As of today, we have made important changes to the All Things Digital Voices section, which should be of interest to some (and not at all to others).

Why? Well, a few weeks ago, ATD was caught up in a bit of the controversy that broke out due to louder-than-usual complaints by several traditional media companies about how their content is treated on the Web.

Without going into a long explanation: They expressed displeasure that some sites were misusing their content via aggregation.

In fact, Robert Thomson, Dow Jones editor-in-chief and also The Wall Street Journal managing editor, was widely quoted in an interview in The Australian saying, “There is no doubt that certain websites are best described as parasites or tech tapeworms in the intestines of the internet.”

That sounds very painful, digitally speaking.

Many on the Web were incensed by that remark and then quickly pointed to the fact that ATD–which is owned by Dow Jones–has a section called Voices that publishes original columns done for our site and posts from other Dow Jones properties, but also points to third-party posts we admire and want our readers to be aware of.

Instead of using simple blue links, we feature these three kinds of content in a marked section on the front page and also in the Voices section itself, using their original headlines and short excerpts from the posts directly. We do not change the text we use, nor do we synopsize it.

We also identify the authors by title and picture (until now, we used a D icon if we could not get a picture, but have changed that going forward), and provide links to the original sites so readers can read the entire piece there.

But what we have been doing in Voices was not perfect or as clear as it should have been, which was written about by many, including Andy Baio of Waxy.org’s thoughtful piece on the issue.

In it, Baio talked to both bloggers and writers who were unhappy about being featured in Voices, as well as those who liked it.

While we did not agree with all the complaints in the story, the debate did make us realize we needed to be a lot clearer and more explicit about what we are doing, and to make those policies–which we had not posted in as much detail as we have, for example, about our ethics statements (you can see mine here, for example)–more prominent and transparent.

Some will disagree with the changes we have made and some will not think they go far enough.

But we hope we have addressed the key issues, including making it clearer that these posts are not ours, posting our policy prominently to avoid confusion about exactly what Voices is and removing all comments and sharing icons from posts that are not original to our site.

We are also now linking directly to original sites from the front page excerpt, without forcing anyone into the Voices section, where we also link to original sites.

We made a number of other changes, described below in their entirety, and are also now easy to find on both the front page and on the Voices page.

Let us be clear: We have always aimed for our Voices section to point to other posts around the Web that we find laudable, interesting or provocative in ways we think our readers should be aware, and we want readers to read them in full on their original site.

The myriad of issues around aggregation and linking is clearly likely going to result in a long and difficult debate, as the ways in which media are discovered by and delivered to consumers changes in the digital age.

Our site obviously believes deeply that linking and pointing and sharing are all an important part of the new media landscape and we remain open to trying to create a system that all players think is fair and equitable.

And, most of all, we hope no one will get too nauseous in the process.

Here’s the new explanation of what Voices is, which is permanently and prominently posted on the site:

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes “from other Web sites.”

We are fully aware of the controversies around how linking and aggregating are done on the Web, and we in no way are attempting to “scrape” original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire, and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions–Look, Mom, no algorithm!–of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don’t expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do:

We link directly to the post’s original site from the headline on the front page of All Things Digital and use the smallest amount of text possible to give readers a sense of the topic of the post.

Instead of using simple blue links, we feature these three kinds of content in Voices in a marked section on the front page and also in the Voices section itself, using their original headlines and short excerpts from the posts directly. We do not change the text we use, nor do we synopsize it.

We fully identify the site the author is writing for, to make sure readers are aware that this is not written for our site. We take attributions from the originating site, but if we have made an error or it is incomplete, we will make sure it is corrected as soon as we are informed of any problems.

We use pictures of the authors from their sites and, if one is not available, we now will be using generic male and female icons going forward, to minimize any confusion that the piece was written for our site.

You can also see the posts when you visit the Voices section, where we feature them, again with the smallest amount of text possible and direct links to the original site. In that section, we pick our favorite post of the day.

We have also removed comments and sharing icons from the posts that are not original to our site.

All content for Voices is selected by, and/or solicited by, the editors of All Things Digital.

If you do not want your pieces selected for our Voices section, please let us know immediately and we will refrain from pointing to any of your work. We will also, on request from an author or site, remove past posts, if so requested.

Regarding original material, we are open to proposals at any time. If you have an idea for an original Voices post, please send it, in the form of a short paragraph, to voices@allthingsd.com. Include a second short paragraph describing yourself and your relevant credentials.

If we like it, we may invite you to submit the full post, and consider publishing it. However, we lack the staff and time to acknowledge such proposals or to engage in a debate or discussion about their suitability. You will only hear from us if we are interested.

We reserve the right to edit the original posts we publish in Voices, but all legal responsibility for their content rests solely with their authors.

We do not make editing changes to posts from other Web sites we point to, except to add ticker symbols when appropriate. We obviously claim no copyright over any content that is not original to our site.

We welcome and feedback about Voices at voices@allthingsd.com.

Even more disclosure: Dow Jones is owned by News Corp. (NWS), whose CEO and Chairman, Rupert Murdoch, also complained about some Internet aggregators, which this site covered here in MediaMemo.

Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.

A lot. A real lot.

