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	<title>BoomTown &#187; open source</title>
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		<title>Yahoo Hires New M&amp;A Head&#8211;But Whither Greg Mrva?</title>
		<link>http://kara.allthingsd.com/20091021/yahoo-hires-new-ma-head-but-whither-greg-mrva/</link>
		<comments>http://kara.allthingsd.com/20091021/yahoo-hires-new-ma-head-but-whither-greg-mrva/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 07:12:50 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Andrew Siegel]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19683</guid>
		<description><![CDATA[Yahoo has hired a new head of mergers and acquisitions--former General Electric M&#38;A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo CFO Tim Morse dropped the news with no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant's third-quarter earnings.

One question apparently not answered was what exactly is the status of its current top M&#38;A exec, Greg Mrva--who has had the title Siegel now has posted on his LinkedIn profile--as well as that of VP of mergers and acquisitions more recently.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/book-cover.jpg"><img src="http://kara.allthingsd.com/files/2009/10/book-cover-195x300.jpg" alt="BRADY_INTELLIGENT 4" title="BRADY_INTELLIGENT 4" width="195" height="300" class="alignright size-medium wp-image-19684" /></a></p>
<p>Yahoo has hired a new head of mergers and acquisitions&#8211;former General Electric (GE) M&#038;A exec Andrew Siegel, who will now be VP of corporate development.</p>
<p>Yahoo (YHOO) CFO Tim Morse dropped the news with exactly no details about that title in an <a href="http://online.wsj.com/article/SB10001424052748704500604574485680672852274.html?mod=WSJ_hpp_LEFTWhatsNewsCollection">interview with The Wall Street Journal</a> about the Silicon Valley Internet giant&#8217;s third-quarter earnings.</p>
<p>Another question apparently not answered was what exactly is the status of its current top M&#038;A exec, Greg Mrva&#8211;who has had the title <a href="http://www.linkedin.com/pub/andrew-siegel/2/29/207">Siegel has now posted on his LinkedIn profile</a>&#8211;as well as that of VP of mergers and acquisitions more recently.</p>
<p>In other words: Where the <em>heck</em> is Greg?</p>
<p>BoomTown was considering a search party&#8211;<em>get it?</em>&#8211;if Yahoo hadn&#8217;t outsourced that to Microsoft (MSFT). Thus, Plan B: Mrva milk cartons!</p>
<p>On Facebook, Mrva is still listed as being in the Yahoo network, although there was a <a href="http://www.businessinsider.com/whisper-yahoos-top-deal-man-asked-to-find-another-gig-2009-10">report floated recently by Silicon Alley Insider</a> that he was asked by Morse to leave his M&#038;A job at Yahoo and find a new one at the company. </p>
<p>Whatever the situation&#8211;either Mrva running it with Siegel or being hipchecked out by him&#8211;helming M&#038;A at Yahoo can&#8217;t be a fun job right now, given that the company has been looking to sell quite a few of its assets, including its Zimbra open-source email business, its personals unit, its HotJobs online classified business and many more to come, said sources.</p>
<p>In fact, <a href="http://kara.allthingsd.com/20090921/yahoos-adds-zimbra-to-the-garage-sale-as-it-tries-to-shed-what-isnt-you/">in a recent post</a>, BoomTown wrote: &#8220;Mrva&#8217;s new job title should be: VP of un-mergers and de-acquisitions.&#8221;</p>
<p>The effort to unload big swathes of Yahoo is part of an aim by new management to slim down its diverse portfolio, even as it strives to redefine itself with a new, pricey marketing campaign that seeks to position the company primarily as a consumer offering.</p>
<p>Mrva has been the main exec shopping Yahoo properties around, according to many sources, a job that will now apparently be Siegel&#8217;s.</p>
<p>Yahoo CEO Carol Bartz has said the company is also looking for acquisitions, mostly small, so perhaps there will be more to do for the company&#8217;s dealmakers than running an Internet garage sale.</p>
<p>I contacted Yahoo to find out what&#8217;s up with Siegel and Mrva, a well-liked exec in Silicon Valley, and also have reached out to him. When either responds with anything of note, I will update here.</p>
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		<title>Yahoo Adds Zimbra to the Garage Sale as It Tries to Shed What Isn't "You!"</title>
		<link>http://kara.allthingsd.com/20090921/yahoos-adds-zimbra-to-the-garage-sale-as-it-tries-to-shed-what-isnt-you/</link>
		<comments>http://kara.allthingsd.com/20090921/yahoos-adds-zimbra-to-the-garage-sale-as-it-tries-to-shed-what-isnt-you/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 11:16:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18639</guid>
		<description><![CDATA[According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million.

Zimbra is only one of the many assets of Yahoo that are now on the block, including its personals business, its HotJobs online classified unit and more to come.

