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BoomTown

Thursday, October 16, 2008

Sarah Palin and the Viral Web

As former Disney CEO and online video investor Michael Eisner said in a recent onstage Q&A appearance about what works for video on the Web: “Sex seems to work. User-generated, sports, news, anything with Sarah Palin works.”

Indeed, anything with Sarah Palin.

Here is the latest Internet effort, an unusual interactive site called PalinAsPresident in which you click on various items in the Oval Office, where Palin is sitting behind the desk, to hear funny remarks from her.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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