For the last month or so, the Google homepage has played with the famous colored-letter logo by morphing it into a sci-fi in-joke and later adding another “l” to indicate the company’s 11th birthday.

The former–which included logos with alien spaceships and crop circles–was to honor writer H.G. Wells, author of “War of the Worlds” and other science fiction.

Now, a portrait of Mahatma Gandhi–the Indian leader whose 140th birthday anniversary is today–has become the “G” in the logo. (If you click on the image, it links to a search for his last name.)

While the impulse to do so seems hard to resist, I am not quite sure I much like Google (GOOG)–even with good intentions to educate and honor–using the image of one of the world’s great political leaders and peace advocates as a letter on a search service homepage, even if it will be seen worldwide.

(The poor Gosselin kids as a “G”? Oprah as an “O”? Liza Minelli as an “L”? I am totally down with that!)

Then again, I might be a tad grumpy on this issue since I also didn’t like Gandhi’s photo being used in that “Think Different” Apple (AAPL) marketing campaign more than a decade ago, which made him seem like some sort of advertising pitchman.

In any case, here’s the real thing to truly appreciate his impact on this world–Gandhi’s actual voice in his famous “One World” speech in 1931:

Please see this disclosure related to me and Google.

As the wind-up act for the Financial Analyst Day at Microsoft today, its CFO, Chris Liddell, took the stage to try to put a shine on weak financial results that the software giant recently reported.

“So, what genetic disposition do you need to be a CFO? Essentially, you need to be miserable, you need to be the sort of person who takes drinks away from people at the end of a party,” said Liddell. “So, you know, my colleagues who have been giving you drinks all day, have told me to come out here and take most of them away from you.”

This was an unusually charming opening for typically dull CFOs, made even more so since it was delivered in Liddell’s jaunty New Zealand-Hobbit accent, which turns words like “share” into “sheeaar” and “schedule” into “shed-you-all.”

But no matter how cute the delivery, Liddell could not make the recent financial performance at Microsoft (MSFT) look adorable. The company missed revenue estimates by $1 billion in its most recent quarter.

Said Liddell: “And, not surprisingly, from a revenue point of view, it turned out to be a fundamentally different year than we thought it would. So, when I stood up here last year and said we thought our revenue would grow, it actually shrunk by three percent.”

Liddell dubbed the new economic situation the “new normal,” which sounds like it could be the topic on an “Oprah” show.

Still, Liddell, who has been a grumpier CFO than most during this econalypse–I once dubbed him “Glum Chris at the Recessiondome”–was more positive going forward.

“I can’t say this is good that we’re still down relative to where we were a year ago,” he said. “But, on a relative basis, it was a reasonable year from a shareholder value point of view, given the context of the environment that we had.”

Liddell said Microsoft was now operating in a “reset” mode, a term often used by Microsoft CEO Steve Ballmer.

“The economic path that we are all going to face, regardless of any industry, is going to be relatively subdued compared to what we’ve been through,” he said. “So, those companies that are going to drive superior shareholder value in the new environment are not only going to be the ones that mapping the reset in a very good way, but are going to manage the new normal in a particular way as well.”

That means having cash, controlling costs, pushing for innovation and market share, said Liddell.

He forgot to add judicious coupon-clipping!

After he was done, Liddell was joined onstage for an executive Q&A by Ballmer, COO Kevin Turner, Online Services President Qi Lu and, finally, Chief Software Architect Ray Ozzie, who was apparently in the special guest star role for this year’s meeting.

It was emceed by investor relations guy Bill Koefoed, who I must admit, is not even close to as dull as he is when reading all that legal mumbo-jumbo at quarterly earnings call.

(Even to my assistant Ed–to whom Koefoed’s voice is like Valium, since I listen to those calls on a speakerphone at All Things Digital HQ, and it puts him into a deep stupor.)

There were various questions for the execs–all men, by the way, although who’s counting? Well, okay, me!–including:

* Whether Microsoft might make more acquisitions.

“We don’t acquire as a strategy,” said Ballmer flatly.

* Its relationship with Yahoo (YHOO) going forward and if it might lead to even closer ties.

“If there was an implicit question are we interested in a full acquisition, the answer is no. Yahoo is happy to be independent, we’re happy to be independent, we’re delighted with search partnership,” said Ballmer even more flatly.