The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/09/I_want_you_advertising.gif"><img src="http://kara.allthingsd.com/files/2009/09/I_want_you_advertising-224x300.gif" alt="I_want_you_advertising" title="I_want_you_advertising" width="224" height="300" class="alignright size-medium wp-image-18656" /></a></p>
<p>According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it <a href="http://kara.allthingsd.com/20070917/yahoo-zimbra/">bought in late 2007 for $350 million</a>.</p>
<p>Zimbra is only one of the many assets of Yahoo (YHOO) that are now on the block, including its personals business, its HotJobs online classified unit and many more to come, said sources.</p>
<p>The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.</p>
<p>As <a href="http://kara.allthingsd.com/20090913/exclusive-yahoo-set-to-unveil-massive-new-marketing-campaign-at-advertising-week-declaring-size-does-matter/">first reported by BoomTown last week</a>, Yahoo will be introducing a massive branding campaign tomorrow on the second day of Advertising Week in New York.</p>
<p>The new focus Yahoo is aiming for with advertisers is to stress its huge size and scale with consumers. The troubled Internet giant is still one of the most trafficked sites on the Web.</p>
<p>And consumers will also be reminded of this. The Wall Street Journal wrote a follow-up story yesterday on the marketing effort, noting that the $100 million campaign&#8217;s tagline is &#8220;It&#8217;s You.&#8221;</p>
<p><em>Get it?</em> The &#8220;Y&#8221; in Yahoo is the same as the one in You!</p>
<p>The details of the plan will be made public tomorrow at a press conference immediately after a keynote speech&#8211;titled &#8220;Yahoo&#8217;s Consumer Revolution…Round II&#8221;&#8211;that the company’s new CMO, Elisa Steele, is set to deliver at the Interactive Advertising Bureau&#8217;s MIXX conference.</p>
<p>The goal, said several sources at Yahoo, will be to stress Yahoo&#8217;s consumer business over all others, which are supported mostly via brand advertising, leaving more extraneous ones out in the cold.</p>
<p>Which is why Zimbra&#8211;like a lot of other Yahoo properties&#8211;is being shopped around by its top mergers and acquisitions exec, Greg Mrva and others. </p>
<p>(Mrva&#8217;s new job title should be: VP of un-mergers and de-acquisitions.)</p>
<p>Backed by Benchmark Capital, Redpoint Ventures and Accel Partners, Zimbra was an innovative  start-up whose main business was to provide clients&#8211;including Comcast (CMCSA), many ISPs and a number of colleges&#8211;with white-label email software capabilities.</p>
<p>Yahoo bought the company to goose that business, whose main rival has been Google (GOOG)&#8211;along with using Zimbra technology to improve its massive consumer email offering, also under siege from Google.</p>
<p>That integration has gone slowly, and Yahoo now has less interest in selling email products to others.</p>
<p>But the price Yahoo would get, many think, would be significantly lower that what it paid for Zimbra.</p>
<p>Nonetheless, potential buyers include Comcast and Google, as well as private-equity investors.</p>
<p>In addition, it is not out of the question that its former venture investors could be interested in a classic Silicon Valley buyback.</p>
<p>Zimbra&#8217;s founder and CEO, Satish Dharmaraj, who left Yahoo earlier this year, is <a href="http://kara.allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures/">now working at Redpoint</a>.</p>
<p>Here is a <a href="http://kara.allthingsd.com/20080104/kara-visits-zimbra/">video interview I did with Dharmaraj</a> in early 2008, after the Yahoo deal was struck:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1351408041}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>VMware Forks Over $420 Million for SpringSource (Plus the Press Release, Etc.)</title>
		<link>http://kara.allthingsd.com/20090810/vmware-forks-over-420-million-for-springsource/</link>
		<comments>http://kara.allthingsd.com/20090810/vmware-forks-over-420-million-for-springsource/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 20:22:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17271</guid>
		<description><![CDATA[It's certainly acquisition fever in Silicon Valley today. After it was announced that Facebook had bought FriendFeed, now comes the news that VMware has purchased SpringSource, a privately held enterprise and Web application development and management cloud computing start-up.

The price? That would be $420 million in cash and stock.

With the purchase of Spring Source, Palo Alto-based VMware--which is a top player in the virtualization space--is adding to its cloud-computing application-management strength and also its ties to the open-source community.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/springsource.png"><img src="http://kara.allthingsd.com/files/2009/08/springsource.png" alt="springsource" title="springsource" width="224" height="92" class="alignright size-full wp-image-17348" /></a></p>
<p>It&#8217;s certainly acquisition fever in Silicon Valley today.</p>
<p>After it was announced that that social networking giant Facebook had bought online content sharing start-up FriendFeed, now comes the news that VMware has purchased SpringSource, a privately held enterprise and Web application development and management cloud computing start-up.</p>
<p>The price? That would be $420 million in cash and stock.</p>
<p>While the blogosphere&#8211;including BoomTown&#8211;will inevitably find the FaceFeed deal more riveting, this one is obviously more important.</p>
<p>With the purchase of San Mateo, Ca.-based SpringSource, Palo Alto, Calif.-based,  VMware&#8211;which is a top player in the virtualization space&#8211;is adding to its cloud-computing application-management strength and its ties to the open-source community.</p>
<p>Said VMware in a press release about the five-year-old SpringSource buy:</p>
<p>&#8220;VMware will acquire SpringSource for approximately $362 million in cash and equity plus the assumption of approximately $58 million of unvested stock and options. The acquisition has been approved by SpringSource&#8217;s stockholders and is expected to close in the third quarter of 2009, subject to customary closing conditions.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/podtech_vmware_vdi_virtualization_2.jpg"><img src="http://kara.allthingsd.com/files/2009/08/podtech_vmware_vdi_virtualization_2-250x140.jpg" alt="podtech_vmware_vdi_virtualization_2" title="podtech_vmware_vdi_virtualization_2" width="250" height="140" class="alignleft size-medium wp-image-17361" /></a></p>