“I know you guys have reorg fatigue,” wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

Okay, I give, Carol! Well, for now, until another juicy internal memo you aren’t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I’d like one of those to go, please!

But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol “Chatterbox” Bartz.

(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job–and very accurately, as it turned out–yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)

But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.

Writes Bartz (my bolding):

“As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet”.

Wait, are the deets all nailed by Bartz’s productive hammer or aren’t they?

At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.

In any case, if you just can’t get enough, here is Bartz’s reorg blog from this morning and her new management structure memo too.

And here is her entire email on the reorg to employees:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: “all-worldwide@yahoo-inc.com”
Subject: Our New Organization

Yahoos,

As I’ve gotten to know Yahoo! over the past several weeks, I’ve developed a point of view on how our organization should be structured to set us up for success.

Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone’s job at Yahoo!–and each part of our organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet. Yes, there’s been a lot of speculation in the media over the past few days…that’s been a little frustrating, but I’m not willing to speak publicly about decisions before they’re final. Today, they are–so I’ll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity–I’m frankly amazed at how complicated some things are here! We’ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we’ll have one P&L, for which I’m accountable.

We will also be in a better position to really listen to and understand our customers–both consumers and advertisers. I think we’ve gotten into the habit of focusing internally too much and we sometimes forget who we’re here to serve. You’ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.

Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We’ll all need to evolve our behavior a bit–as teams and as individuals – to make this structure work the way it’s designed.

So here’s the overview, with the roles that will report directly to me. As you’ll see, some of our leaders are still to be determined. I know you’ll
want more detail than what’s below–you can learn more on Backyard: http://backyard.yahoo.com/ourorg .

Products: We’ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products & CTO. Ari’s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari’s direct reports now include one leader for each product group–we’ve taken care of the “two in a box” problem.

One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!’s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I’ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.

The regions deliver Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions & Products group in Ari’s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.

The North American region–comprised of the U.S. and Canada–is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who’ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She’ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams. I’m delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!’s users and advertisers. In the interim, these teams will continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer’s experience won’t be great unless our applications consistently deliver. Note that we’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David’s team also will be accountable for delivering more effective corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.

So that’s the high-level view. These changes are effective immediately, but we’ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we’ll need to recast budgets and adjust work areas so we have the right people working side-by-side.

I want to thank all of you who’ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure–I’ve been very impressed with their dedication to the right outcomes, particularly how they’ve embraced the need to eliminate the silos that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the issues you’ve helped me better understand. Of course, new issues will emerge. But I know we’ll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products and a bright future. Now’s the time to get more focused than ever on delighting our users and advertisers. Let’s show them how great Yahoo! can be.

Carol

With a new administration coming into power, it makes a lot of sense for Microsoft to launch its new “Microsoft on the Issues” blog this week.

Covering legal and policy issues, the opening post by Microsoft (MSFT) General Counsel Brad Smith noted:

Today we are launching ‘Microsoft on the Issues’ to open another, more direct line of communication that will enable us to quickly and succinctly provide our perspective on the pressing technology matters of the day. We do not want this to be a one-way conversation. We want to create a transparent dialogue with readers and stakeholders. We want to enhance our participation in discussions that propel policy-making at local, national and international levels.”

But, so far, with only two posts and few comments, it’s a tad dry–and, by that, I actually mean dull–and in desperate need of some spicy sauce to jazz up the joint.

Here are some modest BoomTown suggestions:

Never seen before behind-the-scenes photos of Microsoft honcho Bill Gates cracking wise with the legal team during the software giant’s antitrust trial in the late 1990s!

CEO Steve Ballmer’s personal ruminations in a “BOMB-er” blog on the dangers of Google (GOOG) dominance over search–the uncensored version!

A legal argument about how Yahoo (YHOO) CEO Jerry Yang should be declared incompetent for not taking Microsoft’s very, very, very generous offer. (Title: “Is It Something We Said?”)

Microsoft’s collection of the outtakes from the Jerry Seinfeld commercials, with a very special essay about the Constitutional right to be extremely weird.

No?

I guess, as Smith wrote, it will be a “wide range of issues, from broadband access, online privacy and data portability to intellectual property protection, competition law, international trade and immigration.”

Also, he promises to write about the “next wave in the computing revolution and its potential to use the power of software and the Internet in new ways to enhance choice for consumers, businesses and governments.”

Thus, the first post–on workforce development and skills training by Global Corporate Affairs VP Pamela Passman.

In any case, I am still waiting for that Ballmer blog.

In advance of tomorrow’s elections, here’s a pair of videos of the two presidential candidates, Republican Sen. John McCain and Democratic Sen. Barack Obama, talking about tech.

While Obama has many more supporters in the tech and Internet sectors in terms of numbers, including Google (GOOG) CEO Eric Schmidt, McCain’s include Cisco (CSCO) CEO John Chambers, former eBay (EBAY) CEO Meg Whitman and former Hewlett-Packard (HP) head Carly Fiorina.

And while tech is not exactly issue No. 1 with either of them, here is McCain talking about it in the entire interview he did at the fifth D: All Things Digital conference in 2007 (he also discusses Iraq and other topics in the interview) and a new, much shorter three-minute video just posted by Obama on tech policy: