<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BoomTown &#187; Pilot Group</title>
	<atom:link href="http://kara.allthingsd.com/tag/pilot-group/feed/" rel="self" type="application/rss+xml" />
	<link>http://kara.allthingsd.com</link>
	<description></description>
	<lastBuildDate>Mon, 23 Nov 2009 09:07:54 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>It's Another Tequila Start-Up: Bob Pittman's New Venture</title>
		<link>http://kara.allthingsd.com/20091016/its-another-tequila-start-up-bob-pittmans-new-venture/</link>
		<comments>http://kara.allthingsd.com/20091016/its-another-tequila-start-up-bob-pittmans-new-venture/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 09:14:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[All Things Digital]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[AOL Time Warner]]></category>
		<category><![CDATA[blue agave]]></category>
		<category><![CDATA[Bob Pittman]]></category>
		<category><![CDATA[Casa Dragones]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[country]]></category>
		<category><![CDATA[DailyCandy]]></category>
		<category><![CDATA[Gran Patrón]]></category>
		<category><![CDATA[iLike]]></category>
		<category><![CDATA[Joe Nichols]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Next New Networks]]></category>
		<category><![CDATA[Pilot Group]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[sipping]]></category>
		<category><![CDATA[song]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[tequila]]></category>
		<category><![CDATA[Tequila Makes Her Clothes Fall Off]]></category>
		<category><![CDATA[Thrillist]]></category>
		<category><![CDATA[venture]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19478</guid>
		<description><![CDATA[Earlier this week, while in New York, BoomTown paid a visit to well-known media and Web exec Bob Pittman to hear about his newest venture.

And, as it turned out, it tasted pretty good.

That's because the former MTV wunderkind, AOL top exec and currently, investor in a wide range of media and Web companies, is making tequila instead of Internet sites.

Thank God it's Friday!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/Casa-Dragones-lg.jpg"><img src="http://kara.allthingsd.com/files/2009/10/Casa-Dragones-lg.jpg" alt="Casa-Dragones-lg" title="Casa-Dragones-lg" width="170" height="235" class="alignright size-full wp-image-19484" /></a></p>
<p>Earlier this week, while in New York, BoomTown paid a visit to well-known media and Web exec Bob Pittman to hear about his newest venture.</p>
<p>And, as it turned out, it tasted pretty good.</p>
<p>That&#8217;s because the former MTV wunderkind, AOL top exec and currently, investor in a wide range of media and Web companies, is making tequila instead of Internet sites.</p>
<p>Thank God it&#8217;s Friday!</p>
<p>That might be the liquor talking, since accurate reporting is a requirement at <strong>All Things Digital</strong>&#8211;but this was one of the more enjoyable interviews I have had with Pittman over many, many years.</p>
<p>After leaving the job of COO at then-troubled AOL Time Warner (TWX) in 2002, Pittman has been investing via the Pilot Group in Web start-ups like Thrillist, iLike, Zynga, Next New Networks, as well as radio and television properties.</p>
<p>Pilot sold DailyCandy to Comcast (CMCSA) in 2008 for a reported $125 million.</p>
<p>Tequila-making is yet another unusual tack for Pittman, who is now busy trying to turn &#8220;Casa Dragones&#8221;&#8211;which is made from the blue agave plant in Mexico&#8211;into the next big thing in the high-end liquor business.</p>
<p>Aiming directly at the top-shelf brands like Gran Patrón, Pittman is trying for a &#8220;sipping&#8221; tequila, in contrast to most versions, which typically deliver a sharp kick.</p>
<p>Using a series of tasting parties and marketing efforts to make the $275-a-bottle tequila a must-have at key bars and clubs, it will be interesting to see if Pittman can turn spirits into profits. </p>
<p>Here&#8217;s Pittman talking about his tequila adventure in a video interview (and, below it, Joe Nichols singing one of my favorite country songs, &#8220;Tequila Makes Her Clothes Fall Off&#8221;):</p>
<div class="video-wsj"><object width="380" height="216"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=674895E0-4727-401D-8EC0-002713E981FF&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={674895E0-4727-401D-8EC0-002713E981FF}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="380" height="216" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object>
<div><object width="320" height="245"><param name="movie" value="http://www.dailymotion.com/swf/x7rnvk&#038;related=0"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/x7rnvk&#038;related=0" type="application/x-shockwave-flash" width="320" height="245" allowfullscreen="true" allowscriptaccess="always"></object><br /><b><a href="http://www.dailymotion.com/video/x7rnvk_joe-nichols-tequila-makes-her-cloth_music">Joe Nichols &#8211; Tequila Makes Her Clothes Fall Off</a></b></div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20091016/its-another-tequila-start-up-bob-pittmans-new-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Games People Play: Zynga's Mark Pincus Speaks!</title>
		<link>http://kara.allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/</link>
		<comments>http://kara.allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/#comments</comments>
		<pubDate>Tue, 13 May 2008 19:15:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[attack]]></category>
		<category><![CDATA[Avalon Ventures]]></category>
		<category><![CDATA[Blackjack]]></category>
		<category><![CDATA[Foundry Group]]></category>
		<category><![CDATA[Freeloader]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Mark Pincus]]></category>
		<category><![CDATA[Peter Thiel]]></category>
		<category><![CDATA[Pilot Group]]></category>
		<category><![CDATA[Reid Hoffman]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Scramble]]></category>
		<category><![CDATA[Sea Wars]]></category>
		<category><![CDATA[Shervin Pishevar]]></category>
		<category><![CDATA[Social Gaming Network]]></category>
		<category><![CDATA[Sunil Paul]]></category>
		<category><![CDATA[Texas Hold 'Em]]></category>
		<category><![CDATA[Tribe]]></category>
		<category><![CDATA[Union Square Ventures]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/</guid>
		<description><![CDATA[Since I posted an interview with Social Gaming Network's Shervin Pishevar today on the announcement of his $15 million funding, it seems only sporting to post this lively video interview I also did with his main competitor, Mark Pincus of Zynga, recently too.

Zynga, named after Pincus's dog, is one of the two main social-gaming networks that are competing for audience by offering highly interactive games of all kinds. Its aim is to be more engaging and create a series of addictive games that users will return to again and again.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/05/z_new_header_02.jpg' alt='zynga' /></p>
<p>Since I posted an interview with <a href="http://kara.allthingsd.com/20080513/games-people-play-social-gaming-networks-shervin-pishevar-speaks/">Social Gaming Network&#8217;s Shervin Pishevar</a> today on the announcement of his $15 million funding, it seems only sporting to post this lively video interview I also did with his main competitor, Mark Pincus of <a href="http://www.zynga.com">Zynga</a>, recently too.</p>
<p>Zynga, named after Pincus&#8217;s dog, is one of the two main social-gaming networks that are competing for audience by offering highly interactive games of all kinds. Its aim is to be more engaging and create a series of addictive games that users will return to again and again.</p>
<p>Pincus, who also founded the Tribe social-networking site, is a longtime entrepreneur. I met him way back when as a reporter at the Washington Post when he and Sunil Paul launched one of the few start-ups&#8211;Freeloader&#8211;in the D.C. area.</p>
<p>And I can report that Pincus is as jumpy and energetic today as he was 15 years ago. </p>
<p>He has certainly been busy lining up a spate of fancy investors, garnering $10 million in funding in January, including from: Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, along with personal investments from Silicon Valley players Reid Hoffman and Peter Thiel.</p>
<p>Zynga, which is larger than rival SGN, claims 2.3 million total daily active users across Facebook, with its Texas Hold&#8217;em game being the largest it offers. Other games include Sea Wars, Blackjack, Attack! and Scramble.</p>
<p>As I said in my SGN post, while BoomTown often makes fun of viral apps, most of which are faddish and juvenile, the better-made gaming apps actually are likely to be a real business over time, as long they remain engaging and fun to play as the classic real-life games are. </p>
<p>Zynga plans on making money through ads, including creating its own ad network for other gamers, as well as via the sale of virtual goods and premium offerings.</p>
<p>Here&#8217;s a chat with Pincus at Zynga&#8217;s offices (Pincus owns the building, by the way, which also houses a bunch of other Web 2.0 start-ups) in San Francisco:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1545125645}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080513/games-people-play-zyngas-mark-pincus-speaks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bob Pittman Smacks Online Video</title>
		<link>http://kara.allthingsd.com/20080125/bob-pittman-smacks-online-video/</link>
		<comments>http://kara.allthingsd.com/20080125/bob-pittman-smacks-online-video/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 08:02:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Bob Pittman]]></category>
		<category><![CDATA[MTV Networks]]></category>
		<category><![CDATA[Pilot Group]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[VideoNuze]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080125/bob-pittman-smacks-online-video/</guid>
		<description><![CDATA[Bob Pittman, the longtime media exec who led AOL at its peak (and left the company after its merger with Time Warner turned sour), recently gave an interesting interview in which he takes a very counter view to the current craze around online video.

Of the explosion in the sector&#8211;every report and poll shows a giant [...]]]></description>
			<content:encoded><![CDATA[<p>Bob Pittman, the longtime media exec who led AOL at its peak (and left the company after its merger with Time Warner turned sour), recently gave an interesting interview in which he takes a very counter view to the current craze around online video.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/pittman-color-for-web.jpg' alt='bobpittman' /></p>
<p>Of the explosion in the sector&#8211;every report and poll shows a giant leap in online video watching by consumers&#8211;Pittman (pictured here) is not so sanguine in a <a href="http://www.videonuze.com/blogs/details.php?id=331">Q&#038;A he did with VideoNuze</a> that was published yesterday in advance of the <a href="http://www.natpe.org/conference/">National Association of Television Program Executives conference</a> in Las Vegas next week.</p>
<p>(FYI, I will be there to appear at a panel on Wednesday with execs like former Disney head Michael Eisner, along with others, aptly called &#8220;Possibilities and Perils of Internet TV.&#8221;)</p>
<p>Of online video, Pittman focuses on those perils and notes that short-form Web fare is not really a big deal, however temporarily popular some of it can become.</p>
<p>&#8220;So we have to be careful not to talk about fringe uses as if they&#8217;re going to be major uses,&#8221; said Pittman. &#8220;But I don&#8217;t think broadband is competitive with TV, putting TV shows on the Internet is nice, but you&#8217;re talking about small audiences.&#8221;</p>
<p>Currently heading a New York-based investment firm called the Pilot Group, Pittman (who also co-founded and ran MTV Networks) is more disposed toward broadcast networks. Pilot has been buying broadcast, of course, in smaller markets.</p>
<p>Said Pittman (whose salesguy smoothness&#8211;his nickname was &#8220;Bob Pitchman&#8221;&#8211;I realized I really missed by reading the interview): </p>
<p>&#8220;Broadcast stations are greatly unappreciated. TV is America&#8217;s hobby. Look at any category, the biggest is always the most important. So we want to invest in a place where most people are. It is a fantastic advertising medium. There&#8217;s no substitute for TV advertising. It works like nothing else. It&#8217;s still wildly cheap&#8211;for the most part it&#8217;s a $7 to $8 CPM&#8211;compared with newspapers and magazines, which are $25 to $30, and it outperforms by every measurement&#8211;reach, time spent, effectiveness. It&#8217;s still wildly underpriced.&#8221;</p>
<p>I am not so sure I agree with Pittman, whom I got to know well when covering AOL and also writing two books on the company.</p>
<p>But he does have a point about how hard it is to watch quality online video and the need to get Web content to the television.</p>
<p>Said Pittman: &#8220;I think it&#8217;s going to be pretty hard to get something in the home that&#8217;s easier to use than pushing a button on my TV set that I already know how to do and I&#8217;m set up to do. To start connecting a box and moving stuff around, then my rule of thumb is about 10% of the population will adopt new technology because it&#8217;s cool and neat, but it will be hard to get past that threshold.&#8221;</p>
<p>More strongly than any TV exec I have talked to of late, who are mostly in a serious state of depression over declining viewership, Pittman insists that the Web is not hurting television.</p>
<p>&#8220;People keep talking about Internet as if it&#8217;s competing with TV. But what the Internet has really done is replace print&#8211;things like yellow pages, newspapers and traditional research books. It&#8217;s also replaced communications&#8211;phone calls, voice mail,&#8221; Pittman said. &#8220;So when you hear these stories about the Internet replacing TV, I think they&#8217;ve got it all wrong.&#8221;</p>
<p>Well, he&#8217;s got it all wrong, of course&#8211;it isn&#8217;t replacing it apples for apples. But it is replacing it in terms of time and attention of consumers, especially young people, which is exactly the same thing.</p>
<p>Nonetheless, it&#8217;s good to hear from the always pugnacious Pitchman.</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20080125/bob-pittman-smacks-online-video/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
