Well, it is about time, I’d say.
That would be that ads will start to be put into YouTube videos rather than nearby on the site. Called InVideo ads, they will be semi-see-through “overlays” that will go over part of professionally made content (and in some user-generated videos).
There will, of course, be ad-revenue sharing with partners, [...]
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
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