<p>Here&#8217;s the full press release from VMware (plus, here is a <a href="http://blog.springsource.com/2009/08/10/springsource-chapter-two/">link to a blog post by SpringSource CEO Rod Johnson</a>:</p>
<blockquote class="memo"><p><strong>VMware to Acquire SpringSource</p>
<p>Company Adds Modern Application Platform to Cloud Infrastructure Strategy</strong></p>
<p>PALO ALTO, Calif., August 10, 2009&#8211;VMware, Inc., (NYSE: VMW), the global leader in virtualization solutions from the desktop through the datacenter and to the cloud, today announced a major step forward in its journey to help simplify IT by entering into a definitive agreement to acquire privately held SpringSource, a leader in enterprise and web application development and management. VMware and SpringSource plan to deliver compelling new solutions that enable companies to more efficiently build, run and manage applications within both internal and external cloud architectures.</p>
<p>&#8220;Today&#8217;s modern computing environments are moving to an application and data-centric world powered by state of the art virtualized and cloud computing platforms,&#8221; said Paul Maritz, president and chief executive officer, VMware. &#8220;The combination of SpringSource and VMware capitalizes on this shift and places us right at the intersection of the most important forces in the software market today&#8211;virtualization, modern application frameworks and cloud computing.&#8221;</p>
<p>VMware will acquire SpringSource for approximately $362 million in cash and equity plus the assumption of approximately $58 million of unvested stock and options. The acquisition has been approved by SpringSource&#8217;s stockholders and is expected to close in the third quarter of 2009, subject to customary closing conditions. </p>
<p>SpringSource is the innovator and driving force behind some of the most popular and fastest growing open source developer communities, application frameworks, runtimes, and management tools. In just five years, SpringSource has established a presence in a majority of the Global 2000 companies, and is rapidly delivering a new generation of commercial products and services. VMware plans to continue to support the principles that have made SpringSource solutions popular: the interoperability of SpringSource software with a wide variety of middleware software, and the open source model that is important to the developer community.</p>
<p>Together, VMware and SpringSource plan to further innovate and develop integrated Platform as a Service (PaaS) solutions that can be hosted at customer datacenters or at cloud service providers. These solutions will allow customers to rapidly build new enterprise and web applications and run and manage these applications in the same dynamic, scalable and cost-efficient vSphere-based internal or external clouds that can also host and manage their existing applications, providing an evolutionary path to the future. Forrester Research expects the emerging and rapidly growing PaaS market to expand to $15B by 2016. (Platform-As-A-Service Market Sizing, July 13, 2009)</p>
<p> &#8220;VMware has led the modernization of datacenter infrastructures through innovative virtualization and cloud architectures, providing customers with cost savings, agility and choice,&#8221; said Rod Johnson, chief executive officer, SpringSource. &#8220;The SpringSource team and community are committed to revolutionizing the way companies build, run and manage applications. By combining forces, I&#8217;m confident that we’ll be able to deliver a set of truly remarkable solutions that dramatically simplify enterprise IT.&#8221;</p>
<p><strong>Background on SpringSource</strong></p>
<p>SpringSource is at the forefront of &#8220;lean software,&#8221; a concept that is being rapidly adopted by enterprises focused on dramatically cutting cost and complexity, increasing productivity, and accelerating the delivery of high-quality, business-critical applications. SpringSource’s offerings and their underlying open-source technologies are uniquely able to address a wide range of corporate, web and commercial applications through a dynamic, yet consistent architecture. SpringSource counts a majority of the Global 2000 as current customers, and has a rapidly growing business delivering support, training and commercial software based on the well-known open source technologies and communities led by SpringSource: </p>
<p>The Spring Framework is the leading enterprise Java programming model; currently supporting half of all enterprise Java projects and used by approximately two million developers worldwide. The Spring Framework provides a high productivity, lightweight programming environment that makes applications portable across open source and commercial application server environments from IBM, Oracle and others.</p>
<p>Apache Tomcat is the world&#8217;s most widely used Java application server, deployed at more than 60% of all organizations running Java server applications. SpringSource is the key contributor to and maintainer of Tomcat and is responsible for more than 95% of the bug fixes over the past two years.</p>
<p>SpringSource leads Groovy and Grails, a rapidly growing dynamic language and Web application framework, each with more than 70,000 downloads per month. Together, Groovy and Grails deliver the rapid application productivity of Ruby on Rails for web applications, while maintaining skill-set and infrastructure compatibility with Java Virtual Machine (JVM) environments. </p>
<p>With more than 3,500 deployments worldwide, SpringSource&#8217;s Hyperic application monitoring and management tools are recognized as among the leading open source offerings in the space. In March, SpringSource/Hyperic was named one of Gartner’s &#8220;Cool Vendors in Cloud Computing Management and Professional Services.&#8221;</p></blockquote>
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		<title>Mozilla Chairman Mitchell Baker and CEO John Lilly: The Full D7 Session</title>
		<link>http://kara.allthingsd.com/20090708/mozilla-chairman-mitchell-baker-and-ceo-john-lilly-the-full-d7-session/</link>
		<comments>http://kara.allthingsd.com/20090708/mozilla-chairman-mitchell-baker-and-ceo-john-lilly-the-full-d7-session/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 08:27:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Mitchell Baker]]></category>
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		<category><![CDATA[open source]]></category>
		<category><![CDATA[session]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15534</guid>
		<description><![CDATA[As CEO and chairman of Mozilla, respectively, John Lilly and Mitchell Baker have overseen the huge growth of Firefox, the popular open-source browser.

