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		<title>AOL Gets More Social With Renovation of Bebo (But There's Much More to Come)</title>
		<link>http://kara.allthingsd.com/20081210/aol-gets-more-social-with-renovation-of-bebo-but-theres-much-more-to-come/</link>
		<comments>http://kara.allthingsd.com/20081210/aol-gets-more-social-with-renovation-of-bebo-but-theres-much-more-to-come/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 11:00:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Bebo]]></category>
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		<category><![CDATA[communication]]></category>
		<category><![CDATA[comScore]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7521</guid>
		<description><![CDATA[This morning, AOL will launch an updated look for its Bebo social-networking property, with a new "social inbox" profile for its users. It essentially gives its users a one-stop destination, with aggregated social feeds from across the Web, multiple email accounts and media recommendations. But, according to sources, the online service is preparing a more radical series of announcements after the new year, well beyond its release today. Interestingly, the changes to its social-networking and communications properties yet to be announced have been among the things that have impressed Yahoo in its recent merger talks with Time Warner about buying AOL.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/12/bebo2.jpg"><img src="http://kara.allthingsd.com/files/2008/12/bebo2.jpg" alt="" title="bebo2" width="162" height="143" class="alignright size-medium wp-image-7530" /></a></p>
<p>This morning, AOL will launch an updated look for its Bebo social-networking property, with a new &#8220;social inbox&#8221; profile for its users.</p>
<p>The inbox, which you can see below in the old and new versions, essentially gives its users a one-stop destination, with aggregated social feeds from across the Web, multiple email accounts and media recommendations. </p>
<p>But, according to sources with knowledge of AOL&#8217;s plans, the online service is preparing a more radical series of announcements after the new year, well beyond its release today.</p>
<p>Interestingly, the changes to its social-networking and communications properties yet to be announced have been among the things that have impressed Yahoo (YHOO), whose execs have been briefed on the changes, as part of the never-ending talks with the Time Warner (TWX) about buying its AOL asset.</p>
<p>That includes offering AOL&#8217;s various social-networking tools&#8211;such as chat rooms, news feeds and instant messaging&#8211;to be easily embedded by any Web site. The service will be called &#8220;Site Social,&#8221; with plans to use AOL&#8217;s advertising platform to help monetize the offering.</p>
<p>In addition, the renovation of the Bebo profile pages will continue, with more innovative features, including the introduction of an interactive &#8220;timeline&#8221; that shows a person&#8217;s online &#8220;lifestream&#8221; in a scrolling fashion. </p>
<p>BoomTown has seen the timeline&#8211;in which events of any kind can be depicted, from your book club schedule to a trip to Hawaii. </p>
<p>While it looks like eye candy at first, it is also pretty useful&#8211;especially a mobile version. And it is definitely the most visually striking version of a news feed that is offered by competitors.</p>
<p>&#8220;It is part of a left brain/right brain strategy to improve our services, distinguishing them from the pack,&#8221; said one person familiar with the upcoming changes at AOL. &#8220;But we also have all these tools and want to reach out to publishers who need to socialize their sites and find it hard to do so.&#8221;</p>
<p>The move today to update Bebo, though, is strikingly similar to redesigns that have been recently rolled out by large Web players like Microsoft (MSFT) and Yahoo.</p>
<p>All are attempts to offer a competing product to popular social-networking sites like Facebook and News Corp. (NWS) unit MySpace, where users have flocked. (News Corp. is the owner of this Web site.)</p>
<p>Those two companies have also been making moves of late to allow consumers to aggregate their disparate piles of online information in through connective offerings that allow them to pool all kinds of Web content and communications in one place.</p>
<p>AOL is hoping its efforts will focus users more on Bebo, which it bought for $850 million in March. Bebo is one of the larger social networks, although it is not popular in the U.S. and lags behind the leaders like Facebook.</p>
<p>AOL execs are hoping to change that by changing the game, focusing on Bebo&#8217;s strong media offerings and making it the centerpiece of its social-networking and communications unit, run by former Bebo head Joanna Shields.</p>
<p>AOL&#8217;s People Networks unit, which includes Bebo, AIM and ICQ, has an overall audience of 92 million unduplicated users worldwide, said AOL, referencing a recent comScore (SCOR) survey.</p>
