There is no doubt that Microsoft is pulling out the stops with its launch of its renovated search service, now called Bing, with $100 million in marketing dollars.
But, besides lifting the software giant’s share of the search market in early surveys, has it also given Microsoft’s stock an added boost?
Yes, indeed, but only just over the last 30 days.
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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