Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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Last week, Facebook Founder and CEO Mark Zuckerberg was all about regret when talking about the umpteenth stubbed toe that he got when the social-networking site changed its Terms of Service and accidentally laid claim to every piece of intellectual property in the world.

Okay, maybe not all, but it was enough of a goof to cause him to have to correct it quickly by introducing a complex new system of user-approval and notification.

Here’s BoomTown’s interview with Zuckerberg, who began by noting: “Whenever users speak in a loud voice, it shows how much people care [about Facebook].”

Awwwww, that’s sweet. But, actually, whenever users speak in a loud voice, it is because they are pissed off at you.

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BoomTown is impatiently cooling heels waiting for a press conference to begin about “new steps Facebook is taking to improve user understanding and ownership of the Facebook terms of service and, more generally, the policies of the Facebook service.”

The Yahoo reorg finally announced this morning is positively thrilling in comparison! It’s like being at the Constitutional Convention, except for geeks.

But we’re liveblogging it anyway!

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