Last week–in a clear sign that BoomTown has spent way too much face time in front of the idiot box–I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying push-me-pull-you antics of Ross and Rachel on the television show, “Friends.”

But the continuing discussions between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison–the never-ending roundelay on “The View.”

In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.

Thus, there were still more discussions going on at Yahoo HQ this past week about the possible deal, in which Yahoo is code-named Yale and AOL Amherst.

Along with Yahoo CEO Jerry Yang and President Sue Decker, the key Yahoo (YHOO) execs involved in pushing forward the effort, are U.S. head Hilary Schneider, and Greg Mrva, a former investment banker and analyst who is in charge of mergers and acquisitions at the company.

As I previously wrote, the main suits involved in repping the Time Warner (TWX) unit are AOL President Ron Grant and Time Warner M&A SVP Jim Burtson.

“More of the same discussions about how it would all integrate,” said one source close to the situation at Yahoo. “Same as always.”

Added an AOL source, in what I consider the understatement of the year: “There has not been a lot of clarity in decision-making at Yahoo.”

Big surprise: Still no deal!

That’s unusual to me, since all the true obstacles–namely, the collapse of the controversial search advertising deal Yahoo tried to strike with Google (GOOG), AOL and Yahoo’s results coming in as weak as expected and, lastly, a definite lack of interest from Microsoft (MSFT) to rebid for Yahoo–are no longer in the way.

And, of course, Yahoo’s share price–the stock has settled into the depressing $11 to $12 range that gives the company a $15.7 billion valuation–is simply not going up any time soon.

So, if the deal is to be done, the price–or percentage, really–will probably have to be based on today’s reality, which is a very bleak outlook in the graphical online advertising business in which Yahoo plays most strongly.

That’s why dithering is a problem for this possible marriage, despite all the obvious complexity.

For one, it takes all the air out of any momentum such a combination could produce for either Yahoo or AOL, which will be much needed in the current economic environment.

In fact, such an econalypse is actually the perfect cover to try to pull this turnaround–and it is exactly that–off, given few investors or media will expect much from the merger for a while and be more forgiving.

In addition, the slash-and-burn integration needed to drastically refocus the new company–hopefully on three things only: advertising, content and communications–will be easier now more than later when the financial outlook improves.

“Things are going to get a lot worse than people think,” said one AOL exec. “So, this is a really good time for a reset and for cleaning things up.”

It is also easier now to bring in fresh ideas and new leadership to a combined Yahoo/AOL, as a new company will surely give many talented outside execs who have avoided both separately a reason to look again.

I could go on as to why this deal should move forward quickly, but here is one piece of great advice I got several years ago, from a well-known Internet entrepreneur whose company had just taken a big gamble by buying a controversial but fast-growing start-up in a key category.

At the time, many decried the move as too risky and too pricey and too thoughtlessly done. When I asked the exec about this, he did not argue, but offered this:

“No one really knows how anything is going to turn out, no matter how long they think it through,” he said. “But, I believe it will all work out if we execute well on the promise, because I did know one thing for sure: It was the right direction.”

And, indeed, while you can puzzle over a map endlessly, knowing the right direction to go in is the only thing one can be sure of in almost any circumstance in life.

Therefore, all Yahoo and AOL have to do is pick a path–whether it be to move on or merge–and just go.

By tomorrow would work for me.

In the meantime, below is a video I did of Yahoo’s Yang onstage at the Web 2.0 Summit in San Francisco last week, talking about the travails of the last year.

It includes him saying Microsoft should still buy Yahoo, which felt a little too much like a plea to me. (I happened to be sitting next to some Microsoft execs during the speech and they did not look too moved by the begging.)

But judge for yourself–here’s the video (yes, the Web 2.0 Summit organizers did flash a picture of a jar of Jif peanut butter as a joke–ha, ha, referring to the infamous Yahoo “Peanut Butter Manifesto”):

Today, BoomTown will be spending the whole day–complete with lunch!–at Yahoo’s Sunnyvale, Calif., HQ to visit various and sundry execs in charge of a wide range of products.

Why? Well, as interested as I am in all of Yahoo’s always messy corporate and stock machinations, it’s just as important to get a handle on exactly what actual products and services the company is working on to get out of its quandary.

That’s important because Yahoo’s prospects have gotten so bogged down of late that even the possibility of an overpriced deal to buy Time Warner (TWX) online unit AOL, including its access business, whacked its stock yesterday.

Yahoo (YHOO) shares dropped to $12.65 yesterday, down 84 cent or 6.2 percent, partly due to the weaker market, but also because of the rumor that Yahoo was possibly going to pay too much for AOL.

That too much would be $8 to $10 billion.

The report by Silicon Alley Insider’s Henry Blodget, which included an odd Yahoo-labeled 18-wheeler semi-truck sighted near AOL, turned out to be not so solid and was later refuted by Blodget himself.

Nonetheless, it was a point well taken from the bad reaction that few think a merger is a good idea at anything other than low, low prices.

