Thursday, February 28, 2008
Original Content on the Web Does Work
The thudding failure of the online-born “quarterlife” original series on network television Tuesday night, garnering some of the worst ratings in NBC’s history (after experiencing a declining Internet audience too), was loudly touted yesterday as a possible impediment to online-to-offline dreams of original content creation that Hollywood has been nurturing.
Well, it’s not. One show, which just did not work, is in no way representative of a trend, any more than the box office failure of the movie “Snakes on a Plane” meant online marketing and hype was finished.