The pair talk about this and more in an interview with Walt Mossberg at the seventh D: All Things Digital conference.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/548622268_qyidt-mjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/548622268_qyidt-mjpg-199x300.jpg" alt="548622268_qyidt-mjpg" title="548622268_qyidt-mjpg" width="199" height="300" class="alignright size-medium wp-image-15536" /></a></p>
<p>As CEO and chairman of Mozilla, respectively, <a href="http://d7.allthingsd.com/speakers/john-lilly/">John Lilly</a> and <a href="http://d7.allthingsd.com/speakers/mitchell-baker/">Mitchell Baker</a> have overseen the huge growth of Firefox, the innovative open-source browser.</p>
<p>With almost 23 percent of the Web browser market in recent surveys, it is the second most popular of such software globally, after Microsoft (MSFT) Internet Explorer, which holds just over 66 percent.</p>
<p>But there other competitors too, including Apple (AAPL) and now Mozilla partner Google (GOOG), which is bearing down upon it with its latest “don’t-be-evil” browser bulldozer, Chrome.</p>
<p>The <a href="http://d7.allthingsd.com/20090528/d7-interview-mitchell-baker-and-john-lilly/">pair talk about all this and more in an interview</a> with Walt Mossberg at the seventh <strong>D: All Things Digital</strong> conference.</p>
<p>Here&#8217;s the video of the full <strong>D7</strong> session:</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BB273E5E-089D-4897-B5A6-BFBFD01EA440&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BB273E5E-089D-4897-B5A6-BFBFD01EA440}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
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		<title>Today in Mountain View: The Google Chrome Browser Is Released Into the Wild (and to the Wilding Media)</title>
		<link>http://kara.allthingsd.com/20080902/tomorrow-in-mountain-view-the-google-chrome-browser-is-released-into-the-wild-and-to-the-wilding-media/</link>
		<comments>http://kara.allthingsd.com/20080902/tomorrow-in-mountain-view-the-google-chrome-browser-is-released-into-the-wild-and-to-the-wilding-media/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 07:15:51 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[comic book]]></category>
		<category><![CDATA[Dabney Coleman]]></category>
		<category><![CDATA[David Lightman]]></category>
		<category><![CDATA[Defcon]]></category>
		<category><![CDATA[Ferdinand]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[Joe Gillis]]></category>
		<category><![CDATA[John McKittrick]]></category>
		<category><![CDATA[Joshua]]></category>
		<category><![CDATA[Matthew Broderick]]></category>
		<category><![CDATA[Michael Phelps]]></category>
		<category><![CDATA[Mountain View]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[pool]]></category>
		<category><![CDATA[Sunset Boulevard]]></category>
		<category><![CDATA[War Games]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[William Holden]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3111</guid>
		<description><![CDATA[Later this morning, the media circus has been summoned to the Googleplex in Mountain View for a look-see at Google's new Chrome browser and a chitchat with Google about the meaning of it all.

(Also, a 100 percent chance of both free comics and tasty organic snacks too!)

And Chrome, the shiny code name of the project, which stuck as the brand name, will also be going out to the world at large right after that.

BoomTown will be doing a video report, of course. But, until then, I have decided to forgo writing the expected long, long, long, long what-the-new-Google-browser-represents-for-geekkind thumbsucker for a much shorter version.]]></description>
			<content:encoded><![CDATA[<p>Later his morning, the media circus has been summoned to the Googleplex in Mountain View for a look-see at Google&#8217;s new Internet browser and a chitchat with execs about the meaning of it all.</p>
<p>(Also, while there is only a 54 percent chance of being lectured to by the Big Brains of Google, there is a 100 percent chance of both <a href="http://kara.allthingsd.com/20080901/heres-the-google-chrome-browser-comic-book-hey-microsoft-kaa-pow/">free comic books</a> and tasty organic snacks!)</p>
<p>And <a href="http://kara.allthingsd.com/20080901/google-ignites-a-new-browser-war-with-microsoft-by-unveiling-one-of-its-own/">Chrome</a>, the shiny code name of the project, which has stuck as the brand name, will also be going out to the world at large&#8211;100 countries, that is&#8211;right after that.</p>
<p>BoomTown is bringing the trusty Flip video camera to make some Silicon Valley memories, and will render a full report about what&#8217;s what.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/aferdi.jpg"><img src="http://kara.allthingsd.com/files/2008/09/aferdi-255x300.jpg" alt="" title="aferdi" width="200" height="250" class="alignright size-medium wp-image-3116" /></a></p>
<p>But until then, I have decided to forgo writing the expected long, long, long, <em>long</em> what-the-new-Google-browser-represents-for-geekkind thumbsucker.</p>
<p>Instead, here is my three-part short version about Google&#8217;s new piece of open-source software to navigate the Internet, using my favored cultural references:</p>
<p><strong>1.)</strong> Google=Red cape and and way too many picador lances. Microsoft=Really angry bull (not at all flower-sniffing Ferdinand-like).</p>
<p><strong>2.)</strong> Remember &#8220;War Games&#8221; and the then-cute Matthew Broderick as teen nerd David Lightman, playing Global Thermonuclear War with the supercomputer called Joshua, and then being told the consequences of that by head government techie John McKittrick (Dabney Coleman)?</p>
<p>If not, here&#8217;s some dialog from the movie that is now apt, if you imagine Google (GOOG) as David and Microsoft (MSFT) as Joshua:</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/079283846701_sclzzzzzzz_.jpg"><img src="http://kara.allthingsd.com/files/2008/09/079283846701_sclzzzzzzz_-203x300.jpg" alt="" title="079283846701_sclzzzzzzz_" width="150" height="250" class="alignleft size-medium wp-image-3113" /></a></p>
<p><strong>McKittrick:</strong> See that sign up here&#8211;up here. &#8220;Defcon.&#8221; That indicates our current defense condition. It should read &#8220;Defcon 5,&#8221; which means peace. It&#8217;s still on 4 because of that little stunt you pulled. Actually, if we hadn&#8217;t caught it in time, it might have gone to Defcon 1. You know what that means, David?<br />
<strong>David Lightman:</strong> No. What does that mean?<br />
<strong>McKittrick:</strong> World War Three.</p>