Why? Well, for one, the uncertain immediate future for the graphical ad business–big earners at AOL and Yahoo–going forward.

Other key issues: AOL’s growing weakness. Its revenue (half of which comes from the ISP business, by the way) and also its operating income are down.

Even the less stellar performance of Yahoo of late looks good in comparison.

Of course, the pair are still talking in that lugubrious way, as has been reported previously here.

And, if forced to bet, I would suspect there will be a deal done eventually.

But, as they say, god–or the devil, as the case may be–is in the details.

Until then, as I hope to see today at Yahoo, both it and AOL have got to get busy making their standalone businesses shine a lot better than they do now.

To be fair, the whole market was dragged down today due to worries about a deepening recession. But Yahoo’s ever-decreasing share price has got to have the company and its investors mighty worried.

Hitting lows not seen since the dot-com doldrums of 2001 and 2002, Yahoo closed at $15.58–down $1.38 or 8.14 percent–giving the troubled Internet giant a market cap of just $22.08 billion.

That is almost exactly half of what Yahoo leadership could have gotten if the company had accepted a takeover offer made by Microsoft at the beginning of February.

Nonetheless, even at these bargain-basement prices, sources at the software giant said that Microsoft (MSFT) CEO Steve Ballmer has declared repeatedly at internal gatherings recently that he is not going to make another offer for Yahoo (YHOO) no matter how low it goes.

This seems a little stubborn to BoomTown–a kind of taking-my-marbles-and-going-home attitude–especially given Yahoo still has one of the most highly trafficked sites on the Web and some of its best-known products and services, as well as being the No. 2 player in search.

And Ballmer might well be bluffing, of course. After all, a bargain is a bargain.

Nonetheless, it underscores the reality that Yahoo is probably truly on its own now and must sink or swim on the initiatives and leadership of CEO Jerry Yang and President Sue Decker.

As I have written repeatedly, the pair has increasingly less time to act and must show perceptible improvements in results.

As at most Web companies, most analysts agree the third quarter is probably not a disaster for Yahoo. Instead, all eyes are on the fourth quarter, which is going to be most definitely impacted by the current economic slowdown.

Yahoo has recently hired a former Microsoft exec–Joanne Bradford–to lead its advertising efforts in the key U.S. market. And, while she is well regarded on Madison Avenue, Bradford has her work cut out of her, especially in the hard-hit online display advertising business.

Yahoo also is on pins and needles to see if the Justice Department will try to put the kibosh on its search ad outsourcing deal with Google (GOOG).

Yahoo is hoping to get a big boost in revenue from the partnership, which has many critics. In the current economic environment, the government might be loath to slap down any sign of financial activity, but the uncertainty is not good for Yahoo.

Yahoo’s declining stock price is also sure to impact its talks with Time Warner (TWX) over acquiring its AOL unit. Yahoo does not want to pay anywhere near the $10 billion that the media giant had previously floated as its price for the once-mighty, now-beleaguered AOL.

But Yahoo’s declining market value means it is likely to be able to pony up less and less.

With continuing rumors of layoffs, which I posted about two weeks ago, doing more with less is going to be business as usual at Yahoo, it seems.

And, in fact, heads of various business units at Yahoo have been given marching orders to cut costs, which are quite substantial.

“We might not make all the cuts requested,” said one exec. “But it is going to hurt.”

As BoomTown reported on Tuesday, The Wall Street Journal is now reporting that Microsoft (MSFT) and Yahoo (YHOO) have been chatting away informally, after a week of faux-wrestling.

It’s been like WrestleMania, except without the excitement and anticipation. Also, no cool names or outfits.

As I posted on Tuesday:

While it is true, as we and everyone else have posted, that Yahoo and Microsoft still have not entered into or even scheduled any formal talks, even after the software giant’s threat to launch a hostile bid came and went over the weekend without action, it is also not true that there are no talks going on.

According to sources close to both companies, there are informal discussions now taking place between Yahoo and Microsoft–via bankers, board members, shareholders and others close to both companies–to try to prevent a hostile takeover scenario or the sudden withdrawal of Microsoft’s offer.

Both options are unattractive for a number of reasons to pretty much everyone and, in BoomTown’s opinion, an excellent example of how juvenile this takeover battle has become (or “amateur hour,” as one source close to both companies described it to me).

A hostile bid by Microsoft, for example, is profoundly distracting to both parties and could result in an exodus of Yahoo staff, along with being risky in terms of certain success for Microsoft.”

And from the Journal this afternoon:

The two sides and their advisers have had informal discussions over the past week, but have been stymied by a divide on the price Microsoft should pay to acquire Yahoo, say the people. Microsoft has been weighing whether to drop its bid or go hostile, and has promised to announce its decision this week. As of Thursday night, Microsoft was leaning toward going hostile, but the situation remained fluid, according to people familiar with the matter.

Now, people close to the two sides are attempting to avert that prospect with discussions they hope could lead to a negotiated outcome, say the people. Microsoft has wanted to avoid a hostile takeover battle, which could drag out and result in distraction and the loss of key Yahoo employees.”