The Seattle area is going to get another jobless jolt today, with RealNetworks planning to lay off four percent of its workforce, sources said.

That’s a small number–just about 70 people out of its 1,700-person staff–but the move comes on the heels of layoffs of another 800 employees at nearby Microsoft yesterday.

The reasons for the layoffs at RealNetworks are, as was the case at Microsoft, to realign the workforce after the recent economic downturn and to control costs.

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BoomTown happens to be in the Seattle area today, deep in the heart of Microsoft territory, which apparently is now living in a state of “new normal” according to a declaration by the software giant’s CEO, Steve Ballmer.

Well, it all looks the same to me, but that’s what he said in an “executive e-mail” post yesterday titled “The New Efficiency” about the changes brought on by the econalypse.

Of course, it’s also a new buzzword for the company’s upcoming Windows 7 rollout, complete with a Web site.

Now, that’s efficient!

Meanwhile, Microsoft revealed in a proxy filing that the direct compensation of its top execs in 2009 had been slashed.

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According to several sources close to the situation–under the terms of a pending large-scale deal, in which Yahoo would sell search advertising for its sites and some of Microsoft’s, while Microsoft search technology would power it–Yahoo would get to keep pretty much all the revenue and more for the next three years.

Sources said that in the first two years of the partnership, which is expected to be announced tomorrow, Yahoo would keep 110 percent of all revenue. And, in the third, Yahoo would get 90 percent.

That could represent many billions of dollars, since Yahoo will be selling for both companies.

For Microsoft, the payment will–within four years–allow the company to become the de facto No. 2 search technology player after Google.

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What’s in a name?

Well, a lot, actually, and BoomTown supposes it would be just like those Pacific Northwest types at Microsoft to name the new version of its search service “Bing,” presumably after the cherry that is a big product in the company’s home state.

That moniker is one of many being bandied about in a group the software giant could be considering for the big relaunch of its search service, which it has been prepping.

But Microsoft should forget the fruity metaphor, also rename its MSN online service “Bada” and use this motto: “Bada Bing, Bada Boom, Notta Bada Algorithm!”

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On my recent trip to Seattle, I visited the offices of iLike, in the Capitol Hill section of that lovely Pacific Northwest city, to take a video gander at one of the more interesting start ups to emerge from the social networking arena.

The music discovery site, unlike a lot of others in its sector, has been plugging away for several years with much less funding (about $16 million from the founding Partovi twin brothers, former AOL wunderkind Bob Pittman and a big slug from Ticket Master), but a lot more impact.

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Could the new and improved Yahoo CEO Jerry Yang actually manage to beat back the proxy fight being waged against him by activist investor Carl Icahn?

It increasingly looks that way, with only 12 days to go until Yahoo’s annual meeting on August 1.

But exactly which Yang will be running Yahoo, if he does win, is probably the most important question shareholders need to ask.

Would that be the seemingly energetic Yang of the past two weeks, invigorated by the battle with Icahn and his new best friend and Yahoo foe, Microsoft?

Or will it be the other Yang?

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Over the last two days, BoomTown has been enjoying the perfect Pacific Northwest summer weather, visiting several Seattle-based companies and also Microsoft HQ in nearby Redmond.

Seattle is still essentially Silicon Valley North, except a lot more laid back and with less of an egregiously opportunistic, what’s-the-next-hot- start-up tone one feels any day of the week in Palo Alto.

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