<p>&#8220;The current fragmented social networking environment makes keeping up-to-date with others increasingly difficult,&#8221; said Shields, who is now president of People Networks, in a press release statement. &#8220;By opening up our network to the most popular sites and allowing our users to pull in the best of the Internet, we are creating an environment where everyone can easily and effectively manage their online lives, no matter where the individual pieces reside.&#8221;</p>
<p>The launch companies for the new inbox include: Twitter, Flickr, Del.icio.us, YouTube, Gmail, Yahoo! Mail, as well as AOL-owned AIM and AOL Mail. In addition, all AOL and AIM users now can now log into Bebo using their credentials and create a profile.</p>
<p>Here&#8217;s more specific info, from the AOL press release:</p>
<p><em>Today&#8217;s enhancements to Bebo.com, the first in a series of scheduled releases for early 2009, include:</p>
<p>• Social feed aggregation: Based on technology from newly acquired SocialThing, Bebo&#8217;s feed aggregation area enables quick and easy access to photo uploads, status updates and multiple online activities from key social networking destinations such as Twitter, Flickr, YouTube, AIM and Del.icio.us on top of Bebo&#8217;s existing social feeds. Bebo&#8217;s Social Inbox allows social feeds to be organized in chronological order and grouped by person. A localized RSS feed reader also delivers the latest news and updates from around the globe including the US, Canada, Australia, New Zealand, the UK, Ireland, France, Germany, Italy, Spain, Poland and the Netherlands.</p>
<p>• E-mail aggregation: The Social Inbox gives consumers one-click access to the most popular e-mail services, including AOL and AIM Mail, Yahoo! Mail and Gmail. Users will be able to preview their e-mail from multiple accounts without having to go from site to site. </p>
<p>• Media Favorites: A new recommendations engine built on the foundations of Bebo&#8217;s Open Media Platform delivers the most relevant online entertainment (including video, music, groups and games) into one place. Media Favorites are based on users&#8217; stated preferences and aggregated data such as: what their friends are watching and listening to and what people like them like, subject to appropriate privacy settings. This feed pulls in current Bebo content and group subscriptions, making it easy to get a quick snapshot of all personalized content. Bebo already boasts one of the most extensive online media offerings available, with programming from over 500 media companies including MTV, ESPN, CBS and the BBC.</em></p>
<p>And here are the before and after Bebo profiles (click on the images to make them larger and keep clicking to make them clearer):</p>
<p><strong>OLD BEBO</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/12/oldbebo.jpg"><img src="http://kara.allthingsd.com/files/2008/12/oldbebo-262x300.jpg" alt="" title="oldbebo" width="262" height="300" class="aligncenter size-medium wp-image-7524" /></a></p>
<p><strong>NEW BEBO</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/12/newbebo1.jpg"><img src="http://kara.allthingsd.com/files/2008/12/newbebo1-225x300.jpg" alt="" title="newbebo1" width="225" height="300" class="aligncenter size-medium wp-image-7528" /></a></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://kara.allthingsd.com/20081210/aol-gets-more-social-with-renovation-of-bebo-but-theres-much-more-to-come/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Microsoft Officially Facebooks, Oops, Socializes, Windows Live Internet Services</title>
		<link>http://kara.allthingsd.com/20081112/microsoft-officially-facebooks-oops-socializes-windows-live-internet-services/</link>
		<comments>http://kara.allthingsd.com/20081112/microsoft-officially-facebooks-oops-socializes-windows-live-internet-services/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 05:00:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Brian HAll]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[China Telecom]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Essentials]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Flip MinoHD]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[Hotmail]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Messenger]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Photo Gallery]]></category>
		<category><![CDATA[photo sharing]]></category>
		<category><![CDATA[Photobucket]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Seth Rogen]]></category>
		<category><![CDATA[SkyDrive]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[software plus services]]></category>
		<category><![CDATA[Spaces]]></category>
		<category><![CDATA[third-party]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6420</guid>
		<description><![CDATA[Microsoft officially rolled out its next version of its Windows Live Services tonight, with a heavy emphasis on socializing its online offerings and giving users better tools to share all sorts of information from across the Web within them.

Microsoft said the changes--similar to those made by Yahoo and AOL recently--would "begin rolling out to customers in the U.S. over the coming weeks and will be made available globally in 54 countries and in 48 languages by early 2009."

