Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.

It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.

A lot. A real lot.

“I know you guys have reorg fatigue,” wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.

Okay, I give, Carol! Well, for now, until another juicy internal memo you aren’t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I’d like one of those to go, please!

But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol “Chatterbox” Bartz.

(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job–and very accurately, as it turned out–yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)

But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.

Writes Bartz (my bolding):

“As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet”.

Wait, are the deets all nailed by Bartz’s productive hammer or aren’t they?

At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.

In any case, if you just can’t get enough, here is Bartz’s reorg blog from this morning and her new management structure memo too.

And here is her entire email on the reorg to employees:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: “all-worldwide@yahoo-inc.com”
Subject: Our New Organization

Yahoos,

As I’ve gotten to know Yahoo! over the past several weeks, I’ve developed a point of view on how our organization should be structured to set us up for success.

Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone’s job at Yahoo!–and each part of our organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them–even if that means we don’t have all the details nailed down yet. Yes, there’s been a lot of speculation in the media over the past few days…that’s been a little frustrating, but I’m not willing to speak publicly about decisions before they’re final. Today, they are–so I’ll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there–our intention is to leave this structure in place for two to four years. We’ll continue to make adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity–I’m frankly amazed at how complicated some things are here! We’ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we’ll have one P&L, for which I’m accountable.

We will also be in a better position to really listen to and understand our customers–both consumers and advertisers. I think we’ve gotten into the habit of focusing internally too much and we sometimes forget who we’re here to serve. You’ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.

Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We’ll all need to evolve our behavior a bit–as teams and as individuals – to make this structure work the way it’s designed.

So here’s the overview, with the roles that will report directly to me. As you’ll see, some of our leaders are still to be determined. I know you’ll
want more detail than what’s below–you can learn more on Backyard: http://backyard.yahoo.com/ourorg .

Products: We’ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products & CTO. Ari’s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari’s direct reports now include one leader for each product group–we’ve taken care of the “two in a box” problem.

One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!’s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I’ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.

The regions deliver Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions & Products group in Ari’s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.

The North American region–comprised of the U.S. and Canada–is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who’ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She’ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy & Privacy, Community Affairs and related central teams. I’m delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!’s users and advertisers. In the interim, these teams will continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer’s experience won’t be great unless our applications consistently deliver. Note that we’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David’s team also will be accountable for delivering more effective corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.

So that’s the high-level view. These changes are effective immediately, but we’ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we’ll need to recast budgets and adjust work areas so we have the right people working side-by-side.

I want to thank all of you who’ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure–I’ve been very impressed with their dedication to the right outcomes, particularly how they’ve embraced the need to eliminate the silos that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the issues you’ve helped me better understand. Of course, new issues will emerge. But I know we’ll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products and a bright future. Now’s the time to get more focused than ever on delighting our users and advertisers. Let’s show them how great Yahoo! can be.

Carol

Oh, a nice tiny surprise from Yahoo, as it reported its fourth-quarter results, which came in at 17 cents a share in adjusted earnings, compared to the 12 to 13 cents Wall Street was expecting.

“Despite the challenging economic environment, Yahoo! delivered adjusted operating cash flow above the midpoint of guidance for the fourth quarter,” said new Yahoo CEO Carol Bartz in the company’s official release. “The company also made important investments while aggressively managing costs, leaving us better positioned to weather the economic downturn and emerge stronger when advertiser spending improves. We have work to do, but I am excited by Yahoo!’s opportunities, and encouraged by the tremendous innovation and momentum I’ve seen since joining the company as CEO.”

But let’s experience Bartz Live and Unplugged at the fourth-quarter earnings conference call, including a Q&A in which–the company’s intro speaker noted at the top of the call–former Yahoo (YHOO) CEO and Co-Founder Jerry Yang might make an unexpected cameo appearance.

(He didn’t.)

2:08 p.m. PST:

It’s Carol’s show obviously, coming on first and foremost, with a little joke, after hearing all the typical caveats that must be uttered by Yahoo’s investor relations folks before the call begins.

“I should have understood all those risks before I took this job,” she chuckled.

Now that’s the understatement of the year!

Noting she has been on the job only eight days, meeting and greeting the folks of Yahoo, Bartz said she was impressed by the energy and “can-do” spirit of the company, noting that the product pipeline was fantastic.

Of course, products have never been the problem at Yahoo, as many have noted (including BoomTown many, many times). Execution has been the devil in the details!