There were also a whole bunch of financial questions, most on the far side of wonky. Ozzie spoke only briefly about big computing ideas, which is his job at the software giant.

And then it was over and he and the other big execs headed for cocktails with those gathered.

And, last I saw, Liddell was not wrestling any drinks from the attendees. Not yet, at least.

Here’s a priceless video segment from David Letterman’s “Late Show” last night, as he is taught how to use Twitter by actor Kevin Spacey.

After asking how much it costs and noting that he could get anyone on Manhattan’s 57th Street to say hello just as much as Spacey could get tweets from his 800,000 followers, Letterman officially declares Twitter a “waste of time.”

Perhaps so, but it also makes for great talk-show schtick.

Here’s the video:

BoomTown is winging it across the country for a Dow Jones event in Chicago–we do our part for the mother ship here at All Things Digital!–so there will not likely be posts today.

That is, unless Yahoo (YHOO) and Microsoft (MSFT) merge, buy Twitter and mount a cavalry attack on the Googleplex (GOOG).

One can dream!

Until Friday then, here are some lovely Chicago-related videos:

Blues Brothers, “Sweet Home Chicago”:

“All That Jazz” from “Chicago”:

What Chicago News Anchors Do During Commercial Breaks:

Tom Cruise Attack on Oprah’s Couch:

Was it more than a month ago that Google was rumored to be in “late-stage negotiations to acquire Twitter”?

Not so much late-stage, I guess, with a gestation period that seems interminable (and BoomTown has been there, so can speak from experience about interminable pregnancies).

In fact, I’m still waiting for the Google (GOOG) takeover news floated inaccurately back then to cross our desk at All Things Digital HQ, although it’s more likely Godot will show up first.

So I guess it should come as no surprise that it was time to fob yet another rumor that yet another moneybags of a company–this time, Apple (AAPL)–is in “late-stage negotiations to buy Twitter.”

You could set your broken-but-right-twice-a-day clock by it, in fact.

But despite very serious interest in Twitter by every company that can afford considering such a thing, getting across that late-stage line would require major investors in the microblogging service to be involved, and they are not as yet.

In fact, both Twitter co-founders, Evan Williams and Biz Stone, are in New York today to attend the 2009 “Time 100″ dinner, which fetes this year’s influential people honorees selected by the magazine. Which they are.

So, if they are in serious talks with Apple, they better grab that award and head on home tout de suite.

In point of fact, talks with Facebook last year were actually the only truly deep sale discussions that Twitter has been involved in, and those went south.

Oh, the very notion of Apple and Twitter is a Techmeme dream-ticket, sure to be chewed over for days on end. (I once considered doing a post that just said “AppleTwitterAppleTwitterAppleTwitter…” for 1,000 words to see how much idiotic traffic I would get.)

But given that it is too good to be true for now, rather than be on the edge of your seat about all these endless, alleged late-stage high jinks, here is a five-step list to cut out and keep when the rumors of “late-stage negotiations” with Microsoft (MSFT), News Corp. (NWS), Verizon (VZ), Yahoo (YHOO), Time Warner (TWX) online unit AOL, Comcast (CMCSA), Cisco (CSCO) and more inevitably show up.

1.) Belle of the Geek Ball

Everyone is indeed actually interested in buying Twitter and each has expressed a proper level of interest to the company’s execs–especially to over-contacted CEO Williams–about said interest.

And, because this is America, a bid for Twitter could come at any time and in any amount.

That’s why Apple has indeed said hello. Why Microsoft’s business development team has been busy formulating a valuation. Why Google’s M&A guy, David Lawee, has called into Twitter’s HQ many times with kind expressions of desire. And why News Corp. execs, including Rupert Murdoch himself, have murmured tweet nothings to the Twitter team.

Please note: This is not the same thing as “late-stage negotiations.” Not at all; so don’t believe such things, as you will see this one coming down the pike for miles (see Step #4 below).

If there ever were an Apple deal to be done, it would not be living in some tidy vacuum.

For example, does one imagine Google CEO Eric Schmidt–who is on the Apple board, much to the FTC’s chagrin, it seems–would decline to enter the fray? Oh, he’d be up to his conflicted eyebrows in it at this point.

