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Tuesday, October 27, 2009

Exclusive: Microsoft’s MSN Is in Early Talks With MySpace About Music Tie-Up

MySpace Music

Microsoft’s MSN is in preliminary talks with MySpace about using the social networking site’s music service, MySpace Music, to power music offerings on the giant portal.

While sources at both companies cautioned that the talks are still early, Microsoft–which has its own music site that it programs with original and partnered content–execs are interested in goosing its offering.

That’s because MSN Music consistently ranks substantially lower than other big online music properties in terms of traffic, while MySpace Music is always near the top.

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Wednesday, October 7, 2009

MySpace Poised to Hire New Ad Sales Head as It Preps Music- and Entertainment-Centric Strategy and Redesign

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In a week, the entire advertising sales staff of MySpace will gather at a swanky new seaside resort about 20 miles south of Los Angeles to get a first glimpse of the fresh direction the company is preparing to take under its new management.

The beleaguered social networking site has been in the midst of an effort to reinvigorate its image, spur innovation in its product and–most of all–pull itself out of a too-long slump, even as longtime rival Facebook has seen explosive growth.

On the possible agenda: A new strategy aimed at music and entertainment; a new look; and, perhaps, a new boss for the ad sales team.

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Tuesday, September 8, 2009

Digital Management Musical Chairs: The Tooth-Free Edition

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Longtime Yahoo exec Brad Garlinghouse’s appointment to a new job at AOL today is yet another sign of an interesting trend for those keeping score of the comings and goings of top Internet execs.

As anyone who watches the digital space knows by now, this kind of management musical chairs is common and never-ending, although it seems more frantic than ever of late.

In fact, borrowing a quote by IAC/InterActiveCorp chairman and CEO Barry Diller from an onstage interview I did with him at the sixth D: All Things Digital conference, and switching out Hollywood for Silicon Valley: “[It] is a community that’s so inbred, it’s a wonder the children have any teeth.”

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Thursday, August 20, 2009

Media Link’s Michael Kassan (in NYC) and Wenda Millard (From a Boat Somewhere Near Slovenia) Speak About Their New MySpace Gig!

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Wenda Harris Millard–calling in to BoomTown HQ from a cruise either on the way to or the way from Slovenia, since she said she was not exactly sure, given that it was the middle of the night there–wanted to make one thing clear:

She is still working for her other dozens of clients at Media Link as its president, but also has a big new gig helping MySpace get its advertising sales house in order, especially related to strategy and execution.

“I guess it’s a matter of semantics, but I will be leading the engagement,” said Millard. “But we have a whole team here too, and I am also still working for all our great clients.”

Okay, people?!? Which is, in Slovenian, in case anyone asks there, Wenda: Vidirati narod?

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MySpace to Hire Media Link (and Millard) to Fix Ad Sales; Berman Out

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In a move that will surely have Madison Avenue talking, well-known online advertising sales executive Wenda Harris Millard–who is now president of New York- and Los Angeles-based media consultancy Media Link–is poised to take over all advertising sales at MySpace, sources said.

But, in an unusual twist, the former Yahoo and Martha Stewart exec will remain in her job at Media Link, which has also been hired by MySpace to advise on restructuring the social networking company’s salesforce.

Current President of Sales and Marketing Jeff Berman will be leaving the company, MySpace has told employees via an internal memo.

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Monday, August 17, 2009

Sale of iLike to MySpace–$13.5 Million in Cash, $6 Million for Talent Retention–Delayed Over Tax Issues (Really!)…Plus, the List of Other Suitors!

The board of iLike planned a meeting earlier tonight to go over a buyout offer by MySpace, several sources close to the situation said. But it was suddenly canceled because of some thorny tax implications related to the talent-retention part of the deal to purchase the social music start-up.

This does not mean the pending acquisition is in jeopardy, sources said, and it could be on track to be signed as early as today, barring any more complications.

What’s also been unclear is the actual price the social networking giant is paying for iLike, which has been reported as about $20 million. In fact, only $13.5 million will be paid in cash, with $6 million slated for forward payments to retain key talent.

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Thursday, July 16, 2009

Do That Thing You Do: After Cuts, Both Yahoo and MySpace Need a Little Something

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A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

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Monday, June 29, 2009

News Corp. Chief Digital Officer Jon Miller and MySpace CEO Owen Van Natta: The Full D7 Session

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Over the last weeks, News Corp. Chief Digital Officer Jon Miller and MySpace CEO Owen Van Natta have had their hands full directing massive layoffs at the flagship social-networking site, as well as throughout the Fox Interactive Media division.