You might call this the "Facebooking" of Windows Live, which is the brand name for Microsoft's communications and other related online services aimed at consumers, especially because the much anticipated changes also include a new profile and a "What's New" feed.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/img_33742_microsoft-windows-live-logo_450x360.jpg"><img src="http://kara.allthingsd.com/files/2008/11/img_33742_microsoft-windows-live-logo_450x360-300x224.jpg" alt="" title="img_33742_microsoft-windows-live-logo_450x360" width="300" height="224" class="alignright size-medium wp-image-6429" /></a></p>
<p>Microsoft officially rolled out the next version of its Windows Live Services tonight, with a heavy emphasis on socializing its online offerings and giving users better tools to share all sorts of information from across the Web within them.</p>
<p>Microsoft (MSFT) said the changes&#8211;similar to those made by <a href="http://kara.allthingsd.com/20080912/yahoo-execs-open-up-to-boomtown-video-in-a-blabfest/">Yahoo (YHOO) and Time Warner (TWX) online unit AOL recently</a>&#8211;would &#8220;begin rolling out to customers in the U.S. over the coming weeks and will be made available globally in 54 countries and in 48 languages by early 2009.&#8221;</p>
<p>You might call its the &#8220;Facebooking&#8221; of Windows Live, which is the brand name for Microsoft&#8217;s communications and other related online services aimed at consumers, especially because the much anticipated changes also include a new profile and a &#8220;What&#8217;s New&#8221; feed.</p>
<p>So, if imitation is the most sincere form of flattery, Facebook CEO Mark Zuckerberg should feel beloved by Microsoft, since both are direct borrows of two of the social-networking site&#8217;s most prominent  features.</p>
<p>(See many screenshots of the newly refreshed Window Live services below.)</p>
<p>But don&#8217;t call it a social network, said Brian Hall, who is the general manager of the Windows Live unit, in a lovely breakfast interview with BoomTown yesterday.</p>
<p>&#8220;No one wants to sign up for another social network,&#8221; said Hall. &#8220;But everyone does want to be able to share and bring together all they do on the Web, and we want to make sure all our users can do that in the easiest way possible.&#8221;</p>
<p>(Sadly, the video I did with Hall&#8211;who is Seth Rogen lookalike, and I mean that in a good way&#8211;got eaten up in my <a href="http://kara.allthingsd.com/20081112/a-new-flip-joins-the-boomtown-video-family-high-def-hijinks-ensue/">new Flip MinoHD software</a>, which was entirely due to my boneheadedness.)</p>
<p>But, in it, Hall underscored that Microsoft is now fully committed to opening Windows Live Services up to whatever consumers want to do with their online lives and wherever they want to do it.</p>
<p>And, indeed, the &#8220;next generation&#8221; of <a href="http://www.windowslive.com">Windows Live</a>  will inject social elements into its Photo Gallery photo sharing, Hotmail email, Spaces groups and Messenger instant messaging offerings, as well as Microsoft&#8217;s calendar and mobile products. </p>
<p>The move will also more significantly integrate many third-party partners into the mix. Microsoft&#8217;s outside partners announced tonight include Flickr, LinkedIn, Pandora, Photobucket, Twitter, WordPress and Yelp. (See the full list below.) </p>
<p>Microsoft also announced alliances with Hewlett-Packard (HPQ) and China Telecom to deliver Windows Live services.</p>
<p>Microsoft says there are more than 460 million Windows Live customers (its instant messaging offering accounts for a bulk of this number and will see the most socializing impact), but is bowing to the obvious and inevitable trend of consumers creating and sharing all over the Internet.</p>
<p>But, said Hall, Microsoft is also sticking to its mantra of &#8220;software plus services&#8221; here, noting that consumers want the existing tools they use now regularly to become more social, rather than having to abandon them. </p>
