Saturday, July 12, 2008
Shocker: Yahoo Shoots Carl Icahn as Microsoft Messenger
When sources at Microsoft last week told BoomTown that it was going to use Carl Icahn as a kind of messenger for a new ad search proposal, I thought: Uh-oh.
And tonight, like clockwork, Yahoo rejected Microsoft’s latest bid to buy its search and ad search business, which was delivered in conjunction with the billionaire activist investor, who is waging a proxy fight against the company.
Why? Well, it’s kind of like sending Pepé Le Pew to a garden party.
Sources tell me the bid included a $20 billion ad search revenue guarantee over 10 years, as well as other small improvements on Microsoft’s previous proposal.
Still, Yahoo turned up its nose at it.