Bartz obviously got this, but was not going to insult former management this time, as she did in her debut public conference with the press and analysts.

Right after she was hired in mid-January, Bartz noted that Yahoo and its assets, “frankly, could use a little management.”

But it is probably not a good idea to say that again with thus-far silent Jerry Yang sitting right next to her.

2:09 p.m. PST

A tiny bit of kissing up to Bartz by CFO Blake Jorgensen, who started to go over the numbers in great detail, putting the best face on a weakish performance overall, especially compared to previous years.

At the end, he said that Yahoo had performed well in 2008, considering the poor economy, and added guidance going forward was not great either, especially compared to a year ago.

Also, he warned Wall Street not to expect too much guidance for 2009, as Microsoft had also said last week in its own depressing earnings call.

2:20 p.m PST:

Back to can-do Carol Bartz, who began by pointing to all the various assets that Yahoo has–including its Build Your Own Search Service (BOSS) product and Yahoo News–all of which are strong products for advertisers, she said.

But Bartz also finally made the point that execution needs to improve, which she said was “addressable.”

Before the Q&A started, she answered some questions about the company she asked herself, before they could be asked by others. Apparently, now that Bartz is an “insider,” she knows better than anyone else!

Did she come to Yahoo to sell it? “No.”

Will she sell search? Bartz does not know yet, but noted “search is a very valuable part of [Yahoo's] business.”

She added that Yahoo search market share was three times the size of the third player, which Bartz curiously did not name, but which is–of course!–Microsoft–which wants very much to buy Yahoo’s search business.

Uh-oh, Microsoft (MSFT) CEO Steve Ballmer might not get his way so quickly!

2:26 p.m. PST:

The first question was about selling the company.

“I did not come to Yahoo to sell the company,” said Bartz again. “It’s too early to say more than that.”

The second question was about reports–in this column too!–about talks with Microsoft and Time Warner (TWX) unit AOL recently.

Bartz said Yahoo does not comment on reports that “come from nowhere.”

Sorry to disagree, but they did come from somewhere and were very well-sourced–just like the absolutely on-target post this column did of Bartz’s pending CEOship at Yahoo, before it was officially announced. But let’s just try to ignore that slight and move on–unless, of course, Bartz keeps up with what has become regular blog-bashing, which means a testy war of words and copious leaked memos to come!

The third question was about the management. Bartz said she plans on getting the lines of communication clearer, which she said she was really good at.

Kissing up to herself was a nice touch.

2:33 p.m. PST:

Next came a question about international business–which is the least of Yahoo’s worries, no matter what its execs say about the great products.

The next question was about guidance. No guidance, folks!

Now, one on the display business, with questions about the pressure on prices and on premium online advertising, which is Yahoo’s top business.

Jorgensen said Yahoo is trying to help advertisers, but that there has been and will continue to be a slowdown in advertising, due to the recession.

More on outlook, cost-cutting, etc. Jorgensen: More caution. Hey, analysts, we’re in a recession and I am not so sure how many ways he can say that.

So far, no Jerry Yang, which was starting to seem odd, since that Yahoo minion said he might be chatting away too.

But, as I said, it seems to be Carol’s show, which has been highly entertaining so far in her tenure, although she’d probably scowl at me sternly for saying that and pull out that cheap trick of insulting the press again.

Next up was a question to about various foreign assets and investments. Bartz will look into it! Jorgensen got in a good joke about her priority not being foreign tax issues.

The following question was about product innovation aimed at a younger demographic.

Bartz was on top of that too, pointing out that she has kids in their 20s.

First, she noted children do grow up, and that they will start to use Yahoo products like its finance offerings, as they move into the workforce and have less time to post dopey pictures on Facebook and throw digital sheep.

Also, young people are finicky, she added. They jumped from MySpace to Facebook, after all!

“Who knows what’s going to come next?,” she said, sounding like a typically exasperated parent. In other words, Yahoo will grab them when they grow up and prefer to be more dull!

2:43 p.m. PST:

The next question was about the timing of changes to come, which prompted Bartz to make another joke about buying the New York Times tomorrow! She was kidding, because the analyst asking the question suggested the troubled Yahoo buy the troubled media company in a recent report.

But, seriously folks, Bartz reiterated: “Gimme some time.”

