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BoomTown

Friday, April 10, 2009

Pink PCs and Baseball Boys: These Microsoft Ads Are Growing on Me (But I Am Still a Mac!)

laptophunters

OK, the Lauren ad was a little too cute for its own good, and BoomTown has no interest in Giampaulo’s “really big hands.”

But the latest installment of Microsoft’s real-people advertising campaign, called “Laptop Hunters”–this time a mother and son named Lisa and Jackson looking to score a computer–is pretty funny and sweet, and the main theme of hefty value over too-thin hipness is really starting to kick in.

And while I cannot blame Microsoft for sticking to the Apple-Is-for-Value-Ignorant-Elites meme, I still wish that the messaging would move on from price to more important things such as how the software and hardware perform together.

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Monday, February 25, 2008

Could Microsoft Lower Its Bid?

So, for the last week or so since Yahoo rejected Microsoft’s unsolicited bid of $31 a share as too low, all has been relatively quiet on the Western front.

Sure, Yahoo continued its tango with News Corp.’s Rupert Murdoch (lots of those dramatic cross-country flights to meet in secret, like they were rendezvousing at Hernando’s Hideaway, details of which somehow always get leaked to the press).

In turn, while threatening a proxy fight, Microsoft trotted out its execs–including its iconic Chairman Bill Gates–to restate that its offer was “fair” and leaked its own internal memos, including emails from top brass to company minions.

So, one wonders, what could get this party started?

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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