(Full disclosure: ATD is also considering making a bid for Twitter, but only if I get to name who is called Chief Twit.)

2.) We Feel Pretty, Oh So Pretty

Twitter’s Williams, as well as Stone, do not really want to sell just yet, given the huge traffic over the last year, goosed even further by the whole Oprah-Ashton Kutcher axis of Tweetvil.

Twitter is growing and growing and growing. Does that mean it has peaked or is just crossing over into the mainstream?

I would say the latter and so would its investors and execs.

I have done a lot of reporting and have found that most of them would like a chance to ride this rocket ship and see if they can prevent it from being a shooting star by figuring out some viable, innovative and lucrative business plan.

“Twitter really could make a lot of money,” said one investor. “And we are not just making that up either.”

Well, phew, because I have been a little worried about that.

3.) We’re Living in a Material World, and I Am a Material Girl

That said, as Madonna sings, a pile of cash is a pile of cash and if one of the suitors makes a big move with $600 million or more in cash, it would be hard for Twitter to completely ignore such an offering.

But, in any case, there will be no late-stage negotiations with one player.

Instead, an epic free-for-all wrestling match to the death would break out among all of them, especially Google and Microsoft.

This will be great for me and all the other tech writers as it will be ugly, competitive and tailor-made for breathless reporting.

Google is the likely winner here, although Microsoft is quite intent on the possibilities of integrating Twitter technology with its business offerings.

Someone will, I can predict with certainty, lose an eye.

4.) All the Single Ladies…Cuz if You Liked It, Then You Should Have Put a Ring on It

And, even with that kind of offer–which I would take in a New York minute, as would some Twitter investors–there is a sense when you talk to Twitter’s founders and investors that they truly believe they are onto some very important interactive communications paradigm shift in the Internet arena with their start-up.

I would have to agree given that the real-time and status-update concepts that Twitter has perfectly touched on are a very important one.

Thus, Twitter would prefer to remain independent for now.

Whether Twitter will prevail or not is never assured, but it would be really a shame if it gave up before the story was over.

5.) And They Lived Happily Ever After

Let’s be honest: There is no real downside here for Twitter.

If the service turns out to be be a flash in the pan and it is not sold for big bucks, Twitter still has heralded a very important new era in the digital industry.

And, if it grows like crazy even more, better still.

Also, Stone got to go on “The Colbert Report” and Williams on “Oprah.”

Best of all, in a shameless plug, they will both be captive on stage with Walt Mossberg and me at the seventh D: All Things Digital conference exactly three weeks from today, where we can ask them about all this and more.

So, I am thrilled too.

Who says there are no happy endings?

Until that D7 interview, here is my recent video with Williams and Stone at Twitter’s funky San Francisco HQ:

Today, Twitter’s investors are in rainy San Francisco for a board meeting of the hyped microblogging service, where they will presumably discuss revenue options that the start-up keeps promising are coming soon.

In fact, Twitter co-founder Biz Stone said about a month ago in a blog post that “we hope to begin iterating on revenue products this year.”

Right now, Twitter has no revenues.

No-Biz-like-No-Biz Stone added: “We are still very early in the idea stage and we don’t have anything to share just yet despite a recent surge in speculation. When we do, we’ll be sure to let you know.”

Well, why wait? As with BoomTown’s 100-Day Yahoo (YHOO) Countdown, which was initiated here after former Yahoo CEO Jerry Yang said he was taking that many days to rethink Yahoo from top to bottom, it’s just about time for a Twitter Count-Up!

Here’s the idea: Because Twitter’s execs have been so poky about coming down from the mountain and delivering this alleged business plan to the waiting masses–I suppose all those investment dollars in the kitty can make one softer in the head–why not come up with some suggestions to get the ball rolling?

Thus, my first idea is simple, taking advantage of the excessive hype around Twitter in the media, which are acting as if being able to tweet 140 characters is the second coming.

The plan would be to charge pundits, television anchors, bloggers, Barbara Walters and anyone else, a small microfee every time they mention Twitter in the vain hope of seeming hip, happening and relevant.

Just imagine the bucks that will roll in once Oprah figures this Twitter thing out and starts to give it the same treatment she has given Skype!

