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	<title>BoomTown &#187; Pure Digital Technologies</title>
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		  <title>All Things Digital</title>
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		<title>A New Flip Joins the BoomTown Video Family: High-Def Hijinks Ensue!</title>
		<link>http://kara.allthingsd.com/20081112/a-new-flip-joins-the-boomtown-video-family-high-def-hijinks-ensue/</link>
		<comments>http://kara.allthingsd.com/20081112/a-new-flip-joins-the-boomtown-video-family-high-def-hijinks-ensue/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 10:05:44 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[high-definition]]></category>
		<category><![CDATA[Mino]]></category>
		<category><![CDATA[MinoHD]]></category>
		<category><![CDATA[Pure Digital Technologies]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6385</guid>
		<description><![CDATA[As you might know from Katherine Boehret's review of Pure Digital Technologies' newest Flip today, there is now a high-definition version of the popular digital video camera.

BoomTown has been using some version of the Flip for our videos since the site started almost two years ago to make our jiggly masterpieces about the tech scene.

Thus, here's a video where my old Flips meet the new one in town.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/pj-an617_mossbe_g_20081111185248.jpg"><img src="http://kara.allthingsd.com/files/2008/11/pj-an617_mossbe_g_20081111185248-300x200.jpg" alt="" title="pj-an617_mossbe_g_20081111185248" width="250" height="150" class="alignright size-medium wp-image-6392" /></a></p>
<p>As you might know from <a href="http://solution.allthingsd.com/20081111/flip-camcorder-goes-high-def/">Katherine Boehret&#8217;s review of Pure Digital Technologies&#8217; newest Flip</a> today, there is now a high-definition version of the popular digital video camera.</p>
<p>Boehret mostly liked the new $230 Flip MinoHD, noting: </p>
<blockquote><p>If you&#8217;re in the market for a simple camcorder that records high-quality video, the Flip MinoHD is definitely worth $50 more than the regular Flip Mino. But don&#8217;t say I didn&#8217;t warn you so when you&#8217;re bummed out by the screen&#8217;s still-small size and its inability to share true HD footage via the FlipShare software.&#8221;</p></blockquote>
<p>Walt Mossberg and I demoed San Francisco-based Pure Digital&#8217;s first effort at our third <a href="http://allthingsd.com/d"><strong>D: All Things Digital</strong></a> in 2005. </p>
<p>And BoomTown has been using some version of the Flip for the column&#8217;s videos since the site started almost two years ago to make our jiggly masterpieces about the tech scene.</p>
<p>Thus, here is a video where my old Flips meet the newest digital video recorder in town:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1896817223}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Pure Cash Infusion</title>
		<link>http://kara.allthingsd.com/20070501/pure-cash-infusion/</link>
		<comments>http://kara.allthingsd.com/20070501/pure-cash-infusion/#comments</comments>
		<pubDate>Tue, 01 May 2007 20:21:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Pure Digital Technologies]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Pure Digital Technologies, which we demoed at D3 (you can see photos and videos here), just got $40 million in additional funding, a nice shot in the arm for the San Francisco maker of one-time use digital camcorders and cameras, as well as camcorders whose content you can upload to video-sharing services. It has added [...]]]></description>
			<content:encoded><![CDATA[<p>Pure Digital Technologies, which we demoed at <strong>D3</strong> (you can see photos and videos <a href="http://d.wsj.com/photos/d3_gallery.html">here</a>), just got $40 million in additional funding, a nice shot in the arm for the San Francisco maker of one-time use digital camcorders and cameras, as well as camcorders whose content you can upload to video-sharing services. It has added new investors Morgan Stanley Principal Investment, Heights Capital Management and AllianceBernstein, who will join existing investors Sequoia Capital and Benchmark Capital.</p>
<p><a href='http://kara.allthingsd.com/files/2007/05/flipblackinhand.jpg' title='flip video'><img src='http://kara.allthingsd.com/files/2007/05/flipblackinhand.thumbnail.jpg' alt='flip video' /></a></p>
<p>The money will likely be spent on marketing the line of products, which are handsome and substantial with good-quality video. The most focus will be on the new Flip Video, retailing for about $120 to $150, depending on storage, which has a nifty USB connection that flips up and makes it easy to download into a computer or use software to send it directly to video-sharing sites. It is an upgrade to their old Point &#038; Shoot camcorder, which also had the USB link, but will be the first big brand play for Pure Digital.</p>
<p><span id="more-46"></span></p>
<p>Pure Digital currently licenses its technologies to others, like a big deal it did with RCA, which sells a camcorder under its own brand called Small Wonder, but such deals subject to negotiation and could end eventually. Hence, Pure Digital&#8217;s bid to push a more definitive brand of its own too. &#8220;We hope this will be our BlackBerry,&#8221; said CEO Jonathan Kaplan. </p>
<p>The proliferation of highly portable, easy-to-use devices that can make good-quality content is an interesting one, pushing ever forward the ability of everyone to access important interactive tools. &#8220;We believe everyone aspires to make video, but shies away from it because of complexity,&#8221; said Kaplan. &#8220;We think there will be a time when people can shoot anything and share everything.&#8221;</p>
<p>Now even my mother can upload video to YouTube. Oh joy.</p>
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