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Friday, December 7, 2007

Digital Snowball Fight!

How could I not post this beauty from the folks at JibJab Media, in which Walt Mossberg and I get to smack Microsoft’s Steve Ballmer and Bill Gates, as well as Apple’s Steve Jobs more painfully, with snowballs?
The video card is part of a recent deal the online video creators just inked with BermanBraun Media–an [...]

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Thursday, July 19, 2007

More on Chatty Marketing … Blah, Blah, Blah

Is there a trend in my post yesterday about the deal former Hollywood execs Lloyd Braun and Gail Berman struck with Pepsi to make original online content that the entertainment and marketing arm of the beverage giant will have a chance to fund and sponsor?

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Wednesday, July 18, 2007

Hey, Yahoo: Lloyd Braun Will Eat Lunch in This Town Again

Former Yahoo executive Lloyd Braun and his partner Gail Berman, a former Paramount executive, have struck an online deal with Pepsi, under which the entertainment and marketing arm of the beverage giant will be a “first-look” and have a chance to fund and sponsor original online content the pair produces.

That Hollywood term refers to giving [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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