<p>Microsoft is also launching its Windows Live Essentials, which are free widgets that can be used across a range of devices and places, such as personal computers, mobile phones and on Web sites. </p>
<p>Finally, to let users store all that content and information, Microsoft said it is also increasing its Windows Live SkyDrive online storage offering from 5GB to 25GB.</p>
<p>Here are the screenshots of the new Windows Live services (click on them to make them larger):</p>
<p><strong>Windows Live Home Page</strong><br />
<a href="http://kara.allthingsd.com/files/2008/11/windows-live-home.jpg"><img src="http://kara.allthingsd.com/files/2008/11/windows-live-home-278x300.jpg" alt="" title="windows-live-home" width="278" height="300" class="aligncenter size-medium wp-image-6433" /></a></p>
<p><strong>Windows Live Profile Page</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/windows-live-profile-page.jpg"><img src="http://kara.allthingsd.com/files/2008/11/windows-live-profile-page-300x195.jpg" alt="" title="windows-live-profile-page" width="300" height="195" class="aligncenter size-medium wp-image-6434" /></a></p>
<p><strong>Windows Live Messenger Page</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/windows-live-messenger.jpg"><img src="http://kara.allthingsd.com/files/2008/11/windows-live-messenger-300x240.jpg" alt="" title="windows-live-messenger" width="300" height="240" class="aligncenter size-medium wp-image-6435" /></a></p>
<p><strong>Windows Live Web Activities Page</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/windows-live-web-activites.jpg"><img src="http://kara.allthingsd.com/files/2008/11/windows-live-web-activites-300x207.jpg" alt="" title="windows-live-web-activites" width="300" height="207" class="aligncenter size-medium wp-image-6436" /></a></p>
<p><strong>Windows Live Groups Page</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/windows-live-groups.jpg"><img src="http://kara.allthingsd.com/files/2008/11/windows-live-groups-300x202.jpg" alt="" title="windows-live-groups" width="300" height="202" class="aligncenter size-medium wp-image-6437" /></a></p>
<p><strong>Partner Integration for Windows Live</strong></p>
<p><strong>Blog</strong><br />
Blogkoll.se<br />
Live Journal<br />
Overblog<br />
SixApart<br />
Twitter*<br />
Wordpress*	</p>
<p><strong>Reviews</strong><br />
11870.com<br />
Amazon<br />
Digg<br />
Flixster*<br />
Goodreads<br />
Kaboodle<br />
StumbleUpon*<br />
Yelp*</p>
<p><strong>Photo</strong><br />
Bilddagboken.se<br />
Flickr*<br />
Photobucket<br />
Rock You<br />
SmugMug</p>
<p><strong>Music/Video</strong><br />
Last.fm<br />
iLike<br />
Break<br />
Pandora<br />
Seesmic<br />
Veoh</p>
<p><strong>Social Networking</strong><br />
Biip.no<br />
Dada.net<br />
Daum*<br />
Dopplr<br />
Faves<br />
Friendster<br />
Hevre<br />
Hyves<br />
Jeeran<br />
Libero Community<br />
Lokalisten<br />
Mail.ru<br />
Metroflog<br />
Nettby<br />
OleOle<br />
Playahead<br />
Qik<br />
SlideShare<br />
Studenti.it<br />
TripIt, Inc.*<br />
Yandex<br />
YuKu<br />
zoo.gr </p>
<p><strong>OEM and Services Partners</strong><br />
HP<br />
Lenovo</p>
<p><strong>Telecommunications and Broadband Service Providers</strong>		</p>
<p>China Telecom<br />
Qwest</p>
<p><strong>FrameIt Partners</strong><br />
Amlogic<br />
iGala<br />
Navteq<br />
PanDigital<br />
PhotoVu<br />
RMI<br />
Smartparts<br />
ViewSonic</p>
<p>*Denotes First Set of Available Feed Partners</p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Stampede! Facebook Opens Its Profile Doors</title>
		<link>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/</link>
		<comments>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/#comments</comments>
		<pubDate>Wed, 21 May 2008 08:02:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Ben Ling]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[Katie Geminder]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[third-party]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/</guid>
		<description><![CDATA[This morning, Facebook is planning on showing a little leg to the press, throwing a "casual Open Door session... to learn more about the upcoming New Profile Design."

