Just after he got the job 10 days ago, BoomTown got the chance to chitty-chat a bit with Scott Moore, the former Yahoo media chief, who is returning to Microsoft, where he will lead its online content efforts for the U.S for its MSN online service.

Apparently, you can go home again!

It’s a touché tale because it feels like Moore was pretty much rehired by MSN exec Greg Nelson (also in on the conversation with Moore) to give Yahoo a wallop where it really will hurt–its powerful content business, one of Yahoo’s only bright spots.

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In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft’s MSN service is debuting a slick new celebrity site called Wonderwall today–created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun.

Using an unusual horizontal design with a scrolling “wall,” a plethora of pictures and a deeply visual sensibility, it’s definitely a laudable risk for Microsoft, as the company seeks to continue to push itself into the online content business, despite a lackluster record.

But will this time be wonderful?

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Yesterday, BoomTown was hanging in Hollywood at ContentNext’s EconCeleb’s conference, where I did an onstage Q&A with legendary editor Bonnie Fuller about the massive impact of the Internet on celebrity journalism.

With its instant ability to deliver news, video and more, sites like TMZ, PerezHilton, The Superficial and Yahoo’s omg! have become massive drivers of traffic on the Internet and–despite the saturation–the arena is still growing fast, especially among women users.

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Lloyd Braun–the former Hollywood super-programmer turned Yahoo entertainment czar turned Hollywood and online programmer–has signed a multimillion-dollar deal to make an original destination site for Microsoft’s MSN portal, aimed at aggregating celebrity, entertainment and pop culture news, according to several sources.

At the same time, Braun also inked a deal with Yahoo to create a daily online report of “weird news.”

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