And in case you need reminding about just how obsessed the media are with Twitter, which is still relatively small in comparison to other services in relation to its coverage, let’s roll the hysterical Jon Stewart video on it from earlier this week on “The Daily Show,” below.

Explaining the Twitter phenomenon to Stewart, Samantha Bee tried to put her finger on why the media (and Congress too) were so fixated on it.

Her take: “Because we’re rotting corpses grabbing for any glimmer of relevance, Jon, hoping at some point one of these retarded things will be the vine that can rescue us from this quicksand.”

Monetization of desperation? Ka-ching!

BoomTown might have been remiss in my post yesterday on top candidates for the Yahoo CEO job, after the news Monday that Jerry Yang is stepping down, by leaving out several key possibilities.

Yesterday’s roster included News Corp.’s Peter Chernin, Google’s Tim Armstrong, Kevin Johnson of Juniper Networks (JNPR) and also two Yahoo board members, among others. (The main internal candidate, Yahoo President Sue Decker, seems unlikely to get the nod.)

So here is an addendum to my initial list–all of whom are Yahoo (YHOO) outsiders.

Tom Freston:

Chernin is not the only media mogul whose name is being bandied about–the other prominent one is former Viacom head Tom Freston.

Freston apparently got shafted by the–let’s be polite here–disturbingly volatile founder of Viacom (VIA), Sumner Redstone, for not buying MySpace. In fact, News Corp. (NWS), which also owns this Web site, did. But Freston remains a well-respected and creative exec and has been dabbling in the Internet space since leaving Viacom.

Also, Oprah and Arianna love Freston–which is all I need to know.

Jeff Jordan:

Jeff Jordan, the former top eBay (EBAY) exec who is now the CEO of OpenTable, was also on the short list for COO at Facebook, a job that went to former Google exec Sheryl Sandberg.

While the restaurant reservations Web start-up has been headed for a public offering, that event has obviously been pushed out indefinitely by the econalypse, which might be just the impetus to convince Jordan that bussing tables all day is too dull.

Some speculate that Yahoo could buy OpenTable and get Jordan in the process.

Richard Rosenblatt:

Another interesting idea is Richard Rosenblatt of Demand Media, a company that Yahoo was sniffing around not too long ago.

The network of social-networking sites and apps maker is an innovative play in the space and might give Yahoo some much needed Web 2.0 DNA. Demand could still be bought by Yahoo, in order to put Rosenblatt into place.

(Rosenblatt, for those who do not remember, ran the company that owned MySpace, and he was key to selling it to News Corp.)

Also, Lance Armstrong likes Rosenblatt.

Shelby Bonnie:

A reader actually made the excellent suggestion of former CNET head Shelby Bonnie, who is now investing in start-ups. Bonnie is another steady exec–despite leaving CNET, now owned by CBS (CBS), under an options backdating controversy–and is well-liked in the Internet industry.

Yahoo would be a much bigger job than he has ever held, although he certainly has both tech and advertising experience online.

David Rosenblatt:

Lastly, especially if Yahoo is interested in an exec who has turnaround talent, there is probably no better a choice than DoubleClick CEO David Rosenblatt. An experienced online advertising exec, he is also sharply outspoken and knows how to get companies in line and fast.

He is also impossibly rich after Google (GOOG) bought DoubleClick out from under–wait for it–Yahoo recently. While he is still running the show for Google, after having decided to stay, Yahoo might present an interesting challenge for the very savvy Rosenblatt.

Please see this disclosure related to me and Google.

Hopefully, we will find out this morning the 411 on the Microsoft’s (MSFT) latest parry in its attempted takeover of Yahoo (YHOO).

But, before that, let me get this straight: Microsoft CEO Steve Ballmer now wants to go hostile on Yahoo with a proxy fight.

Because earlier this week, he sent smoke signals that he was considering raising the price of his takeover bid for Yahoo.

And just before that, Ballmer was going to walk away from the deal. Except, before that when he was ready to lower his offer.

But don’t forget the friendly path Ballmer was also promising. Even though his initial unsolicited offer started off back in February as, well, hostile.

Calling Dr. Phil!

Perhaps the wacky TV shrink can merge together Ballmer’s multiple personalities into one, much the same way he tried to mend Britney Spears.