Next, someone asked about the advertising sales force at Yahoo, which is a good question. Bartz is headed to a sales force meeting in a few weeks, she said, wherein she plans to have a beer with them and find out (once they are drunk and presumably easy to get blabbing).

Still, no Jerry Yang! Sigh. I suddenly desperately miss him and his lower-case ways.

The next question was on shareholder value, which has not been very valuable of late. Bartz noted that everything is on the table related to Yahoo’s businesses, but underscored how valuable the property is as a whole.

“This is not a company that needs to be pulled apart and left for the chickens,” said Bartz.

Apparently, this folksy little saying is from her Wisconsin upbringing. Scary poultry metaphor alert!

Bartz is asked about top assets at Yahoo.

She once again noted that Yahoo’s great products will save the day, from customization to integration of assets. “If we have strong products, we will attract the audience that just beats everything,” said Bartz.

A question about search and display being together, which is a sneaky way to ask about Microsoft, since that’s the great debate within Yahoo over whether to do a deal to outsource it or not.

Bartz made a confusing house metaphor, with search being the house, but it is completely lost on me. Is search the house or a living room or what?

“Whether we keep it or sell it, it’s an important asset,” Bartz then said, which was a clever way of saying exactly nothing.

2:55 p.m. PST:

A question on Yahoo brand, which Bartz basically said is about being the place people come every day. But she admitted there was too much complexity to that brand, although products are strong!

Next, someone asked a question about relevancy of Yahoo. “Our users don’t need constant change,” noted Bartz, who has a decent point about the jumpy nature of Web 2.0’s change-for-change’s-sake mantra.

Still–let’s be honest–Yahoo’s missed a key trend or two in recent years.

Next up was a question about ad prices and another on cost cuts. Jorgensen said that it’ll be more about efficiencies and perhaps some more outsourcing.

Bartz thanked the group for not being “too pushy” in their questions, which was an odd end note, since pushy should be the main job of analysts.

In fact, after listening to the call, I hope that Wall Street keeps up the pushy factor, as investors deserve a lot more answers from Bartz and Yahoo going forward.

It is not, as Bartz insisted in the conference call, a case of inside and outside perceptions being different. Yahoo does have strong products, but it still has gotten itself into its current mess all by itself, much of which has little to do with the weak economy.

That’s why I plan on being very pushy, asking about everything from what structural changes Bartz plans to make to how she envisions Yahoo’s business going forward to improving morale on a sustained basis to what she thinks she can do to make Yahoo the strongest it can be when the economy comes out of the recession.

And, not to get pushy or anything, but what happened to some words from the promised Jerry Yang?

Perhaps he fell victim to the vicious chickens of Wisconsin.

[Dear Yahoos: To get on board the Can-Do Carol Bartz Express, you can buy the "Yes We Can" t-shirt at Zazzle.com for just $23.40!]

At the Google launch of its new “not-a-Windows-killer” Chrome browser, held at its Mountain View, Calif., HQ yesterday morning, Google Co-Founder Sergey Brin arrived late and looked casually dressed and very windblown.

But he was quite talkative about Google’s Chrome, the software to navigate the Internet that the search giant released yesterday.

Brin talked about a lot of aspects of its development and implications, as well as its business prospects for Google (GOOG).

(Google’s other Co-Founder Larry Page is also in a small part of the video, also talking about Chrome.)

In a follow-up interview with me on the same video, Brin talks about possible market share for Chrome, the Mac version and the reaction from the company-that-shall-not-be-named-much–Microsoft (MSFT).

(And, not to get too personal, but check out Brin’s luvvly-jubbly Cayman Red Crocs too.)

Here’s the video:

Also, here are links to three blog posts I did live from the launch yesterday, in order:

Liveblogging From the Google Chrome Launch: Hello, Sundar!

Liveblogging From the Google Chrome Launch: Toe Fungus and Pinocchio

Liveblogging From the Google Chrome Launch: Hello, Larry! (Wake Up, Sergey!)

Please see this disclosure related to me and Google.

Here is a video I did while I was attending and liveblogging the Google launch of and press conference for its new “not-a-Windows-killer” Chrome browser, held at its Mountain View, Calif., HQ yesterday morning.

Google (GOOG) released its own software to navigate the Internet yesterday, setting itself up in yet another bruising competition with Microsoft (MSFT).