<p><strong>3.)</strong> And, last, if Google&#8217;s Chrome browser does not take off on all the hot-air hype, isn&#8217;t outstanding as a product and does not make a substantial dent in Microsoft&#8217;s overwhelming market share in the browser market, I&#8217;d point to one of the best opening lines from &#8220;Sunset Boulevard&#8221;&#8211;the one with Joe Gillis (William Holden) narrating about himself post-mortem as a floating corpse:</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/pool.jpg"><img src="http://kara.allthingsd.com/files/2008/09/pool-300x225.jpg" alt="" title="pool" width="200" height="175" class="alignright size-medium wp-image-3114" /></a></p>
<p>&#8220;The poor dope&#8211;he always wanted a pool. Well, in the end, he got himself a pool.&#8221;</p>
<p>Well, Google has got itself an Olympic-sized pool now!</p>
<p>We kid! Google&#8217;s in no danger of foundering, given that its search business still dominates, and quite profitably, of course.</p>
<p>But for all the halo of that, Google has never had any other similar true home run with any of the other products it has released so far.</p>
<p>And to portray Chrome as a Windows killer&#8211;which some are quite incorrectly doing&#8211;is not the kind of image Google should encourage.</p>
<p>Nonetheless, with this move, the search giant has certainly stepped into the spotlight more than it ever has (and this is a company that&#8211;let&#8217;s be honest&#8211;never misses a chance to frolic and show off in that spotlight).</p>
<p>So, with these loftier ambitions, I think it is fair to say that this time Google had better be ready to actually perform better than Michael Phelps.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Mozilla's CEO John Lilly Speaks!</title>
		<link>http://kara.allthingsd.com/20080730/mozillas-john-lilly-speaks/</link>
		<comments>http://kara.allthingsd.com/20080730/mozillas-john-lilly-speaks/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 18:01:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[John Lilly]]></category>
		<category><![CDATA[Mike Schroepfer]]></category>
		<category><![CDATA[Mitchell Baker]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[start-up]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2456</guid>
		<description><![CDATA[I met John Lilly last October on a decidedly odd techie scavenger hunt in Hawaii-- trapped in a van all day while searching for tikis and such, as if we were a geek Brady Bunch (yes, BoomTown works that hard for you)--and found him to be just the kind of quietly intelligent, thoughtful and self- effacing digital exec that Silicon Valley could use a lot more of in these often frivolous, look-at-me Web 2.0 days.

Soon after, in January, Lilly was named CEO of Mozilla Corporation, after serving its its COO, taking over for Mitchell Baker, who remains its chairman. Mozilla just launched its Firefox 3 browser to much success.

Here's my video interview with him about where Mozilla is going next.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/07/mozilla.png"><img src="http://kara.allthingsd.com/files/2008/07/mozilla-300x263.png" alt="" title="mozilla" width="250" height="210" class="alignright size-medium wp-image-2459" /></a></p>
<p>I met John Lilly last October on a decidedly <a href="http://kara.allthingsd.com/20071025/kara-visits-the-lobby-in-hawaii/">odd techie scavenger hunt in Hawaii</a>&#8211;trapped in a van all day while searching for tikis and such, as if we were a geek Brady Bunch (yes, BoomTown works <em>that</em> hard for you)&#8211;and found him to be just the kind of quietly intelligent, thoughtful and self-effacing digital exec that Silicon Valley could use a lot more of in these often frivolous, look-at-me Web 2.0 days.</p>
<p>Soon after, in January, he was named CEO of Mozilla Corporation, after serving as its COO. Lilly took over from Mitchell Baker, who remains Mozilla&#8217;s chairman.</p>
<p>The open-source software nonprofit foundation, also a for-profit start-up, is most famous for its red dragon logo and, more importantly, its increasingly popular Firefox browser, whose share has steadily increased since it debuted in late 2004.</p>
<p>Here&#8217;s my video interview with him about what&#8217;s next:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1699141879}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p><span id="more-2456"></span></p>
<p>Firefox now has about an 18-percent share, which has climbed from 11 percent just two years ago&#8211;against Microsoft&#8217;s (MSFT) Internet Explorer browser juggernaut with 74 percent and Apple&#8217;s (AAPL) Safari browser with 6 percent. </p>
<p>Mozilla&#8217;s recent launch of Firefox 3 should help it grow further, even though IE 8 will soon emerge out of beta too.</p>
<p>But on its record-setting debut day in mid-June, there were 8.3 million downloads of Firefox 3 in 24 hours. Current overall downloads have just moved past 50 million.</p>
<p>That means more money in the bank, although mostly from Google (GOOG), which pays Mozilla royalties for Google ad clicks that come from Firefox searches (Google is the default search box on the browser).</p>
<p>All is not sunshine and daisies, of course.</p>
<p>Besides having to keep up the innovation, Mozilla also has to keep up its technical prowess&#8211;despite the fact that it is not likely to go public and shower employees with giant gobs of overhyped stock, given its unusual status as both a profit and nonprofit. </p>
<p>In addition, in case you haven&#8217;t noticed, the start-up game is still rocking and it remains awfully enticing to jump into the ever-crowded pool.</p>
<p>For example, Mozilla lost Engineering VP Mike Schroepfer last week to Facebook, where he will be the social-networking site&#8217;s director of engineering.</p>
<p>But Lilly took that departure calmly, wishing him well in a <a href="http://john.jubjubs.net/2008/07/28/thanks-mike/">classy way on his own blog</a>, just as he seems to do most things. </p>
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		<title>Kara Visits Mozilla HQ!</title>
		<link>http://kara.allthingsd.com/20080730/kara-visits-mozilla-hq/</link>
		<comments>http://kara.allthingsd.com/20080730/kara-visits-mozilla-hq/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 18:00:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[dragon]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[John Lilly]]></category>
		<category><![CDATA[Landings Drive]]></category>
		<category><![CDATA[Mountain View]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[start-up]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2457</guid>
		<description><![CDATA[Before John Lilly got the CEO job at Mozilla, I had visited the HQ of the the open-source software nonprofit foundation (and, at the same time, a for-profit startup)--famous for its increasingly popular Firefox browser and red dragon logo--on Landings Drive in Mountain View.

I toured the place and took video note of a freakishly large sculpture made of soda cans and the biggest couch I have ever seen. In other words, just another typical Silicon Valley company.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/07/mozilla_firefox_readerszone.jpg"><img src="http://kara.allthingsd.com/files/2008/07/mozilla_firefox_readerszone.jpg" alt="" title="mozilla_firefox_readerszone" width="244" height="241" class="alignright size-medium wp-image-2458" /></a></p>
<p>Before John Lilly got the CEO job at Mozilla Corporation, I had visited the HQ of the the open-source software nonprofit foundation and also a for-profit start-up&#8211;famous for its increasingly popular Firefox browser (logo pictured here) and red dragon logo&#8211;on Landings Drive in Mountain View.</p>
<p>I toured the place and took video note of a freakishly large sculpture made of soda cans and the biggest couch I have ever seen. In other words, just another typical Silicon Valley company.</p>
<p>Here&#8217;s an inside look at Mozilla HQ:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1688114667}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>WordPress's Matt Mullenweg Speaks!</title>
		<link>http://kara.allthingsd.com/20080425/wordpress-matt-mullenweg-speaks/</link>
		<comments>http://kara.allthingsd.com/20080425/wordpress-matt-mullenweg-speaks/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 13:15:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Akismet]]></category>
		<category><![CDATA[Automattic]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Matt Mullenweg]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Six Apart]]></category>
		<category><![CDATA[WordPress.com]]></category>
		<category><![CDATA[WordPress.org]]></category>
		<category><![CDATA[Yossi Vardi]]></category>
		<category><![CDATA[ZDNet]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080425/wordpress-matt-mullenweg-speaks/</guid>
		<description><![CDATA[This week, I had lunch with one of the nicest young Web entrepreneurs around the scene, WordPress Founder Matt Mullenweg.
We use a custom WordPress.com installation for this site, which has worked out well for us, and the start-up also hosts AllThingsD.com. We also got a very nice hoodie.
In all seriousness, the company started as an [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/04/images2.jpeg' alt='wordpress' /></p>
<p>This week, I had lunch with one of the nicest young Web entrepreneurs around the scene, <a href="http://www.wordpress.com">WordPress</a> Founder Matt Mullenweg.</p>
<p>We use a custom WordPress.com installation for this site, which has worked out well for us, and the start-up also hosts AllThingsD.com. We also got a very nice hoodie.</p>
<p>In all seriousness, the company started as an open-source blogging software project at WordPress.org with Mullenweg as founding developer, while WordPress.com is for-profit and is run by Mullenweg and others at a start-up called Automattic.</p>
<p>Mullenweg came to San Francisco from his hometown of Houston to work on WordPress and other projects for CNET in 2004. He left a year later to work full-time on the development of WordPress.</p>
<p>It and others like it quickly rode the wave of an ever-growing trend of self-publishing, which has been increasingly embraced by both the single person writing about their cat to the large-scale media companies looking to develop more dynamic properties online.</p>
<p>WordPress and Automattic (which also runs Akismet, an anti-comment and trackback spam software service) has been the frequent target of takeover speculation. </p>
<p>But, while Automattic has reportedly considered those options, as well as hooking up with other companies like Sphere (which was just bought for $35 million in cash by AOL [TWX]), Mullenweg seems just as determined to build out his simple publishing platform, by adding ad networks and all sorts of bells and whistles to the offerings.</p>
<p>In fact, WordPress competitor Six Apart did just that last week with its acquisition of the New York-based ad, design and consulting services firm Apperceptive.</p>
<p>So I will bet Mullenweg probably has some news of his own, when he gives a short speech at the Web 2.0 Expo in San Francisco this morning.</p>
<p>We&#8217;ll see, but in this video, Mullenweg talks with BoomTown&#8211;after we admit to an obvious man crush on him&#8211;about the progress in the blog-publishing arena and where it is all going.</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1519734408}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Open Season at Yahoo?</title>
		<link>http://kara.allthingsd.com/20080418/open-season-at-yahoo/</link>
		<comments>http://kara.allthingsd.com/20080418/open-season-at-yahoo/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 07:03:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Ari Balogh]]></category>
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		<category><![CDATA[Jeremy Zadwodny]]></category>
		<category><![CDATA[Jerry Yang]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080418/open-season-at-yahoo/</guid>
		<description><![CDATA[According to several sources close to Yahoo, the company will outline in much more detail its open-platform strategy next week, in its efforts to keep its cred as a big supporter of openness and also show it has a clear path to reinvigorate itself despite current turmoil.