OK, that did not go so well. But it couldn’t be worse than the confusion of intentions from Microsoft here, including the latest one reported by The Wall Street Journal’s crack team today that Ballmer had now selected hostile as his choice.

Here is Ballmer’s money quote, the likes of which a Zen master could not interpret: “With the right circumstances it’ll happen. Without the right circumstances it won’t happen.”

What? That just about covers every option possible and then some. This may even require an Oprah intervention.

Here’s BoomTown advice, which we reiterate from yesterday’s post: Offer $33 to $35 a share as a best and final, take-it-or-leave-it offer. Set a 48-hour deadline for Yahoo to enter negotiations. After that, initiate a proxy fight.

This says a lot of things. It says Microsoft is generous (and will even bid against itself). It says it has had it waiting for Yahoo to dangle Google (GOOG) or AOL (TWX) as alternatives. It says definitively that Microsoft wants Yahoo and will fight for it.

Most importantly, it says enough is enough.

And while this may seem like it says a lot of things, it doesn’t seem–as so much of what Ballmer has been saying so far says–like the rant of someone in need of help.

Because, as it stands for Ballmer, that’s what it sounds like right now.

So posits Valleywag’s Owen Thomas in an excellent short analysis of the deal for NBC Universal to buy women’s media cable channel and Web site company Oxygen Media for $925 million announced Tuesday.

“The fact that I’m describing it as, yes, a ‘cable-TV channel’ speaks to Oxygen’s failure,” wrote Thomas yesterday. “Conceived in 2000 as a multimedia empire that would bridge the Web and TV, Oxygen failed to thrive in either medium.”

While it seems like about a million years ago, the Oprah-backed Oxygen, headed by TV veteran exec Geraldine Laybourne, had a very splashy debut only seven years ago and sported a slate of prominent backers like talk show behemoth Oprah and also a spate of dot-com luminaries of the time.

What was stressed then was the tight integration between the cable network, original television programming and pricey Web site, which actually included very good early versions of what would later be called blogs and other small innovations. It was all supposed to herald a cross-promotional matrix of untold influence.

None of this came to pass, of course, and NBCU, said one longtime television exec to me today, was essentially only buying itself a women’s cable play to add to its stable of other cable properties, more than any doubling down in the Web space to aid NBC-owned iVillage.

Thus, the search for multimedia nirvana goes on.

What do you do when you want to inject a little inspiration into a company that needs a lot of it?

Do you hold an all-day meeting of top execs where you actually outline specific goals and exhibit better leadership?

Do you admit your corporate culture is a little weak and promise to focus on strengthening it?

Do you trot out all the senior execs and let them talk about their concrete plans (and, better still, actually prepare them to deliver their spiel with some level of quality)?

Do you do some post-lunch touchy-feely group exercises to get people talking?

Best of all, if you really want to send things over the top, do you bring out an icon so beloved as to give goosebumps to explain to the troops how he managed to turn his once-beleaguered and now-soaring company around?

All that and more occurred on Friday at Yahoo HQ as CEO Jerry Yang and President Sue Decker really put on a show that seemed to resonate with the 300-plus top Yahoo executives (vice president and above) gathered there, capped by an appearance by Apple’s Steve Jobs, who is apparently now Silicon Valley’s equivalent of Oprah.

Most people I spoke with said they grudgingly started the day with very low expectations, but found they quickly warmed to a heartfelt but clearly articulated message by Yang and Decker of what Yahoo needed to do to revive itself.

“Our leaders finally showed some leadership,” said one longtime exec in attendance, who–like many Yahoos–has become extremely disheartened by the downward drift of the online giant of late. “Both Jerry and Sue actually obviously took time and care to think about what we should and, more importantly, should not be doing.”

Said another: “It was not as if there was some huge revelation, but a reminder of the great assets we have that makes our destiny all about execution.”

The day, organized by PR head Jill Nash and others with the help of San Francisco-based consulting firm Stone Yamashita Partners, also included talks led by top Yahoo brass–primarily Yang and Decker.

But also on stage: Jeff Weiner (EVP, Network), Hilary Schneider (EVP, Global Partnership Solutions), Ash Patel (EVP, Platforms and Infrastructure) and even Blake Jorgensen, whose videos and general presentation got high marks from those I talked to (who knew a CFO could be so funny?).