You know, the long expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/04/images.jpeg' alt='facebooklogo'></p>
<p>This morning, Facebook is planning on showing a little leg to the press, throwing a &#8220;casual Open Door session&#8230; to learn more about the upcoming New Profile Design.&#8221;</p>
<p>You know, the long-expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?</p>
<p>Because even though change is the operative word in politics this season, no one likes the furniture in their digital homes rearranged, even if it looks better.</p>
<p>The new design is set to roll out live to Facebook users in a few weeks; developers will get full access soon.</p>
<p>The social-networking site said in <a href="http://developers.facebook.com/news.php?blog=1&#038;story=104">a blog last month</a> that it would push back its massive Profile page redesign, which was supposed to be released in early April.</p>
<p>Facebook said then it was due to feedback the company had gotten from its legions of developers, who had actually been griping a lot to me about their many worries about the new look.</p>
<p>As I wrote in a <a href="http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/">post in mid-April</a> about the Profile redesign: &#8220;It will require almost perfect execution technically speaking, huge educational efforts early and often for users and a total buy-in from third-party developers, whom Facebook made integral to its success when it made the very sharp move of opening its platform to them.&#8221;</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/stampede2.jpg' width='220' height='190' alt='stampede' class='alignleft' /></p>
<p>Of course, Facebook has been putting on a brave face that it will all go smoothly, with a remain-calm attitude one must always take in the face of a possible stampede. </p>
<p>So, holding down the fort at the hour-long session, starting at 10 a.m. PT, it will be the social-networking site&#8217;s VP of Product Marketing Chamath Palihapitiya, Director of User Experience and Design Katie Geminder and Director of Platform Product Marketing Ben Ling, as well as other product managers.</p>
<p>That&#8217;s a lot of directors directing!</p>
<p>Unfortunately, BoomTown will be blogging from the perfect beach in Santa Monica, Calif., and will be unable to attend, although kibitzing in Palo Alto, Calif., over where I get to receive SuperPokes in the future would be my obvious preference.</p>
<p>OK, not so much.</p>
<p>But I will provide updates from ATD&#8217;s temporary oceanfront HQ. Until then, you can see some of the previews on this <a href="http://www.facebook.com/FacebookPreviews">Facebook Previews page here</a>.</p>
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		<title>Facebook Pushes Back Profile Rollout&#8211;Developers Breathe a Sigh of Relief</title>
		<link>http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/</link>
		<comments>http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 11:35:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Anna Nalik]]></category>
		<category><![CDATA[Breathe]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[Grey's Anatomy]]></category>
		<category><![CDATA[Pete Bratach]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/</guid>
		<description><![CDATA[On its blog aimed at Facebook developers, the social-networking site said it would push back its massive Profile page redesign, which was supposed to roll out in early April.
It is now set for late spring, although the post specified no specific date.]]></description>
			<content:encoded><![CDATA[<p>On its <a href="http://developers.facebook.com/news.php?blog=1&#038;story=104">blog aimed at Facebook developers</a>, the social-networking site said it would push back its massive Profile page redesign, which was supposed to roll out in early April.</p>
<p>It is now set for late spring, although the post specified no specific date. </p>
<p><img src='http://kara.allthingsd.com/files/2008/04/images.jpeg' alt='facebooklogo' /</p>
<p>Why?</p>
<p>Facebook said it was due to feedback the company had gotten from its legions of developers who rely on the Facebook universe for their oxygen.</p>
<p>&#8220;We&#8217;re still iterating on the design, making sure we get it right. We&#8217;ll still continue to roll out improvements to Platform as well,&#8221; wrote Pete Bratach of Facebook. &#8220;And rest assured, we will give you a period of time so you can update your applications before the profile is released to our users.&#8221;</p>
<p>Well, <em>phew</em>, as some big developers have been grumbling to me a lot of late about their many worries about the new look, which is sure to confound them, and more importantly, users no matter how good it is.</p>
<p>&#8220;They really have to roll this out perfectly,&#8221; said one big Facebook widget maker. &#8220;It really is the biggest thing since Beacon, and you know how that went.&#8221;</p>
<p>Indeed, the controversial ad program was not the smoothest moment for the social-networking site. But making big changes to what is the heart-and-soul of Facebook is a quantum level of difficulty higher.</p>
<p>It will require almost perfect execution technically speaking, huge educational efforts early and often for users and a total buy-in from third-party developers, whom Facebook made integral to its success when it made the very sharp move of opening its platform to them.</p>
<p>But don&#8217;t feel pressured Mark and Sheryl!</p>
<p>You can see some of the previews on this <a href="http://www.facebook.com/FacebookPreviews">Facebook Previews page here</a> and in the screenshot picture below (click on the image to make it larger).</p>
<p><a href='http://kara.allthingsd.com/files/2008/04/fbprofile.jpg' title='fbprofile'><img src='http://kara.allthingsd.com/files/2008/04/fbprofile.jpg' width='380' height='400' class='centered' alt='fbprofile' /></a></p>
<p>And, as an added attraction for those developers, here is a video of the lovely Anna Nalik singing her hit, &#8220;Breathe,&#8221; in an even better &#8220;Grey&#8217;s Anatomy&#8221; video (I am a complete sucker for cheese):</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/CP5mFTq6vv0&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/CP5mFTq6vv0&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object></p>
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