile outsider coming in to shake things up.

The problem is, most such execs see the job for what it is–a potential tar baby that will only muck their careers up and produce no easy victories.

“Who wants the headache?,” said one outside exec who has been contacted by Microsoft. “While there might be upside there, the downside is much more significant.”

Thus, sitting very still for now might, indeed, be Microsoft’s best choice. It certainly is a lot less messy.

All Yahoo needs now is for former Florida Secretary of State Katherine Harris to show up and start recounting votes.

It could happen, given all the crazy characters who have been drawn to the much-beleaguered Internet company like a magnet, in 2008.

It’s almost as if there is a voodoo curse on Yahoo (YHOO).

So, you didn’t think the digital gods would let it have more than one weekend of good news, did you?

No, they will not, it seems.

After the annual meeting last Friday, which went off without a hitch and, more importantly, without an expected major shareholder vote against the company’s management and board, you could feel a palpable easing of tension among Yahoo leadership and its exhausted PR team.

By Monday, the Yahoo shareholder kerfuffle–in essence, one major shareholder of Yahoo has asked for its outside tabulator of investor votes at the annual meeting for a recount–had landed with a thud.

The problem is how shares were tallied in the Yahoo annual meeting, specifically around whether a group of votes withheld by Capital Research Global Investors was not counted, counted incorrectly or even voted incorrectly by the investor.

Parent company Capital Research & Management confirmed that it had asked Broadridge Financial Solutions, a Lake Success, N.Y.-based financial services company that does securities clearing and processing, to investigate whether those votes were correctly counted on behalf of its Capital Research Global Investors fund.

Capital Research Global Investors–one of two funds separately managed at Capital Research & Management–owns 6.5 percent of Yahoo, according to recent filings, and Capital World Investors owns 9.8 percent.

Capital Research Global Investors is run by legendary media investor Gordon Crawford (pictured here), who has become disenchanted with Yahoo over the last year.

Because of that, sources close to the fund’s thinking said Crawford had recommended that the fund withhold votes from CEO Jerry Yang and some other board members.

It’s not clear whether that actually happened or, if it did, whether the votes were tallied properly.

That’s because Yang, for example, only had 14.6 percent withheld, with 85.4 percent voting for him.

The votes withheld seemed low to Capital, considering Crawford’s large stake and how many shareholders have been deeply unhappy with Yahoo management this year.

Instead, overall results for Yang and the Yahoo board were mostly better than last year.

Everyone is investigating, of course–from Capital Research to Broadridge to Yahoo, which does not do its own tabulation, although it has hired an outside proxy solicitor to manage the process–to try to find out what’s what.

It is likely there’s a nonsinister reason for the voting results.

And there might be a lot of possible explanations, but I am partial to blaming the confusion that followed after activist investor Carl Icahn pulled his proxy fight a week before the meeting and made nice with Yahoo.

Unfortunately, Icahn’s golden proxy ballot was already in the hands of investors, many of whom might have voted for it and then had that vote essentially voided.

Wrote one BoomTown reader and Yahoo shareholder:

“I hold 23,000 shares of YHOO. I had 17,000 on the date of record. I voted to ‘withhold all’ … I think twice. Then I voted for all of Carl’s team. Now I have learned that the Carl votes did not count and a day AFTER the annual meeting I received my new ballot. I wonder how many other people were disenfranchised??? Who can I complain to?? Is this how Jerry got his support??”

Another commenter on the site also wrote:

“As a stockholder, I was curious *which* of my proxy letters actually was counted–I received four. One was from Icahn, the other three were from Yahoo. The last of which arrived today, August 4th. Does this strike anyone as odd?”

Actually, Yahoo’s twisting journey passed odd a long time ago and is now headed toward “The X-Files” territory.

(So let’s all triple-hope Yang’s upcoming trip to China for the Olympics goes smoothly. Have a good time, Jerry, we’ll be back here counting!)