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Monday, December 15, 2008

Social Networking’s Advertising Dilemma: Which Came First, the Ad or the Consumer?

Another day, another article about how social-networking advertising has a steep uphill ride to get to any kind of decent pinnacle of profitability. This time, it’s the New York Times’s Digital Domain columnist Randall Stross weighing in on the allegedly troubled experiments going on between Facebook and the world’s largest advertiser, Procter & Gamble. But the article represents the high-water mark of the Facebook-Is-Dead theme, which was, of course, preceded by the Facebook-Is-Immortal story. BoomTown did not buy the latter, but I certainly don’t accept the former either.

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Tuesday, November 18, 2008

Yahoo’s Peter (Chernin) Principle–And Other CEO Choices

Obviously, the dream CEO for Yahoo is News Corp. President and COO Peter Chernin.

And, no surprise, he is the No. 1 choice of most inside and outside Yahoo in the wake of the news late yesterday that its current CEO and Co-Founder Jerry Yang is stepping down.

Well, Yahoo would certainly be a challenge for Chernin, in terms of a corporate cleanup challenge, especially compared to figuring out how to make bank on plush toys from “The Simpsons.”

But there are many other contenders for the job, despite the slog it could be. Here’s BoomTown’s list…

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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