The big idea of the day centered on a word Yang used a lot in the July investors’ meeting (where he also unfortunately promised a top-to-bottom review within 100 days and that there were “no sacred cows” at Yahoo): Ecosystem.

And by this, I think he means a virtuous circle of advertisers, publishers, consumers, all married together by great products and content. It’s a nice word for Yang’s vision, although as any high-school science student knows, ecosystems are very delicate and can get thrown out of whack easily (check out this lovely woodland one below and guess which Yahoo exec is the skunk!).

Among the key focuses of this ecosystem mentioned Friday was: the building out of Yahoo’s ad network, taking advantage of its “consumer insights”; the creation of a healthier corporate culture where fresh ideas could bubble up more effectively and be launched with less agony; and a new move to create a more open network a la Facebook on Yahoo for third-party developers to publish on and create more robust offerings.

Many were dubious about the latter and Yahoo’s ability to open itself up and become a truly accessible platform play, rather than just a good partner for publishers.

That’s because its portal origins are more a command-and-control, owned-and-operated style that will be hard to shake–kind of like The Wall Street Journal inviting outside reporters to contribute.

But it was a brilliant choice on the part of Yahoo leadership to use the halo effect of Jobs–whose story of struggle over adversity is well known–in focusing their execs toward the new direction for the company.

(And it is surely a quantum leap up from former CEO Terry Semel’s choice of the, shall we say, unusual musings of Tom Cruise as a motivational tactic.)

Yang interviewed the much more appropriate Jobs, admitting up front that he was “nervous” for the first time that day when he sat down to chat with the tech legend, whom Yang called one of his heroes.

Jobs basic message: You have great assets–just like Apple did–and now it is all about execution.

Thanks, Steve! (Although easy for him to say, given Yang does not exactly have the kind of emperor thing going for him in this regard as Jobs does).

Actually, execution has always been Yahoo’s weakness, so that’s the right way to frame it, given the Yahoo-as-loser theme really has not been the most accurate.

It’s hard to imagine another company with such amazing assets–traffic, those valuable consumer insights, a spate of terrific products–allowing itself to be written off so easily. Anyway, that’s my job!

All kidding aside, while ups and downs are certainly part of the business cycle, Yahoo has been wallowing in the down for longer than it needs to be without articulating both outwardly and inwardly what is needs to do and, more importantly, to be.

The Friday meeting seems to have solved that internally at least, with VPs going back to their jobs feeling jazzed up and ready to rumble.

Now, it will be up to Yang and Decker to keep up the enthusiasm they clearly generated at the Friday meeting, even up until the very end of the day by unveiling 10 key principles for the company (a lot on corporate culture and not very specific, but it’s good to write these things down).

To my mind, that means cutting deadwood and allowing employees to feel empowered. It means saying yes a lot more than no. It means making some big, bold and maybe even dumb moves in the areas targeted to shake a few trees. It means laser-focus on the promises made.

And it means perhaps even continuing to have meetings like this too, much more regularly and for everyone (by the way, rival Google has a company-wide, ask-the-execs-whatever event in Mountain View weekly, so steal that idea for starters).

And externally, Yahoo needs to come out of its corporate cave, where it has been living for far too long.

While that makes sense sometimes, Yahoo is simply indulging in a broken corporate mantra of not talking about what they are doing at all, because of an irksome “We’re not ready to show you” proclivity on every product or offering.

Web 3.0 is not secretive and will be very, very open. So I think we all know by now that being fussy perfectionists in a fast-moving world of tech is no longer advisable.

Take a lesson from Jobs–roll them out and keep up the momentum and excitement as you do. (Well, don’t copy his most recent cloddish moves to iBrick iPhones, which only reveals the dictatorial steel fist under the velvet glove way too much).

And even then, as Jobs does even when in trouble, don’t avoid the spotlight.

In other words: Call, write, we miss you. And, as a gesture of good faith, I officially invite Yang for breakfast at AllThingsD HQ–that would be the cottage behind my house–on Day 99 (Oct. 24!) of his No-Sacred-Cows Vision Quest.

Because like he said to his troops on Friday: After all, tomorrow is another day.