Yahoo has been accelerating its open activities of late, mostly related to its search and ad infrastructure.]]></description>
			<content:encoded><![CDATA[<p>According to several sources close to Yahoo, the company will outline in much more detail its open-platform strategy next week, in its efforts to keep its cred as a big supporter of openness and also show it has a clear path to reinvigorate itself despite current turmoil.</p>
<p>Yahoo (YHOO) has been accelerating its open activities of late, mostly related to its search and ad infrastructure.</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/_user_12799.jpg' alt='aribalogh' /></p>
<p>But, in his appearance at the Web 2.0 Expo in San Francisco next Thursday morning at a keynote speech titled &#8220;Yahoo and Open Platforms,&#8221; sources said Yahoo CTO Ari Balogh (pictured here) will sketch out a more significant broadening out of its open platform plans, which would touch consumers more directly.</p>
<p>That could include opening up everything from communications tools like mail to content to all sorts of products Yahoo offers its users to third-party developers.</p>
<p>In addition, the company plans to make as much of those and its own offerings more distributed, sending it all back out to the Web.</p>
<p>This kind of conceptual shift is something many have felt Yahoo has needed to do in a bolder manner, as consumer interest in massive centralized portals like Yahoo has waned. </p>
<p>The move, in many ways, has shades of what Facebook did last year when it opened its platform up to third-party developers, but also includes a vision of a more widgetized and social Yahoo, and a Yahoo available everywhere.</p>
<p>While Yahoo will not specify a date when all this will roll out, sources said Yahoo had hoped to have much of it in place by the end of the year.</p>
<p>This increasingly massive job of opening up more and more of the Yahoo platform to third-party developers and make its own products, APIs, code and content more highly distributed is being led by Balogh.</p>
<p>Balogh came to Yahoo from VeriSign, just days before Microsoft (MSFT) leveled its unsolicited takeover bid at the company. </p>
<p>Working with Yahoo Co-Founder and tech guru David Filo, Balogh has been given high marks from many sources I talked to within the company for bringing a faster-paced style than under longtime Yahoo CTO Farzad Nazem, who retired a year ago.</p>
<p>At the time, many felt Yahoo&#8217;s technology efforts had drifted under Nazem, whose internal nickname was &#8220;Zod,&#8221; as <a href="http://kara.allthingsd.com/20070604/yahoos-tech-mission-impossible/">BoomTown reported back in June of 2007</a>.</p>
<p>Setbacks in its Panama project to rehaul its online search-ad technology and a slowness in focusing on Web 2.0 distributed technologies have clearly contributed to Yahoo&#8217;s current predicament, in which its long-suffering stock declined enough to give Microsoft an opportunity to make its move on Yahoo.</p>
<p>Under that backdrop, Balogh is under intense pressure to deliver on one of CEO and Co-Founder Jerry Yang&#8217;s key focuses for Yahoo that he reiterated in a letter he sent on Feb. 14 to shareholders after Yahoo rejected Microsoft&#8217;s offer.</p>
<p>Underscoring the need to make Yahoo a &#8220;starting point&#8221; and a &#8220;must-buy&#8221; ad platform, Yang noted: &#8220;These key strategies will be enhanced by our adoption of new, more open technology platforms that will encourage the development of new applications and the involvement of third-party developers&#8211;and help enrich the user experience.&#8221;</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/hadoop-logo-1-tm.jpg' alt='hadoop' class='alignleft' /></p>
<p>While it does not get the credit it probably deserves, Yahoo has been moved squarely into the open-source space and, in fact, has made a series of announcements since the Microsoft bid from its implementation of Apache&#8217;s Hadoop in its search product to its support of the Google-led OpenSocial initiative to its recently announced AMP!, an ad-management software shipping this summer.</p>
<p>AMP!, said Yahoo, would allow &#8220;ad networks, through an open set of APIs, to innovate on top of the transparent marketplace.&#8221;</p>
<p>Yahoo Technology Evangelist <a href="http://jeremy.zawodny.com/blog/archives/010099.html">Jeremy Zawodny might have signaled even more announcements in his well-read blog in mid-March</a>, in fact, when he noted that Yahoo was a longtime proponent of open platforms and open-source technology.  </p>
<p>Wrote Zawodny, who declined to speak to me yesterday about any further open initiatives, due to its quiet period around earnings next week, wrote on March 14:</p>
<p>&#8220;We&#8217;ve been on the openness road for a long, long time at Yahoo. And we take it rather seriously. Sometimes it hasn&#8217;t been as visible as others, but believe me, the trend is quite clear when you look at all the data. The Open Source adoption and work. The APIs. The way we communicate with users and partners. The Blogs. The RSS feeds&#8230;You&#8217;ll be reading more and hearing more about openness at Yahoo from me and Yahoo&#8217;s much higher up the food chain in the coming months.</p>
<p>Anyone who knows me knows that I come from open source roots and am a big proponent of opening things up more and more. I&#8217;d have left Yahoo years ago if I didn&#8217;t see it happening.&#8221;</p>
<p>Added Zawodny with some mystery: &#8220;If you think the last few weeks are big, you haven&#8217;t seen anything yet! <img src='http://kara.allthingsd.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> &#8220;</p>
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		<title>Former Yahoo Exec to OpenX; OpenX to L.A.</title>
		<link>http://kara.allthingsd.com/20080408/former-yahoo-exec-to-openx-openx-to-la/</link>
		<comments>http://kara.allthingsd.com/20080408/former-yahoo-exec-to-openx-openx-to-la/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 05:55:18 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[First Round Capital]]></category>
		<category><![CDATA[Index Ventures]]></category>
		<category><![CDATA[James Bilefield]]></category>
		<category><![CDATA[Jon Miller]]></category>
		<category><![CDATA[Mangrove Capital]]></category>
		<category><![CDATA[O'Reilly AlphaTech Ventures]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[OpenAds]]></category>
		<category><![CDATA[OpenX]]></category>
		<category><![CDATA[Tim Cadogan]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080408/former-yahoo-exec-to-openx-openx-to-la/</guid>
		<description><![CDATA[Former Yahoo Senior Vice President Tim Cadogan will take the CEO job at OpenX, the popular open-source ad server start-up, backed by Index Ventures, Accel Partners and others.