The pair discussed the many challenges faced by the giant media company in its digital enterprises in an onstage interview at the seventh D: All Things Digital conference last month.

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Wednesday, June 24, 2009

BoomTown’s Top 10 List of Fact-Challenged Revelations That Should Be in the Facebook Tell-All Book

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How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich’s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook?

Muchety-much! But, so far I have come up peanuts in grabbing an early copy of the work of “fact”-ion–titled “The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal”–which is set to come out July 14, along with a movie later.

Facebook is not pleased, of course, and will likely be challenging Mezrich’s work as specious dreck, but here’s my own list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair facts that should be in the book.

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Monday, June 22, 2009

Another Top Exec Gone From FIM, as It Readies a Name and Structure Change

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Mike Angus, EVP and General Counsel of Fox Interactive Media, is leaving that job for another in New Corp., as new digital head Jon Miller continues to reshape the division.

Last week, BoomTown reported that FIM CFO Ed McKenna was leaving his post and the company, part of many changes taking place related to News Corp.’s digital properties.

It’s all part of a major rejiggering of the News Corp. digital unit, which came into being almost four years ago, although not an elimination of the unit, as has been reported.

More likely, it will likely include a name change–perhaps to the Digital Media Group–as well as a much streamlined organization that gives more autonomy to FIM’s Web, online advertising and publishing technology units.

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Wednesday, June 17, 2009

MySpace: After the Layoffs, Here’s What’s What and What’s Next

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Now what?

The party-all-night social-networking site that has been MySpace so far got a massive morning-after shock yesterday when 30 percent of its workforce was laid off.

And today, MySpace, which is still 1,000-strong, has to face the cold, harsh light of day in the aftermath of the restructuring and get busy quickly figuring out a way to reinvigorate a brand that has suffered after a stunning rocket of a start many years ago.

So, based on many sources I have spoken to over the last week, here’s a rundown of the next steps MySpace will likely be taking and who’ll be making them.

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Friday, June 5, 2009

Twitter’s a Big Baby! Apple iPhone’s AT&T Problem! MySpace’s Blues! No One’s Gonna Pay for This Blog! Poll-Crazy at D7

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Hey, politicians aren’t the only ones who get to do fancy polls!

Walt and I had a bunch of them about a variety of tech topics that we pulled out to ambush, ooops, pose to speakers at our seventh D: All Things Digital conference last week, which we commissioned from Penn, Schoen & Berland Associates.

Check our our lovely graphs here.

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Monday, May 4, 2009

Welcome to Lucky D7: Still Gambling on the Digital Future

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Incredibly, this is the seventh year of the D: All Things Digital conference.

We feel very lucky to get here, especially in the midst of what our own site’s Digital Daily scribe, John Paczkowski, has so perfectly dubbed the “econalypse.”

Ironically, Walt Mossberg and I planned to launch the very first conference in the middle of the last major downturn for tech, in 2001. But, in the carnage of the Web 1.0 meltdown, we actually held off for two years, with our first D gathering taking place in 2003.

Well, we’re still going–making the same long-term bet that the digital revolution will keep rolling as we did at D1. Here’s our lineup for D7.

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Monday, April 27, 2009

MySpace Musical Chairs: Jason Hirschhorn Also In as Chief Product Officer

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MySpace has officially announced the appointment of entrepreneur and former AOL exec Mike Jones as COO, as BoomTown had reported earlier today.

But the social-networking site also named former Sling Media top exec Jason Hirschhorn as chief product officer in what has become a series of senior management moves at MySpace.

Both Hirschhorn and Jones will report to newly named CEO Owen Van Natta, the former COO of Facebook, who replaced MySpace CEO and co-founder Chris DeWolfe last week.

Once the trio get their bearings, many sources indicate that News Corp., owner of MySpace, has given Van Natta and his key execs free reign to remake the unit from top to bottom.

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Back to School: New MySpace CEO Van Natta Starts Today (Joined by Former AOL Exec Jones as COO)

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New MySpace CEO Owen Van Natta starts his first day on the job at MySpace bright and early this morning, coming to its Beverly Hills HQ as he takes over for co-founder and former CEO Chris DeWolfe.

Along with him will also be a new COO, former AOL exec Mike Jones, whose appointment will be announced this morning, sources said.

Jones was the founder of Userplane, a social-networking application maker that was bought by then-AOL head Jon Miller in 2006. Miller is now the digital chief at News Corp., which owns MySpace.

With a strong product and technology background, Jones is an excellent choice to be a partner to Van Natta–who was hired by Miller last week in a flurry of change at the social-networking site.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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