In the video, I reveal my secret Google parking spot, survey the media scrum, bother a Google PR guy, check out snacks while discussing Chrome with blogger John Furrier, listen to various Googlers–including Co-Founders Larry Page and Sergey Brin–talk about the effort, interview Chrome project honcho Google VP Sundar Pichal (and ask him about when the Mac version is coming) and make fun of Google furniture.

All in a day’s work for BoomTown!

Here’s the video:

Also, here are the links to three blog posts I did live from the launch yesterday, in order:

Liveblogging From the Google Chrome Launch: Hello, Sundar!

Liveblogging From the Google Chrome Launch: Toe Fungus and Pinocchio

Liveblogging From the Google Chrome Launch: Hello, Larry! (Wake Up, Sergey!)

Please see this disclosure related to me and Google.

Then again, this is Google (GOOG), so you know they love to talk, because they are super-duper smart, I am told.

I will be posting video later, but thus far: A roomful of press in Building 43 at Google’s HQ in Mountain View, Calif. Tasty snacks, as expected, but unusually caloric (many tiny pastries, heavy cream, very small amounts of fruit).

First up: Sundar Pichal, Chrome honcho!

Google’s VP Product Management, who rode herd on this project to create the search giant’s own piece of software to navigate the Internet, apologizes for the snafu that resulted in this announcement being made a day early.

Google Fedexed a comic book it is using to talk about the technical aspects of Chrome to a Germany-based blogger too early.

Ooops, the Big Brains of Google jinxed by some mailing room goof and express mail! How deliciously ironic is that?

Now, Pichal talks about a bunch of info that has been previously released about Chrome being built on WebKit, being available in 100 countries and being open source (a new open-source project launching today is called Chromium).

As to why Google makes a browser? ‘”We live on the Web,” said Pichal.

Um, doesn’t Google actually own the Internet, and we are all just serfs on its vast lands?

Please see this disclosure related to me and Google.

Eight minutes to go and BoomTown has a copious choice of seating here at the San Jose Fairmont Imperial Ballroom, as you can see from this picture.

But there was no electricity for the computers of the press!

The purple T-shirt squad from Yahoo (YHOO) had lovingly set up power strips for the reporters gathered in the cheap seats in the back. But the power was off. Then it came back on, went out and came back again. For now.

Is Yahoo CEO Jerry Yang power-playing with the press as he did shareholder activist Carl Icahn?

As in taking it away?

Well played, Jerry, well played!

Thus, the bell now tolls for Facebook Founder Mark Zuckerberg.

We at BoomTown have been consistent and persistent in voicing our various worries about the young entrepreneur, from one of our very first posts, questioning (we think fairly) the unproven business underpinnings of the hot social network, the juvenile nature of its much vaunted third-party widgets, the insanity of its $15 billion valuation, its inane legal fights and the problems with its worrisome ad efforts.

We’ve also taken (we think probably unfairly) shots at those flip-flops he wears. And we did call him a toddler CEO, also a low blow, we have to admit.

But now, it seems, a mob is forming, sparked by the issues around Facebook’s controversial Beacon ad program, which can track your purchases on some external sites and send the information back to your Facebook profile’s news feed.

While it made some changes in Beacon last week, Facebook has not given users a global opt-out of the controversial marketing system in which the social network is seeking to link behavior and advertising more tightly for supposedly bigger payoffs.

The mainstream media and blogosphere, which recently were feting him, have now turned and ire has been growing over Beacon, which seems to be focusing everyone on the inexperience of Zuckerberg and the challenges facing Facebook.

That was clear in a very cogent piece by Josh Quittner on his Techland blog for Fortune today, which was titled “RIP Facebook?”

He writes:

A lot of people say that Facebook has jumped the shark. That’s flat out wrong. In fact, Facebook is now being devoured by the shark. There’s so much blood in the water, it’s attracting other sharks. And if Facebook’s not careful, one of them is bound to come along and finish it off. I’ve never seen anything like it in the annals of fast-rising tech companies that fail.”

As Zuckerberg might say: That bites.

And here is a photo that was put on the Fake Steve Jobs blog, which was using the PhotoCrank service, where users can add captions:

Oh my.

As Quittner writes correctly, right now it is the press that has turned on Zuckerberg, which is sure to be followed by much more important advertisers, who shy away from controversy.

We’ll see how it plays out, but it is surely a flash point moment for Facebook.

Or in the immortal words of actress Joan Crawford: “Love is a fire. But whether it is going to warm your hearth or burn down your house, you can never tell.”

Feel the love, Mark.