As part of the change, the company will move from its London HQ to Los Angeles. OpenX has about 30 employees, including 10 developers in Poland, but not [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/04/logo_openx.png' alt='openx' /></p>
<p>Former Yahoo Senior Vice President Tim Cadogan will take the CEO job at <a href="http://www.openx.org">OpenX</a>, the popular open-source ad server start-up, backed by Index Ventures, Accel Partners and others.</p>
<p>As part of the change, the company will move from its London HQ to Los Angeles. OpenX has about 30 employees, including 10 developers in Poland, but not all will be moving West.</p>
<p><span id="more-1699"></span></p>
<p>Cadogan was with Yahoo (YHOO) for five years, in its search unit and later as SVP for ad products, including playing an important role in the launch of its Panama ad search product. Previously, he was an early member of the GoTo.com team and went to Yahoo just before it acquired Overture.</p>
<p>Cadogan will now run OpenX (which recently changed its name from OpenAds), which makes the leading open-source ad serving software, catering to about 30,000 Web publishers on 100,000 Web sites in more than 100 countries.</p>
<p>Until now, OpenX has been helmed by James Bilefield, another former Yahoo exec, who was also VP of Global Business Development and GM of European operations for Skype. </p>
<p>OpenX has raised about $21 million in funding since 2007. Besides Index and Accel, other investors include First Round Capital, Mangrove Capital and O&#8217;Reilly AlphaTech Ventures. Former AOL head Jon Miller also recently joined its board as chairman.</p>
<p>&#8220;With open-source software, there is a lot of potential for business disruption and to open up the market,&#8221; said Cadogan in an interview with BoomTown from London. &#8220;You have not really seen open-source models really applied to the ad space until now&#8230;but there is a big business in giving publishers a really robust offering and a platform where they can also share what they build.&#8221;</p>
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		<title>Yahoo Buys Zimbra for $350 Million</title>
		<link>http://kara.allthingsd.com/20070917/yahoo-zimbra/</link>
		<comments>http://kara.allthingsd.com/20070917/yahoo-zimbra/#comments</comments>
		<pubDate>Mon, 17 Sep 2007 18:09:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[BlueLithium]]></category>
		<category><![CDATA[Brad Garlinghouse]]></category>
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		<category><![CDATA[email]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Zimbra]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070917/yahoo-zimbra/</guid>
		<description><![CDATA[Yahoo is set to make yet another acquisition&#8211;this time of white-label open-source email provider Zimbra. Sources close to the deal said that the Internet portal will pay $350 million, considerably upward of its most recent valuation, for the email and calendar provider.

Backed by Benchmark Partners, Redpoint Ventures and Accel Partners, San Mateo, Calif.-based Zimbra&#8217;s clients [...]]]></description>
			<content:encoded><![CDATA[<p>Yahoo is set to make yet another acquisition&#8211;this time of white-label open-source email provider <a href="http://www.zimbra.com/">Zimbra</a>. Sources close to the deal said that the Internet portal will pay $350 million, considerably upward of its most recent valuation, for the email and calendar provider.</p>
<p><img src='http://kara.allthingsd.com/files/2007/09/zimbracommunity2.png' alt='zimbra_logo' /></p>
<p>Backed by Benchmark Partners, Redpoint Ventures and Accel Partners, San Mateo, Calif.-based Zimbra&#8217;s clients include Comcast, many ISPs and a number of colleges. The Wall Street Journal&#8217;s <a href="http://online.wsj.com/article_email/SB116338621999421269-lMyQjAxMDE3NjEzNzMxODc2Wj.html">Robert A. Guth wrote about the company</a> last year.</p>
<p>In a <a href="http://gigaom.com/2007/05/07/comcast-smartzone/">post by Om Malik on his GigaOm blog</a>, he noted: &#8220;The Zimbra-built email client marries the email and calendaring applications with visual voicemail, and eventually will tie into other Comcast triple-play services.&#8221;</p>
<p>Yahoo&#8217;s been on a bit of an acquistion roll of late, <a href="http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/">grabbing behavioral ad network BlueLithium</a> for $300 million earlier this month and <a href="http://kara.allthingsd.com/20070914/day-59-yahoo-buys-buzztracker/">news aggregator BuzzTracker</a> last week for $5 million.</p>
<p>Yahoo CEO Jerry Yang continues on his 100-day march&#8211;and now seems to be making a number of interesting moves.</p>
<p>The acquisition was within Yahoo Senior Vice President Brad &#8220;Peanut Butter Manifesto&#8221; Garlinghouse&#8217;s unit.</p>
<p>Yahoo is briefing reporters today on the deal, but left BoomTown off the list. Big mistake, as it just makes us cranky and bored!</p>
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