First off, as Digital Daily’s John Paczkowski pointed out to me today, you have to give Yahoo props for using Gogol Bordello as the soundtrack and–more to the point–actually knowing about Gogol Bordello in the first place.

“Since when does [Yahoo CEO Jerry] Yang listen to gypsy punk?” asked Paczkowski in an email to me today.

Since Bill Gates started eating churros with Jerry Seinfeld and adjusting his skivvies hands-free, that’s when!

Oh dear, Yahoo has succumbed to the hipster, ironic thing–an unfortunate marketing virus that has hit Microsoft of late, too–in an under-the-covers “Start Wearing Purple” online marketing campaign.

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Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of a huge number of downloads of apps for the Apple iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that going farther west held very little promise, thank you very much!

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So is this the way Microsoft intends to try to best Google?

Pay consumers to search? Pay computer companies to put its search in their hardware?

Ah, Dale Carnegie’s big-bag-of-money tactic!

What’s next? Giving out dollars in Internet cafes for folks to stop using Google’s simple box?

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Don’t miss Lance Ulanoff’s piece in PC Magazine about the growing popularity of Apple’s Mac, especially since this is coming from a PC-centric publication.
Writes Ulanoff:
When we do, eventually, look back–and a decade or so from now, we will–we’ll try to pinpoint the moment when Apple’s Macintosh and OS X began to pick up significant steam.
“Was [...]

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We’re as busy as can be as our setup for the D: All Things Digital conference moves into overdrive. Aside from building the stage and the risers for the seating, we are also sorting through all the complicated audio-visual elements of the show.
But we also have to focus a lot on a major new element [...]

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